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  5. > India Sports Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 - 2020)

The India sports drink market was USD 295.5 million in 2015 and is expected to reach at USD 366.1 million by the end of 2020. The expected CAGR of India sports drink market is 4.4% for the forecast period 2015-2020. Sports drinks are beverages that enhance physical performance before, during or after physical/sporting activity. Sports drinks replace fluids and electrolytes/minerals lost by sweating and supply a boost of carbohydrate.

Advertising linked to high-profile sports events was the main driver of growth in India sports drink market. The strategy resonates with young consumers – the main target group. The number of consumers participating in sporting activities for fitness reasons also drove demand for sports drinks.

Sports drinks are further segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate).Isotonic holds the highest market share in India sports drink industry. The sales channel followed are super markets, hypermarkets, convenience stores and more. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which helps in replenishing the lost electrolytes during the workout or sports activities.

Asia Pacific region is highest growing market in which Japan consists of major share. Coca Cola and PepsiCo are the major leader of sports drink industry in India.

Key Deliverables in the Study

Market analysis for the Report title India sports drink market, with region specific assessments and competition analysis on global and regional scales.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market shares.
Identification and analysis of the macro and micro factors that affect the Report title India sports drink market on both global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Table Of Contents

India Sports Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 - 2020)

1.1 Key Deliverables of the study

1.2 Study Assumptions

1.3 Market Definitions


2.1 Introduction

2.2 Research Design

2.3 Study timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modeling

2.4.4 Expert Validation



4.1 Introduction


5.1 Drivers

5.1.1 Emerging trend for health and wellness

5.1.2 Rising consumer demand for sports drink

5.1.3 Demand coming from millenial generation and athletes

5.1.4 Focus on balanced eating

5.2 Constraints

5.2.1 High product Prices

5.2.2 Demographic segmentation

5.3 Opportunities

5.3.1 Investment in innovation

5.3.2 Demographic segmentation

5.3.3 Engaging new consumers

5.4 Porter's Five Forces Analysis

5.4.1 Bargaining Power of Suppliers

5.4.2 Bargaining Power of Buyers

5.4.3 Threat of New Entrants

5.4.4 Threat of Substitute Products and Services

5.4.5 Degree of Competition


6.1 By Segment Types

6.1.1 Functional Beverages Isotonic Hypertonic Hypotonic

6.2 By Ingredients Type

6.2.1 Sugars

6.2.2 Electrolytes

6.2.3 Artificial Colors and Flavors

6.2.4 Minerals

6.2.5 Vitamins

6.2.6 Carbohydrates

6.2.7 Nutrients

6.2.8 Amino acids

6.3 By Packaging

6.3.1 Bottles (PET)

6.3.2 Cans

6.3.3 Cartons

6.3.4 Others

6.3.5 By Sales Channel

6.3.6 Convenience stores

6.3.7 Supermarkets/hypermarkets

6.3.8 Mass merchandisers

6.3.9 Drug stores

6.3.10 Food services/ Sports nutrition chain

6.3.11 Vending

6.3.12 others


7.1 Mergers and Acquisitions

7.2 Joint Ventures

7.3 New Product Launches

7.4 Most active companies in the past five years

7.5 Market Share Analysis


8.1 Pepsico

8.2 Coca cola

8.3 Monster beverage co

8.4 Arizona Beverage company

8.5 Living essentials

8.6 Cloud 9

8.7 Extreme drinks co

8.8 Abbott Nutrition co

8.9 AJE group

8.10 Arctico beverage company international inc

8.11 Britvic plc

8.12 Champion nutrition inc

8.13 D'angelo

8.14 Fraser and neave holdings bhd

8.15 Glaxosmithkline plc


9.1 Abbrevations

9.2 Sources

9.3 Bibliography

9.4 Disclaimer

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