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  4. > Brazil Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

The Brazilian agri-equipment scenario is characterized by an active manufacturing and trading industry. As per the market share, Argentina and Brazil and Mexico constitute the agricultural machinery market. The industry is dominated mainly by the local machinery manufacturing industries and Brazil is the sixth largest exporter of the machinery units.

However, in line with low commodity prices and austerity measures adopted by Brazil, sales of agri-equipment have plummeted. These sales are expected to climb after implementation of national policies offering subsidization on rates of machines (as in Brazil), and hike in commodity prices. The plan for subsidization was initially delayed because of a delay of 45 in government funding, but is expected to take off soon. South American countries like Brazil and Argentina also are growing market share using integrated solutions for higher inputs. Currently worth $X billion, the Brazilian agri-equipment and machinery market is expected to grow at no less than CAGR 24% over 2015-2020.

The market in the country is adversely influenced by economic woes. These include the implementation of its austerity measures, and a global drop in commodity prices. Over 2014, the Football World Cup also influenced sales, as it did for a number of related and peripheral sectors. Other factors include availability of an optimized supply chain, productivity concern, experienced labour force and involvement of FDI in agriculture.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type, for example, tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. The combine machine of scarifying, fertilizing and seeding is popular in Brazil; the plough, mineral fertilizer applicator, combine harvester and grain thresher are also in great demand, although only by relatively fewer, affluent farmers. Tractors and combine harvesters remain the most popular implements, with a well-developed ecosystem of manufacturing and sales by a number of regional manufacturers.

As per the market share, Brazil is the largest market for farm equipment, having local manufacturers and a low proportion of import equipment. Agricultural machinery industry is dominated by the local manufactures like Agrale, AGCO followed by the global players John Deere, CNH industrial etc, Kuhn Group. The price of the machine manufacturing in Brazil is 37% higher than in other country machinery products like in USA, Germany.

In this report we offer
- Market analysis for the Brazil Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Brazil Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Brazil Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions



3.1 Introduction

3.2 Drivers

3.2.1 Government subsidies and policy support for Farm Mechanization

3.2.2 Extensive commercial farming sector

3.2.3 Growing export market

3.3 Constraints

3.3.1 Falling commodity prices affecting farmer margins

3.3.2 Low purchasing power and high cost

3.4 Opportunities

3.4.1 Demand for modern machineries

3.4.2 Precision farming

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition


4.1 By Product and phase Type

4.1.1 Tractors By Product types Pedestrian Wheeled By Application Utility Tractors Row crop tractors Garden and Orchard type Tractor Others

4.1.2 Plowing and Cultivating Machinery By Product Type Ploughs Harrows Cultivators and Tillers Others By Application Type Soil Loosening Clod Size reduction Clod sorting Others

4.1.3 Planting and Fertilizing Machinery Planting Machinery Seed Drill Planters Broadcast Seeders Transplanters Fertilizing Machinery Dry Fertilizer Spreaders Drop Spreaders Rotary Spreaders Others

4.1.4 Harvesting Machinery Crop and Grain Harvesting Machine Rootcrop Harvesting Machine Fruits and Vegetable Harvesting Machine Threshers Others

4.1.5 Haying and Forage Machinery By Product and phase Type Pull type Forage Harvester Forage Blower By Application types Mowers Conditioners Tedders or inverters Hay rakes

4.1.6 Irrigation Machineries By Irrigation types Sprinkler Irrigation Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Agrale

6.2 Messey Ferguson (AGCO)

6.3 Deere and Company

6.4 AGCO Corp.

6.5 CNH Industrial N.V

6.6 Randon SA

6.7 WEG SA

6.8 Lupatech SA

6.9 Escorts Group

6.10 Kubota Tractor Corp

6.11 Kepler Weber SA

6.12 Mahindra and Mahindra Ltd.

6.13 Industrias Romi SA

6.14 Escorts Limited

6.15 Foton Lovol International Heavy Industries Company Ltd.

6.16 Yanmar Company Limited

6.17 Kubota Corporation

6.18 Netafim Limited

7. Appendix

7.1 Sources

7.2 Disclaimer

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