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Soft Drinks in Greece, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 83 pages

The election of left-wing party Syriza as Greece’s government in January 2015 was followed by great optimism among the Greek population, although this soon this collapsed as negotiations between the new government and the country’s creditors ended with a new set of austerity measures imposed upon the country. The prevailing consumer mindset has since been adversely affected by developments in the political landscape as well as changes in the economic environment, the most important of which...

Euromonitor International’s Soft Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks in Greece, Euromonitor International
SOFT DRINKS IN GREECE
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Political Developments Result To Losses
Out-of-home Soft Drink Consumption Declines Dramatically
Domestic Players Benefit From the Rising Solidarity Among the Greek Population
Rtd Coffee Under the Spotlight of New Product Developments
Economic Prospects Remain Gloomy for Greece, Hindering Soft Drinks Sales Growth
Key Trends and Developments
Political Developments Result in Declining Sales of Soft Drinks
Capital Controls Complicate Trading Processes
Domestic Brands and Companies Outperform Multinational Rivals
Supermarkets Gain Share in the Retail Distribution of Soft Drinks at the Expense of On-trade and Impulse Channels
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 21 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Greece
Sources
Summary 1 Research Sources
Chios Fruits SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 2 Chios Fruits SA: Key Facts
Competitive Positioning
Summary 3 Chios Fruits SA: Competitive Position 2015
Epirotiki Bottling Co SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 4 Epirotiki Bottling Co: Key Facts
Summary 5 Epirotiki Bottling Co: Operational Indicators
Competitive Positioning
Summary 6 Epirotiki Bottling Co: Competitive Position 2015
Epsa SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 7 EPSA SA: Key Facts
Competitive Positioning
Summary 8 EPSA SA: Competitive Position 2015
Green Cola Co SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 9 Green Cola Co SA: Key Facts
Competitive Positioning
Summary 10 Green Cola Co SA: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 34 Sales of Bottled Water to Institutional Channel 2010-2015
Table 35 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 36 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 37 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 38 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 39 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 41 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 48 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 49 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 50 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 51 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 52 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 53 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 54 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 55 Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
Table 56 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
Table 57 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
Table 58 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 59 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 60 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 61 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 62 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 63 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Headlines
Trends
Category Data
Concentrates Conversions
Table 68 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 70 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 71 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 72 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 73 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 74 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 81 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 83 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 84 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 87 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 88 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 90 Off-trade Sales of Juice by Category: Value 2010-2015
Table 91 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 92 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 93 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 94 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 95 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 96 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 97 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 98 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 99 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 100 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 101 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 102 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 103 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 104 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 105 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 106 Off-trade Sales of RTD Coffee: Volume 2010-2015
Table 107 Off-trade Sales of RTD Coffee: Value 2010-2015
Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2010-2015
Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 119 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 122 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 132 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 133 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 134 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 135 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 136 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 137 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 138 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 139 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 140 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 141 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 142 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 143 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 144 Off-trade Sales of Sports Drinks: Volume 2010-2015
Table 145 Off-trade Sales of Sports Drinks: Value 2010-2015
Table 146 Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
Table 147 Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
Table 148 NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
Table 149 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
Table 150 NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
Table 151 LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
Table 152 Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 153 Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
Table 154 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 155 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020












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