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  4. > South Africa Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)

Agriculture is one of the most important sectors for the South African economy. A large number of countries in the GCC and other parts of the Arab world remain reliant on South Africa for grains, fruits and vegetables. It is one of the few countries in Africa to be economically developed, a fact observable by high agri-machinery adoption. As per the market share, South Africa is the largest markets for farm equipment in Africa Region.

Currently worth $X billion, the Australian agri-equipment and machinery market is expected to grow at no less than CAGR 15% over 2015-2020. The South African market for agri-equipment is plagued by the same concerns as countries in North American or European export markets. These include factors like an optimized supply chain, productivity concern, experienced labour force and involvement of FDI in agriculture.

Most important constraints faced by this market in South Africa include lack of awareness about new technologies, lack of skilled manpower, fluctuating prices of farm commodities, lack of governmental support, and lack of purchasing power due to a lower average level of affluence. Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer in every stage of a crop cycle. Here market segmentation is done on the basis of product and phase type, for example, tractors, plowing and cultivating machinery, planting and fertilizing, harvesting machinery etc. The combine machine of scarifying, fertilizing and seeding is popular in South Africa; the plough, mineral fertilizer applicator, combine harvester and grain thresher are also in great demand, although only by relatively fewer, affluent farmers. Tractors and combine harvesters remain the most popular implements, with a well-developed ecosystem of manufacturing and sales by a number of regional manufacturers.

The South African agricultural machinery and equipment industry is dominated by renowned global players like Barloworld Equipment Agriculture, Bell equipment, Carel van Niekerk Engineering, Ernest H Johnson, Falcon Agricultural Equipment, Invicta, Senwes, and others. The companies here strive to strengthen their base on the basis of product features, pricing, quality, scale of operation and technology innovation


In this report we offer
- Market analysis for the South Africa Agricultural Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the South Africa Agricultural Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

South Africa Agricultural Machinery Market- By Type and Application-Market Shares, Forecasts And Trends (2015 — 2020)
1. INTRODUCTION

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions

2. KEY FINDINGS OF THE STUDY

3. MARKET DYNAMICS

3.1 Introduction

3.2 Drivers

3.2.1 Government subsidies for Farm Mechanization

3.2.2 Increasing awareness for mechanization in the agriculture sector

3.3 Constraints

3.3.1 Lack of proper subsidy programs

3.3.2 Low purchasing power and high cost

3.3.3 Dominance of small-scale, subsistence agriculture

3.4 Opportunities

3.4.1 Better product mix through technology innovation

3.4.2 Increasing capital investment for higher mechanization

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition

4. MARKET SEGMENTATION

4.1 By Product and phase Type

4.1.1 Tractors

4.1.1.1 By Product types

4.1.1.1.1 Pedestrian

4.1.1.1.2 Wheeled

4.1.1.2 By Application

4.1.1.2.1 Utility Tractors

4.1.1.2.2 Row crop tractors

4.1.1.2.3 Garden and Orchard type Tractor

4.1.1.2.4 Others

4.1.2 Plowing and Cultivating Machinery

4.1.2.1 By Product Type

4.1.2.1.1 Ploughs

4.1.2.1.2 Harrows

4.1.2.1.3 Cultivators and Tillers

4.1.2.1.4 Others

4.1.2.2 By Application Type

4.1.2.2.1 Soil Loosening

4.1.2.2.2 Clod Size reduction

4.1.2.2.3 Clod sorting

4.1.2.2.4 Others

4.1.3 Planting and Fertilizing Machinery

4.1.3.1 Planting Machinery

4.1.3.1.1 Seed Drill

4.1.3.1.2 Planters

4.1.3.1.3 Broadcast Seeders

4.1.3.1.4 Transplanters

4.1.3.2 Fertilizing Machinery

4.1.3.2.1 Dry Fertilizer Spreaders

4.1.3.2.2 Drop Spreaders

4.1.3.2.3 Rotary Spreaders

4.1.3.2.4 Others

4.1.4 Harvesting Machinery

4.1.4.1 Crop and Grain Harvesting Machine

4.1.4.2 Rootcrop Harvesting Machine

4.1.4.3 Fruits and Vegetable Harvesting Machine

4.1.4.4 Threshers

4.1.4.5 Others

4.1.5 Haying and Forage Machinery

4.1.5.1 By Product and phase Type

4.1.5.1.1 Pull type Forage Harvester

4.1.5.1.2 Forage Blower

4.1.5.2 By Application types

4.1.5.2.1 Mowers

4.1.5.2.2 Conditioners

4.1.5.2.3 Tedders or inverters

4.1.5.2.4 Hay rakes

4.1.6 Irrigation Machineries

4.1.6.1 By Irrigation types

4.1.6.1.1 Sprinkler Irrigation

4.1.6.1.2 Drip Irrigation

4.1.7 Parts and Attachments

4.1.8 Other Agricultural Equipment

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 Deere and Company

6.2 Massey Ferguson (AGCO)

6.3 Landini

6.4 AGCO Corp.

6.5 CNH Industrial N.V

6.6 Kuhn Group

6.7 Escorts Group

6.8 Kubota Tractor Corp

6.9 Claas KGaA mbH

6.10 Mahindra and Mahindra Ltd.

6.11 Tractors and Farm Equipment Ltd.

6.12 AMAZONEN-Werke H. Dreyer GmbH and Company KG

6.13 ARGO SpA

6.14 Alamo Group Incorporated

6.15 Bucher Industries AG

6.16 Escorts Limited

6.17 Foton Lovol International Heavy Industries Company Ltd.

6.18 JCB Limited

6.19 Yanmar Company Limited

6.20 Kubota Corporation

6.21 Netafim Limited

6.22 Valmont Industries Incorporated

6.23 WORLD Group Company Limited

7. Appendix

7.1 Sources

7.2 Disclaimer

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