A strategic assessment of Nestle, one of the world’s leading dairy companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global dairy market.

Contains 63 pages and 11 tables

Table Of Contents

Table of Contents

I. Business Organization . . . . . . . 2
II. Senior Management . . . . . . . . 13
III. Facilities and Employees . . . . 15
IV. Product Portfolio and Recent Launches . . 18
V. Marketing Tactics 36
VI. Sales and Profit Growth . . . . . 39
VII. Research and Development . . 51
VIII. Collaborative Arrangements . 55
IX. Strategic Direction . . . . . . . . 61

List of Tables

Table 1: Nestle Sales by Business Area
Table 2: Nestle Sales and Operating Profit Growth
Table 3: Nestle Sales by Geographic Region/Country
Table 4: Nestle Food and Beverage Sales by Product Group
Table 5: Nestle Food and Beverage Operating Profit and Margins by Product Group
Table 6: Nestle Powdered and Liquid Beverage Sales by Product Line
Table 7: Nestle Milk and Ice Cream Sales by Product Line
Table 8: Nestle Prepared Dishes and Cooking Aids Sales by Product Line
Table 9: Nestle Confectionery Sales by Product Line
Table 10: Nestle Food and Beverage Sales Growth by Product Line
Table 11: Nestle Food and Beverage Sales Growth by Geographic Region and Product Group

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