1. Market Research
  2. > Beverage
  3. > Soft Drink
  4. > Sport and Energy Drink Market Trends
  5. > United States Sports Drink Market - By Type, Application and Geography-Market Shares, Forecasts and Trends (2015 — 2020)

The US sports drink market was USD 842.0 million in 2015 and is expected to reach at USD 1035.2 million by the end of 2020. The expected CAGR of US sports drink market is 4.2% for the forecast period 2015-2020. Sports drinks are beverages which are substituted for water and electrolytes in an athlete’s body. Sports drinks are meant to restore the fluid lost during training, competition or physical activities.

Rising demand for sports drink from athletes and millennial generation is driving the market. The marketers are targeting different age groups like teenagers and young adults. This shift of target consumers from athletes to the consumers belonging to different age groups has emanated an increase in the demand for the sports drinks.

Sports drinks are further segmented into Isotonic, Hypotonic & Hypertonic which are categorised for the higher or lower concentrations similar to the human body. The main ingredients used in sports drinks are sugar, electrolytes and vitamins. The major market drawing attention ingredient are the minerals which helps in replenishing the lost electrolytes during the workout or sports activities. Innovation of new flavours with health benefits is a major driving factor of the market. Investments in the positioning of the products and targeting the correct consumers are the focus of key players. Sugar-free or light drinks are another experimented (tested) market which is to attract the female consumers.

US market is occupied by major brands. Gatorade has a 77% share, whereas PowerAde has 20% of this market. BodyArmor which is marketed as more natural has increasing share during forecast period.



Key Deliverables in the Study

Market analysis for the Report title US sports drink market, with region specific assessments and competition analysis on global and regional scales.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market shares.
Identification and analysis of the macro and micro factors that affect the Report title US sports drink market on both global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Table Of Contents

United States Sports Drink Market - By Type, Application and Geography-Market Shares, Forecasts and Trends (2015 — 2020)
1. INTRODUCTION

1.1 Key Deliverables of the study

1.2 Study Assumptions

1.3 Market Definitions

2. RESEARCH APPROACH AND METHODOLOGY

2.1 Introduction

2.2 Research Design

2.3 Study timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modeling

2.4.4 Expert Validation

3. KEY FINDINGS OF THE STUDY

4. MARKET OVERVIEW

4.1 Introduction

5. MARKET DYNAMICS

5.1 Drivers

5.1.1 Emerging trend for health and wellness

5.1.2 Rising consumer demand for sports drink

5.1.3 Demand coming from millenial generation and athletes

5.1.4 Focus on balanced eating

5.2 Constraints

5.2.1 High product Prices

5.2.2 Demographic segmentation

5.3 Opportunities

5.3.1 Investment in innovation

5.3.2 Demographic segmentation

5.3.3 Engaging new consumers

5.4 Porter's Five Forces Analysis

5.4.1 Bargaining Power of Suppliers

5.4.2 Bargaining Power of Buyers

5.4.3 Threat of New Entrants

5.4.4 Threat of Substitute Products and Services

5.4.5 Degree of Competition

6. MARKET SEGMENTATION

6.1 By Segment Types

6.1.1 Functional Beverages

6.1.1.1 Isotonic

6.1.1.2 Hypertonic

6.1.1.3 Hypotonic

6.2 By Ingredients Type

6.2.1 Sugars

6.2.2 Electrolytes

6.2.3 Artificial Colors and Flavors

6.2.4 Minerals

6.2.5 Vitamins

6.2.6 Carbohydrates

6.2.7 Nutrients

6.2.8 Amino acids

6.3 By Packaging

6.3.1 Bottles (PET)

6.3.2 Cans

6.3.3 Cartons

6.3.4 Others

6.3.5 By Sales Channel

6.3.6 Convenience stores

6.3.7 Supermarkets/hypermarkets

6.3.8 Mass merchandisers

6.3.9 Drug stores

6.3.10 Food services/ Sports nutrition chain

6.3.11 Vending

6.3.12 others

7. COMEPETITIVE LANDSCAPE

7.1 Mergers and Acquisitions

7.2 Joint Ventures

7.3 New Product Launches

7.4 Most active companies in the past five years

7.5 Market Share Analysis

8. COMPANY PROFILES

8.1 Pepsico

8.2 Coca cola

8.3 Monster beverage co

8.4 Arizona Beverage company

8.5 Living essentials

8.6 Cloud 9

8.7 Extreme drinks co

8.8 Abbott Nutrition co

8.9 AJE group

8.10 Arctico beverage company international inc

8.11 Britvic plc

8.12 Champion nutrition inc

8.13 D'angelo

8.14 Fraser and neave holdings bhd

8.15 Glaxosmithkline plc

9. APPENDIX

9.1 Abbrevations

9.2 Sources

9.3 Bibliography

9.4 Disclaimer

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
U.S. Sports Beverages through 2020

U.S. Sports Beverages through 2020

  • $ 3995
  • Industry report
  • October 2016
  • by Beverage Marketing

This report by Beverage Marketing Corp. READY TO GO. Get a comprehensive view of the market for U.S. sports beverages. This report from Beverage Marketing Corporation includes industry data and analysis ...

Sports Drinks in India (2016) – Market Sizes

Sports Drinks in India (2016) – Market Sizes

  • $ 599
  • Industry report
  • September 2016
  • by Mintel

Sports Drinks in India by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers liquid and powdered sports drinks. Sports drinks are ...

Sports Drinks in UK (2016) – Market Sizes

Sports Drinks in UK (2016) – Market Sizes

  • $ 599
  • Industry report
  • October 2016
  • by Mintel

Sports Drinks in UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers liquid and powdered sports drinks. Sports drinks are designed ...


ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.