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Italy Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2017 - 2022)

  • January 2017
  • -
  • Mordor Intelligence LLP

Summary

Table of Contents

Italy's agricultural machinery sector is predominately an export based market where it caters mainly to US and European companies as the domestic market is limited. The EU agri-machinery market is expected to decline over 2015, and is perceived as ‘cautiously’ optimistic. Italy, along with heavyweight markets like Germany and France is expected to add to this overall decline in the agri-machinery market in EU.

The Italy market for tractors is expected to decline in 2015. The market also exhibits lowered demand for combine harvesters (but this demand is expected to recover over 2016). The country shows a stable demand for balers and a slight decline for sprayers over 2015. Over the forecast period (2015-2020), the demand across all product categories is expected to increase. The equipment in Italy is of high quality, but lacks the drive towards innovation, increased mechanization and new technology.

The market for agricultural machinery in Italy, as in most other parts of Western Europe, is affected by factors like an optimized supply chain, productivity concern, experienced labour force and involvement of FDI in agriculture. Moreover, additional factors influencing sales for agri-machinery in Italy are: Cyclical downtime (after the boom in sales over 2011-2013), lower commodity prices leading to reduced income for farmers, the repercussions of the Russian embargo, and a new EU policy (CAP: Common Agricultural Policy) set to be introduced in 2015. The market for agricultural machinery in Italy is worth $5.2 billion, and is expected to grow at CAGR X% in the 2015-2020 period.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type, for example, tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. The combine machine of scarifying, fertilizing and seeding is popular in Italy; the plough, mineral fertilizer applicator, combine harvester and grain thresher are also in great demand. Large ticket items like tractors and harvesters is dominated by foreign manufacturers, and does not pose a direct threat to the small and medium sized implements manufacturers in the country.

The Italy agricultural machinery and equipment industry includes names like Deere and Company, AGCO Corp., CNH Industrial N.V, Kuhn, Massey Ferguson, CASE IH, operating in the market place. The companies here strive to strengthen their base on the basis of product features, pricing, quality, scale of operation and technology innovation

Please note: this report requires certain updates. We have all the information available but require 2 business days to complete the process and ensure it is as up-to-date as possible.


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