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  4. > China Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

Out of the global demand for agricultural machinery, Asia Pacific alone provides half of the demand. Of this, China accounts for a significant proportion of demand. While a decade ago, Chinese agricultural units were largely small-holds, managed without mechanization due to low purchasing power, China has adopted a conscious course of incorporation of mechanization for its agriculture since 2004. The structure of the agricultural sector is now gradually evolving towards complete agricultural industrialization, with agri-mechanization penetration of 60% currently, and plans in place to increase this to a 100%.

Historically known as one of the fastest growing economies, and for its boot strap innovations, Chinese market for farm equipment and implements totals $X billion, and is projected to grow at CAGR 10.7% over 2015-2020.

Increasing export volume, strong domestic demand and government support, a demand for higher productivity in line with a consistently large population, a shrinking arable land base & labour pool, are some of the factors which have led to the growth of mechanization of agriculture, and hence growth in adoption of agricultural equipment and implements in China.

Most important constraints faced by this market in the Asia-Pacific include lack of awareness about new technologies, lack of skilled manpower, fluctuating prices of farm commodities, lack of governmental support, and lack of purchasing power due to a low average level of affluence.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type, for example, tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. The combine machine of scarifying, fertilizing and seeding is popular in Asia-Pacific; the plough, mineral fertilizer applicator, combine harvester and grain thresher are also in great demand. Large ticket items like tractors and harvesters is dominated by foreign manufacturers. It is important to note that small and medium ticket items, particularly the small tractor segment accounts for a large portion of sales in this segment in the country.



Competitive Landscape
Domestic companies operating in China occupy the largest share in the market. YTO Group’s First Tractor Company Ltd. and Foton Lovol are the two largest domestic companies. Foreign companies including John Deere and Case New Holland also have a considerable grip in the country. The industry here is constantly working towards increasing productivity, resource efficiency and quality upgradation.


In this report we offer
- Market analysis for the China Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the China Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

China Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)
1. INTRODUCTION

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions

2. KEY FINDINGS OF THE STUDY

3. MARKET DYNAMICS

3.1 Introduction

3.2 Drivers

3.2.1 Favourable Government policies

3.2.2 Rising farm income

3.2.3 Importance of mechanisation for productivity

3.3 Constraints

3.3.1 Volatility of commodity prices

3.3.2 Lack of Skilled Manpower

3.4 Opportunities

3.4.1 Region and country specific product developments

3.4.2 Precision farming

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition

4. MARKET SEGMENTATION

4.1 By Product and phase Type

4.1.1 Tractors

4.1.1.1 By Product types

4.1.1.1.1 Pedestrian

4.1.1.1.2 Wheeled

4.1.1.2 By Application

4.1.1.2.1 Utility Tractors

4.1.1.2.2 Row crop tractors

4.1.1.2.3 Garden and Orchard type Tractor

4.1.1.2.4 Others

4.1.2 Plowing and Cultivating Machinery

4.1.2.1 By Product Type

4.1.2.1.1 Ploughs

4.1.2.1.2 Harrows

4.1.2.1.3 Cultivators and Tillers

4.1.2.1.4 Others

4.1.2.2 By Application Type

4.1.2.2.1 Soil Loosening

4.1.2.2.2 Clod Size reduction

4.1.2.2.3 Clod sorting

4.1.2.2.4 Others

4.1.3 Planting and Fertilizing Machinery

4.1.3.1 Planting Machinery

4.1.3.1.1 Seed Drill

4.1.3.1.2 Planters

4.1.3.1.3 Broadcast Seeders

4.1.3.1.4 Transplanters

4.1.3.2 Fertilizing Machinery

4.1.3.2.1 Dry Fertilizer Spreaders

4.1.3.2.2 Drop Spreaders

4.1.3.2.3 Rotary Spreaders

4.1.3.2.4 Others

4.1.4 Harvesting Machinery

4.1.4.1 Crop and Grain Harvesting Machine

4.1.4.2 Rootcrop Harvesting Machine

4.1.4.3 Fruits and Vegetable Harvesting Machine

4.1.4.4 Threshers

4.1.4.5 Others

4.1.5 Haying and Forage Machinery

4.1.5.1 By Product and phase Type

4.1.5.1.1 Pull type Forage Harvester

4.1.5.1.2 Forage Blower

4.1.5.2 By Application types

4.1.5.2.1 Mowers

4.1.5.2.2 Conditioners

4.1.5.2.3 Tedders or inverters

4.1.5.2.4 Hay rakes

4.1.6 Irrigation Machineries

4.1.6.1 By Irrigation types

4.1.6.1.1 Sprinkler Irrigation

4.1.6.1.2 Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 AGCO Corp.

6.3 CNH Industrial N.V

6.4 Iseki and Co. Ltd.

6.5 Kuhn Group

6.6 Kverneland Group

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Mahindra and Mahindra Ltd.

6.11 Tractors and Farm Equipment Ltd.

6.12 Same Deutz-Fahr Deutschland Gmbh

6.13 Changzhou Dongfeng Agricultural Machinery Group

6.14 China National Machinery Industry Corporation

6.15 Daedong Industrial Company Limited

6.16 Foton Lovol International Heavy Industries Company Ltd.

6.17 JCB Limited

6.18 Yanmar Company Limited

6.19 Kukje Machinery Company Limited

6.20 Shandong Shifeng Group Company Limited

6.21 WORLD Group Company Limited

6.22 Yamabiko Corporation

6.23 Case New Holland

6.24 YTO Group

6.25 Liuzhou Wuling Motors Company Limited

6.26 Nonghaha Group

6.27 Zhejiang Sifang Group Corporation

6.28 Luoyang Sida Agricultural Machinery Company Limited

7. Appendix

7.1 Sources

7.2 Disclaimer

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