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  4. > Europe Agricultural Machinery Market- By Type, Application and Geography-Market Shares, Forecasts And Trends (2015 — 2020)

The European agri-machinery and implements market is one of the largest and most developed in the world, driven primarily by two high-revenue, high-growth countries – Germany and France. Over 2015-2020, the growth of this sector in Europe is ‘cautiously’ optimistic, with overall sales expected to drop by 5% to 10%. There is an increased optimism regarding the markets of Spain, Scandinavia and the United Kingdom. The driver for this is the understated, and in some cases, declining sales in Germany, France, Netherlands and the UK.

The sales volume of agricultural machinery and tractors from manufacturers to their trade partners totaled $30.7 billion in the European Union in 2013. Notwithstanding dip in sales totals across some countries, especially those mentioned above, and in the CIS region (due to Ukraine and Russia import restrictions), the demand for agricultural machinery in Europe is projected to grow at a CAGR of 4.4% in 2015-2020 period. Currently, the agricultural machinery market is worth $X billion.

Optimized supply chain, productivity concern, experienced labour force and involvement of FDI in agriculture are some of the factors that has led to growth of total agriculture machinery demand. In addition, essential downtime as dictated by cyclical change exhibited in any industry (following the boom in the agri-machinery over 2011-2013), lower commodity prices leading to reduced income for farmers, and a new EU policy (CAP: Common Agricultural Policy) set to be introduced in 2015.

Technological innovation and precision farming are some of the areas to be exploited for future opportunities. Besides huge scope of development, the major constraints the sector is facing are- uncertainty on government support, low farm income and import restrictions from Russia etc. All these factors affect the growth of the agriculture sector, and hence affect the growth of the agri-machinery industry.

The agricultural machinery industry has products to offer in every stage of a crop cycle. Tractors and combine harvesters are two of the largest product categories. This is followed by balers and sprayers.

Major markets for farm equipment in Europe are Germany and France; both the countries represent around one third of EU’s value added. Geographically, tractors have increased revenues in Spain, Belgium and Turkey, while revenues have declined in France and Austria. Combine harvesters have seen a marked decline in revenues in UK, Italy, Germany and France. With the exception of Italy and Turkey, this downward trend is expected to continue.

Agricultural machinery market in Europe is having around 4500 manufacturing companies. The European agricultural machinery and equipment industry face high competition with renowned players like Deere and Company, AGCO Corp., CNH Industrial N.V, Kuhn, Massey Ferguson, CASE IH, operating in market place. The companies here strive to strengthen their base on the basis of product features, pricing, quality, scale of operation and technology innovation


In this report we offer
- Market analysis for the Europe Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Europe Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Europe Agricultural Machinery Market- By Type, Application and Geography-Market Shares, Forecasts And Trends (2015 — 2020)
1. INTRODUCTION

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions

2. KEY FINDINGS OF THE STUDY

3. MARKET DYNAMICS

3.1 Introduction

3.2 Drivers

3.2.1 Large scale agricultural production

3.2.2 Government subsidies for Farm Mechanization

3.2.3 FDI in agriculture

3.3 Constraints

3.3.1 Uncertainty regarding EU subsidy policy

3.3.2 Low farm income

3.3.3 Import restrictions from Russia

3.3.4 Environmental constraints and government laws

3.4 Opportunities

3.4.1 Better product mix through technology innovation

3.4.2 Precision farming

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition

4. MARKET SEGMENTATION

4.1 By Product and phase Type

4.1.1 Tractors

4.1.1.1 By Product types

4.1.1.1.1 Pedestrian

4.1.1.1.2 Wheeled

4.1.1.2 By Application

4.1.1.2.1 Utility Tractors

4.1.1.2.2 Row crop tractors

4.1.1.2.3 Garden and Orchard type Tractor

4.1.1.2.4 Others

4.1.2 Plowing and Cultivating Machinery

4.1.2.1 By Product Type

4.1.2.1.1 Ploughs

4.1.2.1.2 Harrows

4.1.2.1.3 Cultivators and Tillers

4.1.2.1.4 Others

4.1.2.2 By Application Type

4.1.2.2.1 Soil Loosening

4.1.2.2.2 Clod Size reduction

4.1.2.2.3 Clod sorting

4.1.2.2.4 Others

4.1.3 Planting and Fertilizing Machinery

4.1.3.1 Planting Machinery

4.1.3.1.1 Seed Drill

4.1.3.1.2 Planters

4.1.3.1.3 Broadcast Seeders

4.1.3.1.4 Transplanters

4.1.3.2 Fertilizing Machinery

4.1.3.2.1 Dry Fertilizer Spreaders

4.1.3.2.2 Drop Spreaders

4.1.3.2.3 Rotary Spreaders

4.1.3.2.4 Others

4.1.4 Harvesting Machinery

4.1.4.1 Crop and Grain Harvesting Machine

4.1.4.2 Rootcrop Harvesting Machine

4.1.4.3 Fruits and Vegetable Harvesting Machine

4.1.4.4 Threshers

4.1.4.5 Others

4.1.5 Haying and Forage Machinery

4.1.5.1 By Product and phase Type

4.1.5.1.1 Pull type Forage Harvester

4.1.5.1.2 Forage Blower

4.1.5.2 By Application types

4.1.5.2.1 Mowers

4.1.5.2.2 Conditioners

4.1.5.2.3 Tedders or inverters

4.1.5.2.4 Hay rakes

4.1.6 Irrigation Machineries

4.1.6.1 By Irrigation types

4.1.6.1.1 Sprinkler Irrigation

4.1.6.1.2 Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

4.2 By Geography

4.2.1 Europe

4.2.1.1 Germany

4.2.1.2 U.K.

4.2.1.3 France

4.2.1.4 Spain

4.2.1.5 Italy

4.2.1.6 Others

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 AGCO Corp.

6.3 CNH Industrial N.V

6.4 Iseki and Co. Ltd.

6.5 Kuhn Group

6.6 Kverneland Group

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Mahindra and Mahindra Ltd.

6.11 Tractors and Farm Equipment Ltd.

6.12 Same Deutz-Fahr Deutschland Gmbh

6.13 Agrifac Machinery

6.14 AMAZONEN-Werke H. Dreyer GmbH and Company KG

6.15 ARGO SpA

6.16 Alamo Group Incorporated

6.17 Bucher Industries AG

6.18 Foton Lovol International Heavy Industries Company Ltd.

6.19 JCB Limited

6.20 Yanmar Company Limited

6.21 Kukje Machinery Company Limited

6.22 Netafim Limited

6.23 Tetra Laval International SA

6.24 Valmont Industries Incorporated

6.25 WORLD Group Company Limited

6.26 Yamabiko Corporation

6.27 ZETOR TRACTORS

6.28 John Deere

6.29 Massey Ferguson

6.30 CASE IH

6.31 Buhler Industries

6.32 Lemken

6.33 New Holland

7. Appendix

7.1 Sources

7.2 Disclaimer

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