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LAYERS in Marketing Analytics Market (2015)

  • July 2016
  • -
  • ResearchFox Consulting
  • -
  • 57 pages

"ResearchFox LAYERS" offers a pictorial summary and comprehensive analyses of the market trends and vendors within. Understanding our research methodologies will help you use these reports to evaluate markets, select the right vendors and manage relationships with them.

Key Takeaways
ResearchFox LAYERS are based on an in-depth analysis, backed by extremely structured methodologies that have stood the test of time
Informed explanation of "ResearchFox LAYERS" is decisive. Only then will you get the most from ResearchFox's analysis in light of your unique business and technology needs

Read this document to study how "ResearchFox LAYERS" can help you evaluate markets and their technology and service providers, and thereby advance your assessment and investment decisions.

Study this document in conjunction with "ResearchFox LAYERS" to give context to the analysis.

Refer "ResearchFox LAYERS" to short list possible vendors/suppliers in a particular market, but don't be decisive on the basis of this alone. Consider scheduling an analyst session with the ResearchFox's analyst who authored the "ResearchFox LAYERS" to gain more facts and insights.

Refer "ResearchFox LAYERS" to understand the market metrics, competitive structure and to review its key vendors.

Market Identification and Selection
ResearchFox identifies and selects a market for rigorous analysis based on the impact of upcoming trends and users' necessity to comprehend varying market dynamics. ResearchFox analysts' insights help clients with planning, investment decision making and the ongoing support from vendor relationships.

Vendor Selection
"ResearchFox LAYERS" - the intention is not to provide analysis of every vendor, but to give a focused analysis on selected vendors.

Inclusion criteria cover several parameters depending upon the nature of the market

Market share
Number of clients
Types of products or services
Target market and other defining characteristics
Each member needs to receive 5-30 surveys (depending upon the maturity of the market) from their customers and channel partners.
Each had to deliver minimum required capabilities in the respective technology.

Research Methodology
Research activities include, but are not limited to

ResearchFox Analyst team sends a detailed questionnaire to the vendor for assessment*
ResearchFox Analyst team conducts a comprehensive analysis of vendor rating, which later gets validated with in-depth vendor briefings, interviews of reference customers and partners identified by the vendors, and further interaction with industry/subject matter experts
Necessary changes get accommodated depending upon the feedbacks from various sources, however, it is ResearchFox, which gives the final vendor ratings as per its analysis.
* Sufficient time is allocated for the vendor to provide responses to the questionnaire

Table Of Contents

LAYERS in Marketing Analytics Market (2015)
1. Introduction
1.1. Synopsis
2. Layer Analysis
2.1. Assessment Criteria
2.2. Layers
3. ResearchFox LAYERS
3.1. Assessment of Vendors
4. Company Profiling
4.1 Actuate(Acquired by Opentext)
4.2 Adobe
4.3 Alight Analytics
4.4 Alteryx
4.5 Birst
4.6 GoodData
4.7 IBM
4.8 Lattice Engines
4.9 Marketing Analytics, Inc.(acquired by Nielsen)
4.10 Marketing Evolution
4.11 Microsoft
4.12 Mu Sigma
4.13 Oracle 
4.14 Pega Systems
4.15 SAP
4.16 SAS
4.17 Sprinklr
4.18 Tableau
4.19 Teradata
4.20 wordstream

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