1. Market Research
  2. > Beverage
  3. > Soft Drink
  4. > Sport and Energy Drink Market Trends
  5. > China Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 - 2020)

Energy drinks are similar to soft drinks, except that they contain a high percentage of caffeine, sugar or another stimulant, ideal for consumption during or after sport activities to help overcome fatigue.

The China energy drink market was valued at USD 3112.1 million in 2015 and is expected to reach at USD 3852.8 million by the end of 2020, growing at a CAGR of 4.4% during the forecast period of 2015-2020.

The china market, in particular, consists of a young population at the age of 25-35 years as the target audience for energy drinks. The inclination towards western culture, health concerns, improved distribution infrastructure, growing consumer purchasing power and national policy support have led to the growth of sales of energy drinks in China. However, the health concerns regarding high sugar content restrict the growth of the market, which also serves as an opportunity for manufacturers to innovative ingredients and products.

The canned and bottled energy drinks hold a major market share in china. These products are sold in supermarkets, hypermarkets, convenience stores, grocery stores and nightclubs. Energy drinks with caffeine are high in demand since they help consumers regain energy and allow them to push themselves beyond their regular limits. They also help in increasing their stamina. The major ingredients used in energy drinks are caffeine, amino acids, vitamins and sugar. These help stimulate the central nervous system and regulate heartbeat.

China energy drink market consists of all the major players. The products of major brands such as Red Bull, Pocari Sweat, Lipovitan and Gatorade, who have established their brand image and have built an extensive distribution network, will continue to expand in the forecast period. Market strategies are expected to lean more towards investing capital and energy on distribution, penetration, marketing campaigns and R&D of energy drinks made with natural ingredients while preserving their nutritional values to fit the requirements of high-end market consumers. Other domestic players, who are ready to enter this industry, might focus on second-tier and third-tier cities and enhance their distribution channels.


The report will be useful in gaining an exhaustive understanding of the regional market. It will also be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade
The report will be an ideal source material for industry consultants, manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered
The report contains wide range of information about the leading market players and the major strategies adopted by them


Market definition along with identification of key drivers and restraints for the market
Market analysis with region specific assessments and competition analysis on a global and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the industry on both global and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

Table Of Contents

China Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 - 2020)

1.1 Key Deliverables of the study

1.2 Study Assumptions

1.3 Market Definitions


2.1 Introduction

2.2 Research Design

2.3 Study timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modeling

2.4.4 Expert Validation



4.1 Introduction


5.1 Drivers

5.1.1 Growing demand for convenience beverage segment

5.1.2 Rising consumer demand for energy drink

5.1.3 Demand coming from millenial population

5.1.4 Alternatives to traditional supplements

5.2 Constraints

5.2.1 Allegations on potential Health Hazards

5.2.2 New Beverage Categories creating slump for energy drinks

5.2.3 Demand for consumption limit to be specified on labels

5.3 Opportunities

5.3.1 Condition specific product offerings

5.3.2 Innovations to address health and safety concerns

5.4 Porter's Five Forces Analysis

5.4.1 Bargaining Power of Suppliers

5.4.2 Bargaining Power of Buyers

5.4.3 Threat of New Entrants

5.4.4 Threat of Substitute Products and Services

5.4.5 Degree of Competition


6.1 By Segment Types

6.1.1 Functional Beverages Energy drinks Isotonic

6.2 By Ingredients Type

6.2.1 Vitamins

6.2.2 Amino acids

6.2.3 Caffeine

6.2.4 Antioxidants

6.2.5 super fruit extracts and botanicals

6.2.6 Others

6.3 By Packaging

6.3.1 Bottles (PET)

6.3.2 Cans

6.3.3 Cartons

6.3.4 Others

6.3.5 By Sales Channel

6.3.6 Convenience stores

6.3.7 Supermarkets/hypermarkets

6.3.8 Mass merchandisers

6.3.9 Drug stores

6.3.10 Food services/ Sports nutrition chain

6.3.11 Vending

6.3.12 others


7.1 Mergers and Acquisitions

7.2 Joint Ventures

7.3 New Product Launches

7.4 Most active companies in the past five years

7.5 Market Share Analysis


8.1 Redbull

8.2 Monster Beverage corporation

8.3 Rockstar Inc

8.4 Coca cola

8.5 Pepsico

8.6 Pocari sweet

8.7 lipovitan

8.8 Dr. Pepper Snapple Group

8.9 Living Essentials

8.10 Vital Beverages Pvt.Ltd.

8.11 Cloud 9

8.12 Extreme Drinks.Co

8.13 Mountain Fuel.co

8.14 Otsuka Holdings

8.15 TC Pharmaceutical industries

9. Appendix

9.1 Abbrevations

9.2 Sources

9.3 Bibliography

9.4 Disclaimer

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Energy Drinks Market Forecasted for 2015-2020

Global Energy Drinks Market Forecasted for 2015-2020

  • $ 4 250
  • Industry report
  • August 2016
  • by Mordor Intelligence LLP

Energy drinks are the soft drinks containing a high percentage of caffeine, sugar or another stimulant, which is consumed during or after the sport activities for overcoming fatigue. In 2014, the energy ...

U.S. Energy Drinks through 2020

U.S. Energy Drinks through 2020

  • $ 3 995
  • Industry report
  • October 2016
  • by Beverage Marketing

This report by Beverage Marketing Corp. READY TO GO. Get the facts from Beverage Marketing Corporation and find out what is next for this dynamic segment where new players strive to grow and hope to take ...

South-America Energy Drink Market Forecasted for 2015-2020

South-America Energy Drink Market Forecasted for 2015-2020

  • $ 3 500
  • Industry report
  • August 2016
  • by Mordor Intelligence LLP

The energy drink market for South-America is projected to grow at a CAGR of 3.1% in the forecasted period. Energy drinks are the soft drinks containing a high percentage of caffeine, sugar or another stimulant, ...

Download Unlimited Documents from Trusted Public Sources

Energy Drink Markets in the US

  • September 2016
    3 pages
  • Energy Drink  

  • United States  



View report >

Energy Drink Markets in the US

  • September 2016
    3 pages
  • Energy Drink  

  • United States  



View report >

Sport Drink Market in the UK

  • August 2016
    2 pages
  • Sport Drink  

  • United Kingdom  

View report >

Related Market Segments :

Energy Drink


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.