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  4. > India Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

Agriculture in India is full of diversity. On one hand, there are large plantations and farms, and on the other, there is an abundance of smallholder farmers who use little to no mechanization (except by way of diesel operated agricultural pumps) and are largely dependent on climatic conditions for irrigation. The Indian market is characterized by innovation in catering to the needs of the latter, while being affordable.

Government support to smallholder farmers (agriculture employs roughly 70% of the country), by way of subsidized machinery, equipment and supplements is commonplace. There is a lack of consolidation, which is hampering both, productivity per hectare, and the agricultural machinery market. Currently worth $X billion, the Indian agri-equipment and machinery market is expected to grow at CAGR 11.5% over 2015-2020.

A high growth in population (India is now the most populous country in the world), demand for increased productivity to ensure food security, and a thriving export market are some of the drivers of the agricultural mechanization market in India. Lack of awareness & skilled manpower, constraints in terms of average purchasing power, constraints in terms of a tailor made credit availability with reasonable pay-off options, are only some of the restraints in scaling of adoption of farm mechanization.

India with their small farm size is at primary stage of adoption. Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type: tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. Tractors are the most commonly used implements across farms, across geographies. However, these are more common in affluent agricultural states like Punjab, Haryana, and others, and seldom spotted in states like Bihar, Uttar Pradesh, etc. The equipment used in these countries tend to be in the form of smaller horsepower, low-technology tractors with relatively low unit prices.

It is important to note that small and medium ticket items, particularly the small tractor segment accounts for a large portion of sales in this segment in the country. The Indian agricultural machinery and equipment industry face high competition from renowned players like Mahindra & Mahindra Ltd., TAFE, Escorts Groups, Sonalika, John Deere India operating in market place. The companies here strive to strengthen their base on the basis of product features, pricing, quality, scale of operations and technology innovation


In this report we offer
- Market analysis for the India Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the India Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

India Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)
1. INTRODUCTION

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions

2. KEY FINDINGS OF THE STUDY

3. MARKET DYNAMICS

3.1 Introduction

3.2 Drivers

3.2.1 Favourable Government policies

3.2.2 Rising farm income

3.2.3 Importance of mechanisation for productivity

3.3 Constraints

3.3.1 Volatility of commodity prices

3.3.2 Lack of Skilled Manpower

3.4 Opportunities

3.4.1 Region and country specific product developments

3.4.2 Integration of robotic systems and GPS in agricultural machines

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition

4. MARKET SEGMENTATION

4.1 By Product and phase Type

4.1.1 Tractors

4.1.1.1 By Product types

4.1.1.1.1 Pedestrian

4.1.1.1.2 Wheeled

4.1.1.2 By Application

4.1.1.2.1 Utility Tractors

4.1.1.2.2 Row crop tractors

4.1.1.2.3 Garden and Orchard type Tractor

4.1.1.2.4 Others

4.1.2 Plowing and Cultivating Machinery

4.1.2.1 By Product Type

4.1.2.1.1 Ploughs

4.1.2.1.2 Harrows

4.1.2.1.3 Cultivators and Tillers

4.1.2.1.4 Others

4.1.2.2 By Application Type

4.1.2.2.1 Soil Loosening

4.1.2.2.2 Clod Size reduction

4.1.2.2.3 Clod sorting

4.1.2.2.4 Others

4.1.3 Planting and Fertilizing Machinery

4.1.3.1 Planting Machinery

4.1.3.1.1 Seed Drill

4.1.3.1.2 Planters

4.1.3.1.3 Broadcast Seeders

4.1.3.1.4 Transplanters

4.1.3.2 Fertilizing Machinery

4.1.3.2.1 Dry Fertilizer Spreaders

4.1.3.2.2 Drop Spreaders

4.1.3.2.3 Rotary Spreaders

4.1.3.2.4 Others

4.1.4 Harvesting Machinery

4.1.4.1 Crop and Grain Harvesting Machine

4.1.4.2 Rootcrop Harvesting Machine

4.1.4.3 Fruits and Vegetable Harvesting Machine

4.1.4.4 Threshers

4.1.4.5 Others

4.1.5 Haying and Forage Machinery

4.1.5.1 By Product and phase Type

4.1.5.1.1 Pull type Forage Harvester

4.1.5.1.2 Forage Blower

4.1.5.2 By Application types

4.1.5.2.1 Mowers

4.1.5.2.2 Conditioners

4.1.5.2.3 Tedders or inverters

4.1.5.2.4 Hay rakes

4.1.6 Irrigation Machineries

4.1.6.1 By Irrigation types

4.1.6.1.1 Sprinkler Irrigation

4.1.6.1.2 Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 AGCO Corp.

6.3 CNH Industrial N.V

6.4 Sonalika (International Tractors)

6.5 Tractors and Farm Equipment (TAFE)

6.6 V.S.T. Tillers Tractors

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Mahindra and Mahindra Ltd.

6.11 Same Deutz-Fahr Deutschland Gmbh

6.12 Daedong Industrial Company Limited

6.13 Foton Lovol International Heavy Industries Company Ltd.

6.14 JCB Limited

6.15 Yanmar Company Limited

6.16 Kukje Machinery Company Limited

6.17 Shandong Shifeng Group Company Limited

6.18 WORLD Group Company Limited

6.19 LEMKEN

6.20 Case New Holland

6.21 YTO Group

6.22 McCormick International

6.23 KUHN Group

6.24 Pöttinger

6.25 SAME DEUTZ-FAHR Group

7. Appendix

7.1 Sources

7.2 Disclaimer

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