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  5. > Global Agricultural Haying and Forage Machinery Market- By Type, Application and Geography-Market Shares, Forecasts And Trends (2015 — 2020)

Haying and forage machinery is used to produce plant based feed for the livestock industry. Haying & forage machinery industry and livestock industry are interrelated, and have grown simultaneously. Majority of the population started consuming meat and other livestock product rapidly and some the vegetarian population started consuming meats to have more protein content in their diet.

Production of hay is quite difficult process because it involves some external factors for sustainability like climate and the conditioning part of the hay. New machinery that can control the condition can help industry to grab the opportunity to market the haying and forage machinery industry in a better way.

The market size of the haying and forage machinery industry is expected to reach US$10.4 billion by 2020. Global haying and forage industry is growing at CAGR 3.74% in the period 2015-2020. In the global Haying and forage machinery Asia-Pacific holds the lion share and increasing rapidly with the CAGR of 8.8 percent.

The main drivers behind growth in this market are the increasing consumption rate of livestock products on a regular basis, directly a result of increasing affluence and disposable income across the globe. In addition, labor shortage in North America, Europe and other highly urbanized and affluent countries is another driving factor.

High machinery cost, and unavailability of credit options are some of the most important constraints in the developing countries. Due to the increasing cost of raw materials, manufacturers have stopped buying. Reasonable prices could increase the sales of foraying machines mainly in developing countries in the Asia-Pacific & Africa. Of late, in underdeveloped countries like South Africa where industrials investments are in peak in order to strengthen the economy as well as the infrastructure. Epidemic livestock disease which is unpredictable and unavoidable is a major constrain that slow down the sales of the machinery.

Manufacturers use high end foraying machines to manufacture good quality feed to differentiate their products. Some of the key players that leading the industries are AGCO Corporation, Alois Pöttinger Maschinenfabrik Ges.m.b.H, Buhler Industries, Inc., CLAAS KGaA mbH, CNH Industrial N.V., Deere & Company (John Deere), Kubota Corp., Kverneland Group, Kuhn Group and Lely Group, among others. They are mainly targeting the Asia-pacific region and the Africa where industrializations and lot of development on infrastructure going on. Innovation and marketing the products are some of the key strategy firms are adopting to expand their business.

In this report we offer
- Market analysis for the Global Agricultural Haying and Forage Machinery Market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Global Agricultural Haying and Forage Machinery Market on both global and regional scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Global Agricultural Haying and Forage Machinery Market- By Type, Application and Geography-Market Shares, Forecasts And Trends (2015 — 2020)

1.1 Research Methodology

1.2 Definition of the Market

1.3 Assumptions



3.1 Introduction

3.2 Drivers

3.2.1 Increased consumption of Silage and Haylage by Livestock industry

3.2.2 Increased consumption of meat and dairy products

3.2.3 Labour shortage in developed regions

3.3 Constraints

3.3.1 High machinery cost

3.3.2 Lack of adapatbility/cultural practice

3.4 Opportunities

3.4.1 Technological innovation

3.4.2 Precision farming

3.5 Porter's Five Forces Analysis

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Buyers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition


4.1 By Product and phaseType

4.1.1 Pull type Forage Harveter

4.1.2 Forage Blower

4.2 By Application types

4.2.1 Mowers

4.2.2 Conditioners

4.2.3 Tedders or inverters

4.2.4 Hay rakes

4.3 By Geography

4.3.1 North America U.S. Canada Mexico Others

4.3.2 Europe Germany U.K. France Spain Italy Others

4.3.3 Asia-Pacific China Japan India Australia Others

4.3.4 South America Brazil Argentina Other

4.3.5 Africa South Africa Others

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies in the past five years

5.5 Market Share Analysis

6. Company Profiles

6.1 AGCO

6.2 Alois Pöttinger


6.4 CNH Industrial

6.5 Deere and Company

6.6 Kubota

6.7 Buhler Industries

6.8 Foton Lovol

6.9 IHI

6.10 Krone

6.11 KUHN Group

6.12 Kverneland Group

6.13 Lely

6.14 Vermeer

7. Appendix

7.1 Sources

7.2 Disclaimer

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