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  5. > India Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 - 2020)

Energy drinks are similar to soft drinks, except that they contain a high percentage of caffeine, sugar or another stimulant, ideal for consumption during or after sport activities to help overcome fatigue.

The India energy drink market was valued at USD 3563.7 million in 2015. It is expected to reach at USD 4426.1 million by the end of 2020, growing at a CAGR 4.4% for the forecast period of 2015-2020.

Energy drinks are widely consumed by adolescents as the products claim to improve performance, endurance and alertness. Increased urbanisation, rising disposable income and growing health consciousness among the Indian youth has increased the demand for non-carbonated drinks. At the same time, long and erratic working hours and the trends of social gatherings are driving Indian consumers towards the consumption of energy drinks, which are primarily classified as non-alcoholic, caffeinated beverages. However, health concerns regarding high sugar content restrict growth, which also serves as an opportunity for manufacturers to innovative ingredients and products.

The canned and bottled energy drinks hold a major market share in India. These products are sold in supermarkets, hypermarkets and vending machines. Energy drinks with caffeine are high in demand since they help consumers regain energy and allow them to push themselves beyond their regular limits. They also help in increasing their stamina. The major ingredients used in energy drinks are caffeine, amino acids, vitamins and sugar. These help stimulate the central nervous system and regulate heartbeat.

India is one of the fastest developing consumer markets. Currently, the energy drinks market in India is dominated by multinationals brands like Red Bull GmbH, leading the market with an off-trade value share of 69% during 2013. The other players in the market include Coca-Cola, PepsiCo, Monster Beverage, Spitz KG, Krungsiam Beverage, JK Ansell, K G Functional Beverages, Hector Beverages, Heinz India, Bisleri, Vedantika Herbals, Dabur, Goldwin Healthcare and XXX Energy Drinks.


The report will be useful in gaining an exhaustive understanding of the regional market. It will also be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade
The report will be an ideal source material for industry consultants, manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered
The report contains wide range of information about the leading market players and the major strategies adopted by them


Market definition along with identification of key drivers and restraints for the market
Market analysis with region specific assessments and competition analysis on a global and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the industry on both global and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

Table Of Contents

India Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 - 2020)

1.1 Key Deliverables of the study

1.2 Study Assumptions

1.3 Market Definitions


2.1 Introduction

2.2 Research Design

2.3 Study timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modeling

2.4.4 Expert Validation



4.1 Introduction


5.1 Drivers

5.1.1 Growing demand for convenience beverage segment

5.1.2 Rising consumer demand for energy drink

5.1.3 Demand coming from millenial population

5.1.4 Alternatives to traditional supplements

5.2 Constraints

5.2.1 Allegations on potential Health Hazards

5.2.2 New Beverage Categories creating slump for energy drinks

5.2.3 Demand for consumption limit to be specified on labels

5.3 Opportunities

5.3.1 Condition specific product offerings

5.3.2 Innovations to address health and safety concerns

5.4 Porter's Five Forces Analysis

5.4.1 Bargaining Power of Suppliers

5.4.2 Bargaining Power of Buyers

5.4.3 Threat of New Entrants

5.4.4 Threat of Substitute Products and Services

5.4.5 Degree of Competition


6.1 By Segment Types

6.1.1 Functional Beverages Energy drinks Isotonic

6.2 By Ingredients Type

6.2.1 Vitamins

6.2.2 Amino acids

6.2.3 Caffeine

6.2.4 Antioxidants

6.2.5 super fruit extracts and botanicals

6.2.6 Others

6.3 By Packaging

6.3.1 Bottles (PET)

6.3.2 Cans

6.3.3 Cartons

6.3.4 Others

6.3.5 By Sales Channel

6.3.6 Convenience stores

6.3.7 Supermarkets/hypermarkets

6.3.8 Mass merchandisers

6.3.9 Drug stores

6.3.10 Food services/ Sports nutrition chain

6.3.11 Vending

6.3.12 others


7.1 Mergers and Acquisitions

7.2 Joint Ventures

7.3 New Product Launches

7.4 Most active companies in the past five years

7.5 Market Share Analysis


8.1 Redbull

8.2 Monster Beverage corporation

8.3 Rockstar Inc

8.4 Coca cola

8.5 Pepsico

8.6 bisleri

8.7 xxx energy drink

8.8 Dr. Pepper Snapple Group

8.9 Living Essentials

8.10 dabur

8.11 Cloud 9

8.12 Extreme Drinks.Co

8.13 jk ansell

8.14 Otsuka Holdings

8.15 TC Pharmaceutical industries

9. Appendix

9.1 Abbrevations

9.2 Sources

9.3 Bibliography

9.4 Disclaimer

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