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  4. > Germany Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

Germany is one of the largest markets for agricultural machinery and implements in Europe, going by the large turnover for this industry in the country. The country is one of the largest exporters of agricultural machinery in the world, the largest manufacturer and the second largest consumer of agri-machinery in Europe. While EU collectively regressed in terms of agri-machinery sales growth over 2014-15 (including Germany), the revenues earned by this large market alone makes it of importance.

German agricultural machinery is preferred worldwide because of German superior, precision and innovative engineering. Germany is one of the top destinations for FDIs in agricultural, construction and mining machineries in Europe.

The market for agricultural machinery in Germany is affected by factors like an optimized supply chain, productivity concern, experienced labour force and involvement of FDI in agriculture. Moreover, additional factors influencing sales for agri-machinery in Germany are: Cyclical downtime (after the boom in sales over 2011-2013), lower commodity prices leading to reduced income for farmers, the repercussions of the Russian embargo, and a new EU policy (CAP: Common Agricultural Policy) set to be introduced in 2015.

The country’s approximately 30,000 employees occupy roughly a third of all of Europe’s agri-machinery manufacturing capacity. The country had a turnover of $9.5 billion in 2013. Cyclical downtime, low commodity prices and speculation on the CAP policy have led to low revenues over 2014 and 2015 in Germany. This trend is expected to persist over the short term. Currently worth $X billion, the agricultural machinery market in Germany is expected to grow at CAGR X% between 2015 and 2020.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type, for example, tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. The combine machine of scarifying, fertilizing and seeding is popular in Germany; the plough, mineral fertilizer applicator, combine harvester and grain thresher are also in great demand. In terms of geography, Germany has about 47% of its land dedicated to agriculture.



Competitive Landscape
Agricultural machinery market in Europe has about 4500 manufacturing companies. The German agricultural machinery and equipment industry face high competition from renowned players like Deere and Company, AGCO Corp., CNH Industrial N.V, Kuhn, Massey Ferguson, CASE IH, operating in market place. The companies here thrive to strengthen their base on the basis of product features, pricing, quality, scale of operation and technology innovation Companies in Germany particularly work for sustainable development and profitability.


In this report we offer
- Market analysis for the Germany Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Germany Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Germany Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)
1. INTRODUCTION

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions

2. KEY FINDINGS OF THE STUDY

3. MARKET DYNAMICS

3.1 Introduction

3.2 Drivers

3.2.1 Large scale agricultural production

3.2.2 Government subsidies for Farm Mechanization

3.2.3 FDI in agriculture

3.3 Constraints

3.3.1 Uncertainty for EU subsidy policy

3.3.2 Import restrictions from Russia

3.3.3 Environmental constraints and government laws

3.4 Opportunities

3.4.1 Better product mix through technology innovation

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition

4. MARKET SEGMENTATION

4.1 By Product and phase Type

4.1.1 Tractors

4.1.1.1 By Product types

4.1.1.1.1 Pedestrian

4.1.1.1.2 Wheeled

4.1.1.2 By Application

4.1.1.2.1 Utility Tractors

4.1.1.2.2 Row crop tractors

4.1.1.2.3 Garden and Orchard type Tractor

4.1.1.2.4 Others

4.1.2 Plowing and Cultivating Machinery

4.1.2.1 By Product Type

4.1.2.1.1 Ploughs

4.1.2.1.2 Harrows

4.1.2.1.3 Cultivators and Tillers

4.1.2.1.4 Others

4.1.2.2 By Application Type

4.1.2.2.1 Soil Loosening

4.1.2.2.2 Clod Size reduction

4.1.2.2.3 Clod sorting

4.1.2.2.4 Others

4.1.3 Planting and Fertilizing Machinery

4.1.3.1 Planting Machinery

4.1.3.1.1 Seed Drill

4.1.3.1.2 Planters

4.1.3.1.3 Broadcast Seeders

4.1.3.1.4 Transplanters

4.1.3.2 Fertilizing Machinery

4.1.3.2.1 Dry Fertilizer Spreaders

4.1.3.2.2 Drop Spreaders

4.1.3.2.3 Rotary Spreaders

4.1.3.2.4 Others

4.1.4 Harvesting Machinery

4.1.4.1 Crop and Grain Harvesting Machine

4.1.4.2 Rootcrop Harvesting Machine

4.1.4.3 Fruits and Vegetable Harvesting Machine

4.1.4.4 Threshers

4.1.4.5 Others

4.1.5 Haying and Forage Machinery

4.1.5.1 By Product and phase Type

4.1.5.1.1 Pull type Forage Harvester

4.1.5.1.2 Forage Blower

4.1.5.2 By Application types

4.1.5.2.1 Mowers

4.1.5.2.2 Conditioners

4.1.5.2.3 Tedders or inverters

4.1.5.2.4 Hay rakes

4.1.6 Irrigation Machineries

4.1.6.1 By Irrigation types

4.1.6.1.1 Sprinkler Irrigation

4.1.6.1.2 Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 AGCO Corp.

6.3 CNH Industrial N.V

6.4 Iseki and Co. Ltd.

6.5 Kuhn Group

6.6 Kverneland Group

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Mahindra and Mahindra Ltd.

6.11 Tractors and Farm Equipment Ltd.

6.12 Same Deutz-Fahr Deutschland Gmbh

6.13 Agrifac Machinery

6.14 AMAZONEN-Werke H. Dreyer GmbH and Company KG

6.15 ARGO SpA

6.16 Alamo Group Incorporated

6.17 Bucher Industries AG

6.18 Foton Lovol International Heavy Industries Company Ltd.

6.19 JCB Limited

6.20 Yanmar Company Limited

6.21 Kukje Machinery Company Limited

6.22 Netafim Limited

6.23 Tetra Laval International SA

6.24 Valmont Industries Incorporated

6.25 WORLD Group Company Limited

6.26 Yamabiko Corporation

6.27 ZETOR TRACTORS

6.28 John Deere

6.29 Massey Ferguson

6.30 CASE IH

6.31 Buhler Industries

6.32 Lemken

6.33 New Holland

7. Appendix

7.1 Sources

7.2 Disclaimer

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