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Functional beverage is a non-alcoholic drink which provides specific health benefits and contains non-traditional ingredients like minerals, vitamins, amino acids or added raw fruits. The global functional beverage market is projected to grow at a CAGR of 9% during the forecasted period 2015-2020.

Demand coming from millennial generation, rising health care & wellness awareness and busy lifestyles has led to the growing demand for convenience beverage. These factors along with the idea of “healthiness-on-the-go” and innovations in the drink flavors have led to surge in demand for sports and energy drinks which are also the alternatives to the traditional supplements. The rising health awareness is leading to the opportunity of manufacturing condition specific product offerings which will clearly stand out in the market.

Expanding product portfolio to address immunity and digestion concerns & technological advancements in functional beverages are the focus areas of major players in the market. The consumer demands for a clean label have been on the rise however the manufacturers are unable to define it yet. Other restricting factors are stabilization challenge and undefined regulatory acts.

Energy drinks, sports drinks & Nutraceuticals drinks are the major segments of the global functional beverages market. The energy drink market was worth $50 billion in 2014 and is forecasted to be the fastest growing segment due to the steadily growing demand from health conscious consumers. A new health paradigm is evolving in the recent years which place more emphasis on the positive aspects of diet. Nutraceutical beverages are the emerging class of natural products which helps in reducing the risk of chronic disease beyond basic nutritional functions. The Nutraceuticals market is one of the fastest emerging markets due to its minerals and herbs content in the drinks. It’s also used to keep blood sugar levels under control leading to increased demand. Nutraceutical beverages help in maintaining the normal physiological function and maintain good health.

Consumers are now looking for variations in their daily drinks which include hydration with performance & even preventive measures taken for specific health conditions. The major ingredients used are vitamins, amino acids and omega-3 fatty acids. Amino acids are used to slow fatigue and vitamins are added to boost the metabolism and generate energy in functional beverages. Omega-3 is widely used and its market is forecasted to grow as it controls inflammation. Regular/daily intake of omega-3 offers various health benefits like improved cognitive function (especially for elderly and children), joint health, mental health, lowered incidence of heart failure and irregular heartbeat and lowered blood triglyceride levels. Such benefits spike the market to grow at a healthy CAGR. Pre and probiotics are another ingredients widely used in these drinks to ensure proper functioning of digestive system.

Key players are engaged in innovating production and packaging processes. The major packaging types are Pet bottles, Can, Pouch out of which Pet bottles are majorly in demand due to its user friendly make. New techniques such as flip open caps are introduced to better suit the product for consumer’s convenience. Other few innovations are the light weighted and sophisticated aluminium bottles with a premium look and feel, which are not only trending but are also recyclable & resealable with the screw cap closure options. Single dose new packaging is now becoming new normal for the consumers demand for the packaging that speaks to them directly without compromising on the traditional functions. Convenience stores, supermarkets, malls are the major sales channels opted by manufacturers to cater the larger population.

North America is top consumer of functional drinks. U.S. is the major contributor in North America region due to trending of health awareness amongst all age group consumers, athletic regime, work culture, and busy lifestyle. Europe is the largest market for Nutraceuticals drinks due to rising consumer awareness about pro-health food and is estimated to grow at CAGR of 7% during the forecasted period. Asia-Pacific is forecasted as the fastest growing market. In terms of potential, countries such as Australia, China & India look attractive for business growth. Economic growth, changing lifestyle, health awareness are the major factors for the market attractiveness in this region. Other significant potential market is Russia in Europe.

The functional beverage industry is highly concentrated with top ten companies accounting for more than 50% of the market share. The leading players in the market are focussed on innovative flavors and drinks, which are safe to consume, tastes good and are cheap in cost. The leading players are also concentrating on the ingredient usage and the labelling of the product as the demand for specific consumption by demographics (men, women & kids) is high. Investment in R&D to introduce new innovative products is another strategy adopted by manufacturers to stay ahead of the competition in matured market of North America and Europe.

In this report we offer

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Global Functional Beverage Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Global Functional Beverage market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Table Of Contents

Global Functional Beverage Market Forecasted for 2015-2020

1.1 Research Methodology

1.2 Definition of the Market



3.1 Introduction

3.2 Drivers

3.2.1 Growing demand for convenience beverage segment

3.2.2 Rising consumer demand for sports, nutraceuticals and energy drink

3.2.3 Demand coming from millenial generation

3.2.4 Alternatives to traditional supplements

3.3 Restraints

3.3.1 Undefined regulatory terms

3.3.2 Consumer preference for clean labels

3.3.3 Stabilization Challenges

3.4 Opportunities

3.4.1 Condition specific product offerings

3.4.2 Demand for healthy additives

3.4.3 Expanding product portfolio to address immunity and digestion concerns

3.4.4 Technology advancements in functional beverages

3.4.5 Demand coming from Emerging market

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition


4.1 By Segment Types

4.1.1 Functional Beverages Energy drinks Isotonic Sports and Performance Drinks Isotonic Hypertonic Hypotonic Dairy based beverages Probiotic Diary Beverages Nonprobiotic Dairy Beverages with added bioactive components Functional dairy beverages with added minerals and vitamins Enhanced Fruit Drinks Juices Enhanced water Vitamin water Antioxidants based water Flavored water Herbs and fiber based water RTD Tea and Coffee Soy Beverages Protein drinks Yogurt smoothies

4.1.2 By Ingredients Type Antioxidants Vitmains Minerals Amino Acids Nutraceuticals Prebiotics Probiotics Flavors Sweeteners Stabilizers Colors Botanicals Preservatives Others

4.1.3 By Packaging Bottle (pet) Can Pouch Cartons (Tetra Pak) Grip Asepton Drum Form-fill-seal (FFS) packaging Bag-in-box and Bag-in-drum

4.1.4 By Sales Channel Convenience stores Supermarkets/hypermarkets Mass merchandisers Drug stores Food services/ Sports nutrition chain Vending others

4.2 By Geography

4.2.1 North America U.S. Canada Mexico Others

4.2.2 Europe Spain U.K. France Germany Russia Italy Others

4.2.3 Asia-Pacific China Japan India Australia Others

4.2.4 South America Brazil Argentina Other

4.2.5 Africa South Africa Others

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Tata Global Beverages

6.2 Redbull

6.3 Monster Beverage corporation

6.4 Rockstar Inc

6.5 Coca cola

6.6 Pepsico

6.7 Arizona Beverage Company

6.8 National Beverage Corp

6.9 Dr. Pepper Snapple Group

6.10 Abbott Nutrition and inc

6.11 Arla foods

6.12 Champion Nutrition Inc

6.13 Cloud 9

6.14 Cytosport

6.15 Extreme drinks co

6.16 Fluid sports nutrition

6.17 Frucor beverages and co

6.18 Glaxosmithkline consumer healthcare ltd

6.19 Kill cliff inc

6.20 Krafts foods

6.21 Mountain fuel.co

6.22 Nestle

6.23 Orbana ltd inc

6.24 Pacific health laboratories

6.25 Suntory holdings ltd.

6.26 Wiggle

7. Appendix

7.1 Abbrevations

7.2 Sources

7.3 Bibliography

7.4 Disclaimer

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