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Poland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

  • March 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 87 pages

Polish government completes fibre backhaul investment program
Poland’s mature and liberalised telecom market has seen considerable development in the broadband and mobile sectors, while network upgrades are facilitating markets as diverse as videostreaming and e-commerce. The privatised incumbent, recently rebranded as Orange Poland, has benefited from its parent company’s technical experience and know-how in the region. Regulatory measures have promoted competition, allowing a number of operators to enter the market. Recently this extended to opening Orange Poland’s fibre network to access and pricing regulation.
The fixed broadband market is one of the largest in Europe, with effective cross-platform competition. A comprehensive DSL infrastructure is complemented by extensive cable networks and a growing fibre presence. Commercial considerations meant that fibre was for some years restricted to a number of urban areas, though more recently the sector has received considerable financial support from the government and the European Union. This support is aimed at building fibre-based networks across the country (particularly in eastern areas) and promoting fibre connectivity to end-users.
Orange Poland dominates the fixed broadband market although there is in place a regulatory regime designed to improving wholesale market access.
The mobile market has been characterised by rapid development of LTE networks and services. By early 2016 mobile penetration was about 155%, among the highest rates in the region and reflecting the popularity among consumers for keeping two or more SIM cards. With more than 59 million subscribers, the market has room for 26 licensed operators, including 19 MVNOs. The relatively high number of network operators suggests that there will some market consolidation in coming years, as has been seen in other European markets. ARPU has stabilised after falling in recent years in the wake of retail tariff competition, and regulatory mandated reductions in mobile termination rates and in roaming tariffs. LTE networks provide extensive population coverage, which will increase further into 2016 as operators make use of concessions in the 800MHz and 2600MHz bands which were released to them in January 2016.
This report covers the key aspects of Poland’s evolving telecom market, presenting comprehensive data on market players, fixed-line networks and technologies, the wholesale market, as well as an overview of key regulatory developments. The report also reviews the mobile market, providing profiles of the major operators together with updated operating and financial results, and covering recent regulatory measures and spectrum auction results. It also assesses the reach and capabilities of mobile technologies, and details developments in mobile services and applications. In addition the report profiles the fixed broadband market, including a review of the key market players, statistics and technology platforms, and an assessment of recent market developments. It also includes forecasts to 2021.


Key developments:
Cyfrowy Polsat acquires a majority stake in Polkomtel;
Orange Poland sells EmiTel for PLN1.7 billion;
Netia buys Aster’s former infrastructure from UPC Poland;
Government creates Ministry of Administration and Digitalisation to oversee telecom sector development;
Deutsche Telekom acquires GTS Central Europe;
Orange Poland revenue decline prompts outsourcing and disposal strategy;
Regulator enforces EC’s access and price ruling on Orange Poland’s fibre network;
Regulator releases to licensees spectrum in the 800MHz and the 2.6GHz bands won at auction in October 2015;
Polkomtel trials LTE-B and VoWi-Fi technologies;
PTK Centertel adopts Orange brand following merger;
SMS use falls in the wake of OTT alternative services;
T-Mobile Poland and Orange Poland joint venture approved by the Office of Competition;
Cyfrowy Polsat launches LTE service;
regulator eases cuts in MTR in exchange for network investment;
Orange tests Fibre-to-the-Distribution-point (FttDp) technology;
UPC Poland launches 250Mb/s cable services;
National broadband infrastructure investment program completed;
Report update includes the regulator’s market data report and 2015 infrastructure report; telcos’ operating and financial data for Q4 2015, recent market developments.



Companies mentioned in this report:
Orange Poland (Telekomunikacja Polska), Netia, Telefonia Dialog, GTS Energis, Exatel, Telekomunikacja Kolejowa, UPC Poland, Aster, Multimedia Polska, Vectra, Polkomtel, CenterNet, T-Mobile Poland, P4/Play, PTK Centertel, Mobyland, UPC Polska, Vectra, Cyfra+, Cyfrowy Polsat, N/TNK, TVP.

Table Of Contents

Poland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
1. Key statistics
1.1 Country overview
2. Telecommunications market
2.1 Historical overview
2.2 Market analysis
3. Regulatory environment
3.1 Historic overview
3.2 Telecommunications Act (2001)
3.3 Telecommunications Act (2004)
3.4 EU Regulatory Framework
3.4.1 Revised NFR
3.5 Regulatory authority
3.6 Telecom sector liberalisation in Poland
3.7 Privatisation
3.8 Interconnection
3.9 Carrier selection and carrier preselection
3.10 Access
3.10.1 Fibre access
3.11 Functional separation
3.12 Number Portability (NP)
4. Fixed network operators
4.1 Introduction
4.2 Orange Poland
4.3 Netia
4.4 Telefonia Dialog
4.5 Telekomunikacja Kolejowa (TK Telekom)
4.6 T-Mobile Poland
4.7 Exatel
5. Telecommunications infrastructure
5.1 Overview of the national telecom network
5.2 Orange Poland
5.3 Alternative operators
5.4 Smart infrastructure
5.4.1 Smart cities
5.5 Wholesale
6. Broadband market
6.1 Introduction and statistical overview
6.1.1 Market analysis
6.1.2 Broadband statistics
6.1.3 Forecasts broadband subscribers 2016; 2018; 2021
6.2 Hybrid Fibre Coax (HFC) networks
6.3 Digital Subscriber Line (DSL) networks
6.4 Fibre-to-the-Premises (FttP)
6.5 Other fixed broadband services
6.5.1 Wi-Fi
6.5.2 WiMAX
6.5.3 Internet via satellite
7. Digital media
7.1 Overview of Digital Media market
7.2 Business models
7.2.1 Bundled services
7.3 Digital TV (DTV)
7.4 Videostreaming
7.5 Communications: VoIP
7.5.1 Cable TV (CATV)
7.5.2 Satellite-based digital pay TV developments
7.5.3 Digital Terrestrial TV (DTTV)
8. Digital economy
8.1 Overview
8.2 E-commerce
8.3 E-government
8.3.1 Infrastructure
8.4 E-health
9. Mobile communications
9.1 Market analysis
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Prepaid cards
9.2.3 Mobile voice
9.2.4 Mobile data
9.2.5 Mobile broadband
9.3 Regulatory issues
9.3.1 GSM licences
9.3.2 Third Generation licences awarded
9.3.3 Fourth GSM licence/fourth 3G licence auction
9.3.4 800MHz and 2600MHz
9.3.5 1800MHz
9.3.6 3600MHz
9.3.7 Mobile Number Portability (MNP)
9.3.8 Mobile Termination Rates (MTRs)
9.3.9 Roaming
9.3.10 Network sharing
9.3.11 Standard interfacing
9.4 Mobile infrastructure
9.4.1 Digital networks
9.4.2 Other infrastructure developments
9.4.3 M2M networks
9.5 Major mobile operators
9.5.1 PTK Centertel/Orange
9.5.2 Polkomtel/Plus GSM
9.5.3 T-Mobile Poland
9.5.4 Mobyland
9.5.5 Mobile Virtual Network Operators (MVNOs)
9.6 Mobile content and applications
9.6.1 Mobile TV
9.6.2 M-payment
Table 1 Country statistics 2015 (e)
Table 2 Telephone network statistics 2015 (e)
Table 3 Internet user statistics 2015 (e)
Table 4 Broadband statistics 2015 (e)
Table 5 Mobile statistics 2015 (e)
Table 6 National telecommunications authority
Table 7 Telecom revenue 2008 - 2016
Table 8 Telecom revenue by sector 2010 - 2014
Table 9 IT market revenue and growth 2004 - 2012
Table 10 Market share of investments by technology 2012 - 2014
Table 11 Telecom investment 2011 - 2014
Table 12 Interconnection revenue 2009 - 2015
Table 13 Proportion of bitstream lines by operator 2012 - 2014
Table 14 Wholesale access as proportion of DSL lines, by type 2009 - 2013
Table 15 Numbers ported (from networks) 2009 - 2013
Table 16 Fixed-line telephony revenue 2005 - 2016
Table 17 Market share of revenue by main operator 2010 - 2014
Table 18 Market share of subscribers, Orange and altnets 2006 - 2014
Table 19 Fixed-line call traffic 2007 - 2016
Table 20 Market share of fixed-line accesses by technology 2012 - 2014
Table 21 Fixed-line telephony ARPU 2009 - 2015
Table 22 Orange Poland total retail WRL and POTS lines 2011 - 2015
Table 23 Orange Poland fixed-line ARPU 2009 - 2015
Table 24 Orange Poland financial data (PLN) 2006 - 2015
Table 25 Orange Poland financial data by type () 2013 - 2015
Table 26 Netia financial data 2007 - 2015
Table 27 Netia subscribers by type 2008 - 2015
Table 28 Fixed lines in service and teledensity 2000 - 2016
Table 29 Fixed-line call traffic in service and teledensity 2010 - 2016
Table 30 International bandwidth 2000 - 2014
Table 31 Smart infrastructure funding by program 2014 - 2020
Table 32 Broadband market revenue by sector 2006 - 2013
Table 33 Proportion of broadband market revenue by sector 2006 - 2014
Table 34 Broadband penetration by technology 2009 - 2014
Table 35 Internet market share of subscribers by technology 2013 - 2014
Table 36 Fixed-line broadband market share by operator 2011 - 2014
Table 37 ISP market share by operator 2008 - 2013
Table 38 Proportion of broadband connections by data rate 2010 - 2014
Table 39 Internet users, subscribers and penetration rates 2000 - 2016
Table 40 Fixed broadband subscribers and penetration rate 2004 - 2016
Table 41 Internet penetration rates 2012 - 2016
Table 42 Forecast fixed broadband subscribers higher growth scenario 2016; 2018; 2021
Table 43 Cable subscribers 2004 - 2016
Table 44 UPC Poland subscribers 2008 - 2015
Table 45 Cable market share of subscribers by operator 2010 - 2014
Table 46 Multimedia Polska broadband subscribers 2009 - 2015
Table 47 DSL broadband subscribers 2003 - 2016
Table 48 Orange Poland DSL subscribers 2003 - 2015
Table 49 Orange Poland VDSL and FttP subscribers 2011 - 2015
Table 50 Orange Poland broadband ARPU 2008 - 2015
Table 51 Netia broadband subscribers 2008 - 2015
Table 52 DSL market share of subscribers by operator 2010 - 2014
Table 53 Multimedia broadband subscribers 2014 - 2015
Table 54 Satellite broadband subscribers 2008 - 2016
Table 55 Proportion of subscribers to bundled services by type 2010 - 2014
Table 56 Proportion of subscribers by bundle 2011 - 2014
Table 57 Market share of TV and broadband bundles by operator 2010 - 2013
Table 58 Orange Poland Livebox, IPTV customers 2008 - 2015
Table 59 VoIP traffic and subscribers 2008 - 2015
Table 60 UPC homes passed 2003 2015
Table 61 UPC subscribers by service type 2003 - 2015
Table 62 Multimedia Polska financial data 2009 2015
Table 63 Multimedia Polska revenue by sector (old format) 2009 2013
Table 64 Multimedia Polska revenue by sector (new format) 2012 2015
Table 65 Multimedia Polska RGUs 2009 - 2015
Table 66 Multimedia Polska triple play subscribers by service 2009 - 2015
Table 67 Cyfrowy Polsat financial data 2004 - 2015
Table 68 Cyfrowy Polsat operational data (old style) 2004 - 2012
Table 69 Cyfrowy Polsat operational data (new style) 2012 - 2015
Table 70 N financial data 2010 - 2011
Table 71 N subscriber data 2010 - 2011
Table 72 Orange DTH subscribers 2008 - 2015
Table 73 Mobile market revenue 2009 - 2016
Table 74 Mobile subscribers and penetration rate historic 1995 - 2004
Table 75 Mobile subscribers and penetration rate 2005 - 2016
Table 76 Mobile market share of revenue by operator 2009 - 2014
Table 77 Mobile market share of subscribers by operator 2009 - 2014
Table 78 Mobile market traffic and annual change 2006 - 2016
Table 79 Ratio of prepaid to postpaid subscribers 2003 - 2016
Table 80 Orange prepaid subscribers 2003 - 2015
Table 81 T-Mobile prepaid subscribers 2005 - 2015
Table 82 Mobile data traffic 2008 - 2016
Table 83 SMS messages sent and annual growth 2006 - 2016
Table 84 MMS messages sent and annual growth 2006 - 2016
Table 85 Mobile broadband market share of subscribers by operator (2G/3G) 2008 - 2014
Table 86 Dedicated mobile broadband subscribers and penetration rate 2004 - 2015
Table 87 Active mobile broadband subscribers 2009- 2015
Table 88 Orange dedicated mobile broadband subscribers 2007 - 2015
Table 89 Mobile number portings 2009 2014
Table 90 Retail roaming charges, voice, SMS, data 2010; 2012; 2014
Table 91 European roaming charges 2007 2016
Table 92 European retail data roaming charges 2012 - 2014
Table 93 European wholesale voice and data roaming charges 2012 - 2014
Table 94 Roaming traffic (voice, SMS, data) 2007 - 2014
Table 95 Orange mobile services revenue 2010 - 2015
Table 96 Orange subscribers 2007 - 2015
Table 97 Orange total monthly voice ARPU 2010 - 2015
Table 98 Orange data ARPU share 2008 - 2015
Table 99 Polkomtel subscribers 2009 2010; 2012 - 2015
Table 100 Polkomtel financial data (historic) 2009 - 2013
Table 101 T-Mobile subscribers 2007 - 2015
Table 102 T-Mobile mobile financial data 2005 - 2015
Table 103 T-Mobile ARPU and churn 2005 - 2015
Table 104 Play mobile subscribers 2007 - 2015
Table 105 Netia mobile subscribers 2010 - 2015
Chart 1 Market share of subscribers, Orange and altnets 2006 2014
Chart 2 Orange Poland total retail lines 2011 2015
Chart 3 Orange Poland financial data (PLN) 2006 2015
Chart 4 Netia financial data 2007 2015
Chart 5 Netia subscribers by type 2008 2015
Chart 6 Broadband market revenue by sector 2006 2013
Chart 7 Proportion of broadband market revenue by sector 2006 2014
Chart 8 Fixed broadband subscribers and penetration rate 2004 2016
Chart 9 UPC Poland subscribers 2008 2015
Chart 10 UPC subscribers by service type 2003 2015
Chart 11 Multimedia Polska financial data 2009 2015
Chart 12 Multimedia Polska revenue by sector 2009 2015
Chart 13 Multimedia Polska subscribers 2009 2015
Chart 14 Cyfrowy Polsat financial data 2004 2015
Chart 15 Mobile subscribers and penetration rate 2000 2016
Chart 16 Orange total monthly ARPU 2009 2015
Chart 17 T-Mobile financial data 2005 2015
Exhibit 1 The EU Regulatory Framework for communications
Exhibit 2 Access, the local loop and unbundling an overview
Exhibit 3 2G spectrum awarded in Poland

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