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  5. > United States Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 - 2020)

Energy drinks are similar to soft drinks, except that they contain a high percentage of caffeine, sugar or another stimulant, ideal for consumption during or after sport activities to help overcome fatigue.

The US energy drink market was valued at USD 7569.2 million in 2015 and is expected to reach at USD 8969.6 million by the end of 2020, growing at a CAGR of 3.5% for the forecast period 2015-2020.

In US, older millennial and parents are key consumers of energy drinks. A major proportion of US households with children, consume more energy drinks compared to those without children. The market also consists of health conscious consumers. Therefore, with the introduction of new products and new ingredient innovations the market is expected to grow.

Consumers are now looking for variants in daily drinks that offer hydration with performance & preventive measures that can be taken for specific health conditions. Energy drinks with caffeine are high in demand since they help consumers regain energy and allow them to push themselves beyond their regular limits. They also help in increasing their stamina. The major ingredients used in energy drinks are caffeine, amino acids, vitamins and sugar. These help stimulate the central nervous system and regulate heartbeat.

The energy drink market is highly concentrated with ten prominent companies accounting for more than 60% of the market share. Rapid growth in this category is attracting new players. In 2015, the leading direct selling company Amway acquired XS Energy. With the completion of its strategic partnership with Coca-Cola (KO), Monster Beverage is now better positioned to exploit international growth opportunities and fight its closest rival Red Bull. PepsiCo (PEP) is also expanding its energy drink portfolio under the Mountain Dew Kick-Start and AMP Energy drink brands. Leading players are focussed on introducing innovative flavours and condition specific production to capture more market share.


The report will be useful in gaining an exhaustive understanding of the regional market. It will also be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade

The report will be an ideal source material for industry consultants, manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered

The report contains wide range of information about the leading market players and the major strategies adopted by them


Market definition along with identification of key drivers and restraints for the market
Market analysis with region specific assessments and competition analysis on a global and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the industry on both global and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

Table Of Contents

United States Energy Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 - 2020)

1.1 Key Deliverables of the study

1.2 Study Assumptions

1.3 Market Definitions


2.1 Introduction

2.2 Research Design

2.3 Study timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modeling

2.4.4 Expert Validation



4.1 Introduction


5.1 Drivers

5.1.1 Growing demand for convenience beverage segment

5.1.2 Rising consumer demand for energy drink

5.1.3 Demand coming from millenial population

5.1.4 Alternatives to traditional supplements

5.2 Constraints

5.2.1 Allegations on potential Health Hazards

5.2.2 New Beverage Categories creating slump for energy drinks

5.2.3 Demand for consumption limit to be specified on labels

5.3 Opportunities

5.3.1 Condition specific product offerings

5.3.2 Innovations to address health and safety concerns

5.4 Porter's Five Forces Analysis

5.4.1 Bargaining Power of Suppliers

5.4.2 Bargaining Power of Buyers

5.4.3 Threat of New Entrants

5.4.4 Threat of Substitute Products and Services

5.4.5 Degree of Competition


6.1 By Segment Types

6.1.1 Functional Beverages Energy drinks Isotonic

6.2 By Ingredients Type

6.2.1 Vitamins

6.2.2 Amino acids

6.2.3 Caffeine

6.2.4 Antioxidants

6.2.5 super fruit extracts and botanicals

6.2.6 Others

6.3 By Packaging

6.3.1 Bottles (PET)

6.3.2 Cans

6.3.3 Cartons

6.3.4 Others

6.3.5 By Sales Channel

6.3.6 Convenience stores

6.3.7 Supermarkets/hypermarkets

6.3.8 Mass merchandisers

6.3.9 Drug stores

6.3.10 Food services/ Sports nutrition chain

6.3.11 Vending

6.3.12 others


7.1 Mergers and Acquisitions

7.2 Joint Ventures

7.3 New Product Launches

7.4 Most active companies in the past five years

7.5 Market Share Analysis


8.1 Redbull

8.2 Monster Beverage corporation

8.3 Rockstar Inc

8.4 Coca cola

8.5 Pepsico

8.6 Arizona Beverage Company

8.7 National Beverage Corp

8.8 Dr. Pepper Snapple Group

8.9 Living Essentials

8.10 Vital Beverages Pvt.Ltd.

8.11 Cloud 9

8.12 Extreme Drinks.Co

8.13 Mountain Fuel.co

8.14 Otsuka Holdings

8.15 TC Pharmaceutical industries

9. Appendix

9.1 Abbrevations

9.2 Sources

9.3 Bibliography

9.4 Disclaimer

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