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  4. > Australia Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

Adding nearly 3% to the country’s gross domestic product, agriculture is treated as a vital industry for Australia’s growth. Apart from Africa, Australia represents one of the last remaining tracts of arable land which have not been utilized yet. Large swathes of land availability enable to country to well cover its own needs, and export produce to other countries.

Increased availability and use of sophisticated farm machineries allow the country to enjoy a significant surplus of output that helps to cater the export market. However, the Australian agri-manufacturing sector is currently characterized by volatilities.

Currently worth $X billion, the Australian agri-equipment and machinery market is expected to grow at CAGR 2.3% over 2015-2020. This low growth, despite land availability reflects the lack of initiative taken locally to capitalize the opportunity to its full extent. Going forward, high growth is estimated in the country over the forecast period.

Other factors leading to a marked instability observed of late in the Australian agri-equipment manufacturing include commodity price fluctuations, exchange rates, production volume. Such constraints have led to a focus away from other important equipment critical to enhancing productivity and mechanization, like seeders, harvesters, cultivators, and more.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type: tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. Tractors are the most commonly used implements across farms, across geographies, and as mentioned before, lack of consolidation or deliberate intent across the agricultural community has led to diversion of focus from increased mechanization.

The Australian market is characterized by a diverse set of companies, lowering the bargaining power of manufacturers. Four of the leading operators together occupy less than 10% of value share in equipment manufacturing. Companies like John Deere, CNH have a perceptible presence in Australia, but do not have manufacturing units in the country.


In this report we offer
- Market analysis for the Australia Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Australia Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Australia Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)
1. INTRODUCTION

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions

2. KEY FINDINGS OF THE STUDY

3. MARKET DYNAMICS

3.1 Introduction

3.2 Drivers

3.2.1 Export demand

3.2.2 Positive outlook for agriculture

3.3 Constraints

3.3.1 Volatility of commodity prices

3.3.2 Volatile operating environment

3.4 Opportunities

3.4.1 Technology innovation

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition

4. MARKET SEGMENTATION

4.1 By Product and phase Type

4.1.1 Tractors

4.1.1.1 By Product types

4.1.1.1.1 Pedestrian

4.1.1.1.2 Wheeled

4.1.1.2 By Application

4.1.1.2.1 Utility Tractors

4.1.1.2.2 Row crop tractors

4.1.1.2.3 Garden and Orchard type Tractor

4.1.1.2.4 Others

4.1.2 Plowing and Cultivating Machinery

4.1.2.1 By Product Type

4.1.2.1.1 Ploughs

4.1.2.1.2 Harrows

4.1.2.1.3 Cultivators and Tillers

4.1.2.1.4 Others

4.1.2.2 By Application Type

4.1.2.2.1 Soil Loosening

4.1.2.2.2 Clod Size reduction

4.1.2.2.3 Clod sorting

4.1.2.2.4 Others

4.1.3 Planting and Fertilizing Machinery

4.1.3.1 Planting Machinery

4.1.3.1.1 Seed Drill

4.1.3.1.2 Planters

4.1.3.1.3 Broadcast Seeders

4.1.3.1.4 Transplanters

4.1.3.2 Fertilizing Machinery

4.1.3.2.1 Dry Fertilizer Spreaders

4.1.3.2.2 Drop Spreaders

4.1.3.2.3 Rotary Spreaders

4.1.3.2.4 Others

4.1.4 Harvesting Machinery

4.1.4.1 Crop and Grain Harvesting Machine

4.1.4.2 Rootcrop Harvesting Machine

4.1.4.3 Fruits and Vegetable Harvesting Machine

4.1.4.4 Threshers

4.1.4.5 Others

4.1.5 Haying and Forage Machinery

4.1.5.1 By Product and phase Type

4.1.5.1.1 Pull type Forage Harvester

4.1.5.1.2 Forage Blower

4.1.5.2 By Application types

4.1.5.2.1 Mowers

4.1.5.2.2 Conditioners

4.1.5.2.3 Tedders or inverters

4.1.5.2.4 Hay rakes

4.1.6 Irrigation Machineries

4.1.6.1 By Irrigation types

4.1.6.1.1 Sprinkler Irrigation

4.1.6.1.2 Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 AGCO Corp.

6.3 CNH Industrial N.V

6.4 Iseki and Co. Ltd.

6.5 Kuhn Group

6.6 Kverneland Group

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Mahindra and Mahindra Ltd.

6.11 Tractors and Farm Equipment Ltd.

6.12 Same Deutz-Fahr Deutschland Gmbh

6.13 Agrifac Machinery

6.14 ARGO SpA

6.15 Alamo Group Incorporated

6.16 AMAZONEN-Werke H. Dreyer GmbH and Company KG

6.17 JCB Limited

6.18 Yanmar Company Limited

6.19 Netafim Limited

6.20 Tetra Laval International SA

6.21 Valmont Industries Incorporated

6.22 WORLD Group Company Limited

6.23 Yamabiko Corporation

6.24 ZETOR TRACTORS

6.25 Case New Holland

6.26 YTO Group

7. Appendix

7.1 Sources

7.2 Disclaimer

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