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  4. > Africa Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

Africa is one of the most important continents with respect to arable land, and its relation to food security. It remains one of the last continents where swathes of arable land are available (45% of Africa’s land is arable), a fact providing relief for the entire world. Agriculture contributes to about half the GDP in African countries.

In line with the conditions in most developing and pre-developing areas, African market for agricultural mechanization is dismal. In sub-Saharan Africa, less than 20% of agricultural activities are conducted using machines, while over 60% is done by humans – mostly women, children and the elderly, and another 25% by animals.

This African agricultural market represents a large segment of the developing countries’ agricultural area, consisting of a large proportion of small holding farmers. This market is thus characterized by a number of regional body interventions (AfDB, UN bodies, and others), close tracking, social enterprises and monetary aid. In comparison with about 700-1850 tractors used per 1000 farmers in North America or Europe, the countries in Asia-Pacific (China, India, others), and Africa, exhibit poor rates of 3-6 tractors per 1000 farmers. However, initiatives to remedy this disparity are underway, by governmental, regional bodies and others. Consequently, there is a thriving market for equipment rental market in some countries, and a growing equipment purchase market.

Currently worth $X billion, the Africa agri-equipment and machinery market is expected to grow at CAGR X% over 2015-2020. The growth is driven in large part by an increase in affluence, and thereby, consolidation in agricultural areas in Africa, demand for higher productivity to match the demand for more food in line with a growing population. In addition, technology advancements, to match not only large scale productions as in the west, but to support and fit the needs of small holder farmers is also expected to drive the growth of this market. Most important constraints faced by this market in Africa include lack of awareness about new technologies, lack of skilled manpower, fluctuating prices of farm commodities, lack of governmental support, and lack of purchasing power due to a low average level of affluence.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type, for example, tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. The combine machine of scarifying, fertilizing and seeding is popular in Africa; the plough, mineral fertilizer applicator, combine harvester and grain thresher are also in great demand, although only by relatively few affluent farmers.

The equipment used in these countries tend to be in the form of smaller horsepower, low-technology tractors with relatively low unit prices. Africa with their small farm size is at primary stage of adoption.

The globally renowned players like Deere and Company, AGCO Corp., CNH Industrial N.V, Iseki & Co. Ltd., Kuhn Group, Kverneland Group and Escorts Group operating in market place of Africa. Levy Sinyimba is the largest local company accounting majority of market share. The companies here strive to strengthen their base on the basis of product features, pricing, quality, scale of operation and technology innovation John Deere has 30 dealers located all over the Africa except South Africa.

In this report we offer
- Market analysis for the Africa Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Africa Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Africa Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions



3.1 Introduction

3.2 Drivers

3.2.1 Government subsidies for Farm Mechanization

3.2.2 Increasing awareness for mechanization in the agriculture sector

3.3 Constraints

3.3.1 Lack of proper subsidy programs

3.3.2 Low purchasing power and high cost

3.3.3 Dominance of small-scale, subsistence agriculture

3.4 Opportunities

3.4.1 Better product mix through technology innovation

3.4.2 Increasing capital investment for higher mechanization

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition


4.1 By Product and phase Type

4.1.1 Tractors By Product types Pedestrian Wheeled By Application Utility Tractors Row crop tractors Garden and Orchard type Tractor Others

4.1.2 Plowing and Cultivating Machinery By Product Type Ploughs Harrows Cultivators and Tillers Others By Application Type Soil Loosening Clod Size reduction Clod sorting Others

4.1.3 Planting and Fertilizing Machinery Planting Machinery Seed Drill Planters Broadcast Seeders Transplanters Fertilizing Machinery Dry Fertilizer Spreaders Drop Spreaders Rotary Spreaders Others

4.1.4 Harvesting Machinery Crop and Grain Harvesting Machine Rootcrop Harvesting Machine Fruits and Vegetable Harvesting Machine Threshers Others

4.1.5 Haying and Forage Machinery By Product and phase Type Pull type Forage Harvester Forage Blower By Application types Mowers Conditioners Tedders or inverters Hay rakes

4.1.6 Irrigation Machineries By Irrigation types Sprinkler Irrigation Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

4.2 By Geography

4.2.1 Africa South Africa Others

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 Massey Ferguson (AGCO)

6.3 Landini

6.4 AGCO Corp.

6.5 CNH Industrial N.V

6.6 Kuhn Group

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Mahindra and Mahindra Ltd.

6.11 Tractors and Farm Equipment Ltd.

6.12 AMAZONEN-Werke H. Dreyer GmbH and Company KG

6.13 ARGO SpA

6.14 Alamo Group Incorporated

6.15 Bucher Industries AG

6.16 Escorts Limited

6.17 Foton Lovol International Heavy Industries Company Ltd.

6.18 JCB Limited

6.19 Yanmar Company Limited

6.20 Kubota Corporation

6.21 Netafim Limited

6.22 Valmont Industries Incorporated

6.23 WORLD Group Company Limited

7. Appendix

7.1 Sources

7.2 Disclaimer

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