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  5. > China Forage Seed Market - By Product Type, Application and Geography - Market Shares, Forecasts And Trends (2015 — 2020)

The China forage seed market has estimated to be XX billion US$ in 2014 and expected to reach XX billion US$ by 2020 at a high CAGR of 10% during the forecasted period 2015-2020. Forage seeds are used by the farmers to grow forage crops such as Alfalfa, Clover, sorghum, Berseem which are utilized by the grazing livestock as a feed. Forage plants are first breed by the forage breeder to obtain forage seeds which is then supplied to the seed grower and conditioner for further processing and conditioning to get the purified seed with high potential. China has the established forage seed production programs but the production does not meet the domestic demand of forage seed making the country to depend on import. China leads import of US alfalfa hay with the total import of US$234 million in the year 2014. China is the largest importer of forage seed in APAC with the total import of 33 380 tons of forage seed in the year 2011 while the export accounts for only 2162 tons showing a decreasing trend from the previous year. The tremendous increase in demand for dairy and meat products, increase in high capita income and vast increase in population has highly influenced the demand of forage seed in the market.

Forage seeds are used by the dairy farmers and forage farmers for the high yield of crops. Increased in demand for animal products in the region has dominate the utilization of forage seed for the livestock farmers. These seeds are produced particular to the species and variety of crops to be grown and are climatic dependent. Most of the forage seed market in the region are medium and small scale industries. The climatic condition is best suitable for the alfalfa seed production but due to the limited domestic production about 90% of the seed are imported in China. Despite of various varieties available in the region the market is still an initial and emerging market.

The major drivers for the market are steady increase in population, emerging per capita income, increased demand for dairy and animal products, increased in breed cattle demand for feed, government support and the shrinkage of land for the grazing animals. Unpredictability of seed cycle, Soil condition, regulatory barrier for non GMO seeds, periodic drought characteristic of the region and the time incentive returns being the restraint for the market. Although the quality potential of the forage seed is quite high and so the cost is more which creates an unwillingness for the farmers to buy the high cost seed for the feed.

Forage market are distributed in different segment on the crop type, product type and animal type. The market segmented on the type of crop production for the miller such as cereal crops, legumes or grasses for grazing animals. Forage product type is further sub segmented into the storage purpose forage and fresh forage. Forage are grown for conservation to preserve them for the time when it is unavailable in the market. It is stored as hay through drying process and as silage through fermentation process. The market segmentation through cattle type includes cross breed cattle, indigenous cattle and buffalos.

Increased government support and subsidies has created new opportunities for the market. The utilization of climatic benefit for more extensive production and satisfying the domestic forage seed needs are major challenge for the market growth. The key players in the market are Alied Seed, DLF International seeds, Dynamic Seeds Ltd., Brett Young, Golden Acre Seeds, Moore Seed Processors, Pickseed Canada Ltd., Foster feed and seed, among others. The major players are involved in the investment in R&D for innovative product, partnerships and market strategy for the pricing of product to sustain in the competitive market.

Key Deliverables

Market analysis for the China Forage seed Market, with region specific assessments and competition analysis on global and regional scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market shares
Identification and analysis of the macro and micro factors that affect the global Forage seed market on both global and regional scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

China Forage Seed Market - By Product Type, Application and Geography - Market Shares, Forecasts And Trends (2015 — 2020)
1. Introduction

1.1 Key Deliverables of the study

1.2 Study Assumptions

1.3 Market Definitions

2. Research Approach and Methodology

2.1 Introduction

2.2 Research Design

2.3 Study timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Key findings of the study

4. Market Overview

4.1 Introduction

4.1.1 Global Forage seed market

4.1.2 Methods used for forage seed production

4.2 Market Dynamics

4.3 Drivers

4.3.1 Increased demand of dairy products

4.3.2 Increased demand for animal product

4.3.3 Climatic condition suitable for alfalfa production

4.3.4 Shrinkage of open land for grazing animal

4.3.5 Abrupt increase in population

4.3.6 Increased specialized feed requirement due to introduction of high yielding cattle

4.4 Restraints

4.4.1 Regulatory barriers towards non GMO seeds

4.4.2 Unpredictability of seed cycle

4.4.3 Time incentive returns

4.4.4 Requires large investment

4.4.5 Unwillingness of farmer to pay for high quality forage seeds

4.5 Opportunities

4.5.1 Increase in production of cross breed livestock

4.6 Porter's Five Forces Analysis

4.6.1 Bargaining Power of Suppliers

4.6.2 Bargaining Power of Buyers

4.6.3 Threat of New Entrants

4.6.4 Threat of Substitute Products and Services

4.6.5 Degree of Competition

5. Market Segmentation

5.1 Crop type

5.1.1 Cereals

5.1.2 Legumes

5.1.3 Grasses

5.2 Product type

5.2.1 Stored Forage

5.2.1.1 Silage

5.2.1.2 Hay

5.2.2 Fresh Forage

5.3 Cattle Type

5.3.1 Cross Breed

5.3.2 Indigenous

5.3.3 Buffalos

5.4 Competitive Landscape

5.4.1 Mergers and Acquisitions

5.4.2 Joint Ventures

5.4.3 New Product Launches

5.4.4 Most active companies in the past five years

5.4.5 Market Share Analysis

5.5 Company Profiles

5.5.1 Dynamic seeds Ltd.

5.5.2 Brett Young

5.5.3 Golden Acre seeds

5.5.4 Moore seed Processors

5.5.5 Pickseed Canada Ltd.

5.5.6 Foster's Seed and Feed

5.5.7 Alied Seed

5.5.8 Northstar Seed Ltd.

5.5.9 Hancock Farm and Seed Co.,

5.5.10 Advanta Seed International

5.5.11 Dairyland Seeds

5.5.12 DLF International Seeds

5.5.13 Barenburg Seeds, USA

5.5.14 Blue River Hybrids Organic Seeds

5.5.15 Ampac Seed Company

5.5.16 Brett Young seed Company

5.6 Appendix

5.6.1 Disclaimer

5.6.2 Sources

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