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  4. > Italy Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

Italy's agricultural machinery sector is predominately an export based market where it caters mainly to US and European companies as the domestic market is limited. The EU agri-machinery market is expected to decline over 2015, and is perceived as ‘cautiously’ optimistic. Italy, along with heavyweight markets like Germany and France is expected to add to this overall decline in the agri-machinery market in EU.

The Italy market for tractors is expected to decline in 2015. The market also exhibits lowered demand for combine harvesters (but this demand is expected to recover over 2016). The country shows a stable demand for balers and a slight decline for sprayers over 2015. Over the forecast period (2015-2020), the demand across all product categories is expected to increase. The equipment in Italy is of high quality, but lacks the drive towards innovation, increased mechanization and new technology.

The market for agricultural machinery in Italy, as in most other parts of Western Europe, is affected by factors like an optimized supply chain, productivity concern, experienced labour force and involvement of FDI in agriculture. Moreover, additional factors influencing sales for agri-machinery in Italy are: Cyclical downtime (after the boom in sales over 2011-2013), lower commodity prices leading to reduced income for farmers, the repercussions of the Russian embargo, and a new EU policy (CAP: Common Agricultural Policy) set to be introduced in 2015. The market for agricultural machinery in Italy is worth $5.2 billion, and is expected to grow at CAGR X% in the 2015-2020 period.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type, for example, tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. The combine machine of scarifying, fertilizing and seeding is popular in Italy; the plough, mineral fertilizer applicator, combine harvester and grain thresher are also in great demand. Large ticket items like tractors and harvesters is dominated by foreign manufacturers, and does not pose a direct threat to the small and medium sized implements manufacturers in the country.

The Italy agricultural machinery and equipment industry includes names like Deere and Company, AGCO Corp., CNH Industrial N.V, Kuhn, Massey Ferguson, CASE IH, operating in the market place. The companies here strive to strengthen their base on the basis of product features, pricing, quality, scale of operation and technology innovation


In this report we offer
- Market analysis for the Global Agriculture Adjuvants Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Global Agriculture Adjuvants Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Italy Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)
1. INTRODUCTION

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions

2. KEY FINDINGS OF THE STUDY

3. MARKET DYNAMICS

3.1 Introduction

3.2 Drivers

3.2.1 Importance of mechanisation for productivity

3.2.2 FDI in agriculture

3.3 Constraints

3.3.1 Uncertainty for EU subsidy policy

3.3.2 Low farm income

3.3.3 Import restrictions from Russia

3.4 Opportunities

3.4.1 Better product mix through technology innovation

3.4.2 Precision farming

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition

4. MARKET SEGMENTATION

4.1 By Product and phase Type

4.1.1 Tractors

4.1.1.1 By Product types

4.1.1.1.1 Pedestrian

4.1.1.1.2 Wheeled

4.1.1.2 By Application

4.1.1.2.1 Utility Tractors

4.1.1.2.2 Row crop tractors

4.1.1.2.3 Garden and Orchard type Tractor

4.1.1.2.4 Others

4.1.2 Plowing and Cultivating Machinery

4.1.2.1 By Product Type

4.1.2.1.1 Ploughs

4.1.2.1.2 Harrows

4.1.2.1.3 Cultivators and Tillers

4.1.2.1.4 Others

4.1.2.2 By Application Type

4.1.2.2.1 Soil Loosening

4.1.2.2.2 Clod Size reduction

4.1.2.2.3 Clod sorting

4.1.2.2.4 Others

4.1.3 Planting and Fertilizing Machinery

4.1.3.1 Planting Machinery

4.1.3.1.1 Seed Drill

4.1.3.1.2 Planters

4.1.3.1.3 Broadcast Seeders

4.1.3.1.4 Transplanters

4.1.3.2 Fertilizing Machinery

4.1.3.2.1 Dry Fertilizer Spreaders

4.1.3.2.2 Drop Spreaders

4.1.3.2.3 Rotary Spreaders

4.1.3.2.4 Others

4.1.4 Harvesting Machinery

4.1.4.1 Crop and Grain Harvesting Machine

4.1.4.2 Rootcrop Harvesting Machine

4.1.4.3 Fruits and Vegetable Harvesting Machine

4.1.4.4 Threshers

4.1.4.5 Others

4.1.5 Haying and Forage Machinery

4.1.5.1 By Product and phase Type

4.1.5.1.1 Pull type Forage Harvester

4.1.5.1.2 Forage Blower

4.1.5.2 By Application types

4.1.5.2.1 Mowers

4.1.5.2.2 Conditioners

4.1.5.2.3 Tedders or inverters

4.1.5.2.4 Hay rakes

4.1.6 Irrigation Machineries

4.1.6.1 By Irrigation types

4.1.6.1.1 Sprinkler Irrigation

4.1.6.1.2 Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 AGCO Corp.

6.3 CNH Industrial N.V

6.4 Iseki and Co. Ltd.

6.5 Kuhn Group

6.6 Kverneland Group

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Same Deutz-Fahr Deutschland Gmbh

6.11 ARGO SpA

6.12 Massey Ferguson

6.13 CASE IH

6.14 Buhler Industries

6.15 Lemken

6.16 New Holland

6.17 CAPELLO SRL MACCHINE AGRICOLE

6.18 SIRO NINOTTI

6.19 SOCOM SRL

6.20 F.LLI FESTI MACCHINE AGRICOLE

6.21 COMEX SRL

7. Appendix

7.1 Sources

7.2 Disclaimer

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