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Africa Energy Drink Market Forecasted for 2015-2020

  • August 2016
  • -
  • Mordor Intelligence LLP

The energy drink market for Africa is projected to grow at a CAGR of 2% in the forecasted period.Rising demand for convenience beverage and changing lifestyle in Africa is the major driver for the growth of energy drinks. The middle class market is expanding and local manufaturers are more focused on building there own community to bring Growth in the market and the country.

There are certain allegations on the health hazards and proper labeling of the consumption on the packaging is required as this will give the consumer an awareness of the consumption. Certain opportunities that drives the market are innovations in the Communities by the entreprenuer and innovations to address the health and safety concerns.

South Africa is the major growing market for the local as well as the international market for the companies like Mofaya Energy drinks and Redbull, Coca-cola, Monster beverage corporation.

In this report we offer

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Africa Energy Drink Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Africa Energy Drink market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Table Of Contents

Africa Energy Drink Market Forecasted for 2015-2020

1.1 Research Methodology

1.2 Definition of the Market

1.3 Report Description



3.1 Introduction


4.1 Drivers

4.1.1 Growing demand for convenience beverage segment

4.1.2 Rising consumer demand for energy drink

4.1.3 Demand coming from youths

4.1.4 Increasing Population and expanding middle class

4.2 Constraints

4.2.1 Allegations on potential Health Hazards

4.2.2 Demand for consumption limit to be specified on labels

4.3 Opportunities

4.3.1 Innovations in the communities by the entreprenuer

4.3.2 Innovations to address health and safety concerns

4.4 Porter's Five Forces Analysis

4.4.1 Bargaining Power of Suppliers

4.4.2 Bargaining Power of Buyers

4.4.3 Threat of New Entrants

4.4.4 Threat of Substitute Products and Services

4.4.5 Degree of Competition


5.1 By Segment Types

5.1.1 Functional Beverages Energy drinks Isotonic By Ingredients Type Vitamins Amino acids Caffeine Antioxidants super fruit extracts and botanicals Others By Packaging Bottles (PET) Cans Cartons Others By Sales Channel Convenience stores Supermarkets/hypermarkets Mass merchandisers Drug stores

5.2 Food services/ Sports nutrition chain

5.3 Vending

5.4 others

5.5 By Geography

5.5.1 Africa South Africa Others

5.6 Competitive Landscape

5.6.1 Mergers and Acquisitions

5.6.2 Joint Ventures

5.6.3 New Product Launches

5.6.4 Most active companies in the past five years

5.6.5 Market Share Analysis

5.7 Company Profiles

5.7.1 Mofaya Energy drinks

5.7.2 Redbull

5.7.3 Monster Beverage corporation

5.7.4 Rockstar Inc

5.7.5 Coca cola

5.7.6 Pepsico

5.7.7 Arizona Beverage Company

5.7.8 National Beverage Corp

5.7.9 Dr. Pepper Snapple Group

5.7.10 Living Essentials

5.7.11 Vital Beverages Pvt.Ltd.

5.7.12 Cloud 9

5.7.13 Extreme Drinks.Co

5.7.14 Mountain Fuel.co

5.7.15 Otsuka Holdings

5.7.16 TC Pharmaceutical industries

6. Appendix

6.1 Abbrevations

6.2 Sources

6.3 Bibliography

6.4 Disclaimer

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