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  4. > Canada Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

Agricultural machinery and equipment, essentially, is any kind of machinery that is used to aid in speed or efficacy in agricultural operations. Canada’s agricultural industry, like that of USA, is extensive and well developed. While it suffered from low demand for big ticket items like tractors and combines in 2010, demand has since, returned pre-crisis levels, driven by global farm demand. In turn, Canada's farm equipment industry is also well developed. Farm mechanization in Canada began in the mid-19th century with the establishment of local iron foundries, which stimulated development of farm implement factories.

Being the sixth largest exporter of agricultural products, Canada is helping drive growth and innovation in the agricultural machinery sector. The turnover of country’s agriculture machinery sector is around $5 billion per year. While the global market looks positive, the demand for agricultural machinery in Canada is expected to grow at a steady rate. Mordor Intelligence projects a growth of CAGR 6.0% between 2015 and 2020.

The factors influencing the agri-machinery market in Canada follow trends of increase or decrease in total demand (domestic consumption, accounted for by population growth, and international trade, accounted for by exports), price sensitivity to new innovations & technologies, purchasing power, and more. Most importantly, demand for machinery is directly related to farm income, and projections for production for the next season. In Canada, price sensitivity is low, and hence the farm machinery market is set to grow in line with new product categories and types. We project that going forward, demand for machinery will be driven by economic conditions and increased downstream operations.

Besides a massive scope for development, the major constraints the sector is facing are: environmental constraints, fluctuating prices of farm commodities, erratic weather conditions, labour availability, and more. All these factors affect the growth rate of the agricultural sector. That, in turn, affects the agri-machinery industry.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry in Canada has products to offer in every stage of a crop cycle. Here, market segmentation is done on the basis of product and phase type: tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. Farm tractors are the leading product segment accounting for a large proportion of total sales. Different products include combine harvesters, tractors, (tobacco) curers, ploughs, milking machines, trans-planters, drags, dusters, and more. In terms of geography, much of the country’s manufacturing capability and expertise is located in Canada’s prime agricultural regions, in Southwest Ontario, Quebec, and the Canadian Prairies. By companies, the larger companies employ economies of scale, and it is therefore easier for them to produce tractors & combines, while smaller companies without that advantage can produce tractor attachments.

Major players in the Canadian agricultural machinery and equipment industry are Brandt Industries Ltd., Flexi-Coil (CNH Global N.V.), Buhler Industries Inc., Thomas Equipment Inc other than the global players operating in market place. Constant product innovation through research and development is the key for Canada’s agricultural machinery market.

In this report we offer
- Market analysis for the Canada Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Canada Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Canada Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions



3.1 Introduction

3.2 Drivers

3.2.1 Export Opportunity

3.2.2 Positive economic and agricultural outlook

3.2.3 Importance of mechanisation for productivity

3.3 Constraints

3.3.1 Volatility of commodity prices

3.3.2 Environmental constraints and government laws

3.4 Opportunities

3.4.1 Better product mix through technology innovation

3.4.2 Precision farming

3.4.3 Opportunity for high end machineries

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition


4.1 By Product and phase Type

4.1.1 Tractors By Product types Pedestrian Wheeled By Application Utility Tractors Row crop tractors Garden and Orchard type Tractor Others

4.1.2 Plowing and Cultivating Machinery By Product Type Ploughs Harrows Cultivators and Tillers Others By Application Type Soil Loosening Clod Size reduction Clod sorting Others

4.1.3 Planting and Fertilizing Machinery Planting Machinery Seed Drill Planters Broadcast Seeders Transplanters Fertilizing Machinery Dry Fertilizer Spreaders Drop Spreaders Rotary Spreaders Others

4.1.4 Harvesting Machinery Crop and Grain Harvesting Machine Rootcrop Harvesting Machine Fruits and Vegetable Harvesting Machine Threshers Others

4.1.5 Haying and Forage Machinery By Product and phase Type Pull type Forage Harvester Forage Blower By Application types Mowers Conditioners Tedders or inverters Hay rakes

4.1.6 Irrigation Machineries By Irrigation types Sprinkler Irrigation Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 AGCO Corp.

6.3 CNH Industrial N.V

6.4 Iseki and Co. Ltd.

6.5 Kuhn Group

6.6 Kverneland Group

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Mahindra and Mahindra Ltd.

6.11 Tractors and Farm Equipment Ltd.

6.12 Same Deutz-Fahr Deutschland Gmbh

6.13 Valmont Industries Incorporated

6.14 WORLD Group Company Limited

6.15 Yamabiko Corporation


6.17 Massey-Ferguson Ltd. (now Varity Corp)

6.18 Versatile

6.19 International Harvester

6.20 White Farm Equipment organization

7. Appendix

7.1 Sources

7.2 Disclaimer

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