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  5. > Italy Forage Seed Market - By Product Type, Application and Geography - Market Shares, Forecasts And Trends (2015 — 2020)

The Italy forage seed market has estimated to be XX billion US$ in 2014 and expected to reach XX billion US$ by 2020 at a CAGR of XX% during the forecasted period 2015-2020. Italy is the largest market for alfalfa seed production in Europe followed by Spain and France. In terms of area production around 34% of Alfalfa surfaces are in Italy of the Europe. Italy is the leader in the Egyptian clover seed production. Forage seeds are used by livestock farmer to grow forage crops for the feed purpose of animals. The market of the forage seeds are mainly import dependent in Italy. The Italy total import from US of forage seeds was valued to be US$ 15.7 million in the year 2014. Seed legumes such as ryegrass, sand grass, tall fescue seeds consists of major import in the region. Increased demand of organic animal products has raised the demand for forage feed in the market.

Forage seeds are utilized by the forage farmer, dairy farmer and miller for the high yield of their crops in the farm. Grass forage seeds are high in demand due to the increase in livestock feed demand in the country. Livestock farmers contributes to major share in the forage seed usage required as a feed for the grazing animals.

The tremendous growth in consumption of animal products has increased the demand for the livestock feed which directly strengthen the forage seed market. The major drivers for the market are, increased demand for organic food and feed products, high consumer demand for livestock products, increased in high yielding cattle or breed cattle demand for feed, growth in population and the shrinkage of land for the grazing animals. However the European seed association law which regulates the forage seed market is always been a restrain for the market. The high investment for the forage seed production has affecting the market growth. Unpredictability of seed cycle, Soil condition, Climatic change, and the time incentive returns being the restraint for the market. Although the quality potential of the forage seed is quite high and so the cost is more which creates an unwillingness for the farmers to buy the high cost seed for the feed.

Market is segmented on the basis of crop type, product type and animal type. The market segmentation on the type of crop production are divided into cereal crops, legumes or grasses for grazing animals. Forage product type is further sub segmented into the storage purpose forage and fresh forage. Forage are grown for conservation to preserve them for the time when it is unavailable in the market. It is stored as hay through drying process and as silage through fermentation process. The market segmentation through cattle type includes cross breed cattle, indigenous cattle and buffalos. The poultry livestock utilizes high quality forage seeds and covers the major market share followed by cattle and pork.

Increased demand of high potential and organically produced seeds are creating new opportunity for the market. The high investment in the production of forage seed and less agriculture area availability is still a big challenge for the market growth. The key players in the market are Alied Seed, Dynamic Seeds Ltd., Brett Young, Golden Acre Seeds, Moore Seed Processors, Pickseed Canada Ltd., Foster feed and seed, among others. The major competitors prefers investment in new product development with more nutritional potential, product with higher insect resisting capabilities to minimize the crop losses and marketing strategy for maintaining their market position.

Key Deliverables

Market analysis for the Italy Forage seed Market, with region specific assessments and competition analysis on global and regional scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market shares
Identification and analysis of the macro and micro factors that affect the global Forage seed market on both global and regional scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

Italy Forage Seed Market - By Product Type, Application and Geography - Market Shares, Forecasts And Trends (2015 — 2020)
1. Introduction

1.1 Key Deliverables of the study

1.2 Study Assumptions

1.3 Market Definitions

2. Research Approach and Methodology

2.1 Introduction

2.2 Research Design

2.3 Study timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Key findings of the study

4. Market Overview

4.1 Introduction

4.1.1 Global Forage seed market

4.1.2 Methods used for forage seed production

4.2 Market Dynamics

4.3 Drivers

4.3.1 Increased demand of dairy products

4.3.2 Increased demand for animal product

4.3.3 Increased demand for organic food and feed

4.3.4 Sufficient subsidies for Organic farming

4.3.5 Shrinkage of open land for grazing animal

4.3.6 Abrupt increase in population

4.3.7 Increased specialized feed requirement due to introduction of high yielding cattle

4.4 Restraints

4.4.1 Unpredictability of seed cycle

4.4.2 Climatic condition

4.4.3 Time incentive returns

4.4.4 Requires large investment

4.4.5 Unwillingness of farmer to pay for high quality forage seeds

4.5 Opportunities

4.5.1 Increase in production of cross breed livestock

4.5.2 Increase in demand of weed free forage seed

4.6 Porter's Five Forces Analysis

4.6.1 Bargaining Power of Suppliers

4.6.2 Bargaining Power of Buyers

4.6.3 Threat of New Entrants

4.6.4 Threat of Substitute Products and Services

4.6.5 Degree of Competition

5. Market Segmentation

5.1 Crop type

5.1.1 Cereals

5.1.2 Legumes

5.1.3 Grasses

5.2 Product type

5.2.1 Stored Forage Silage Hay

5.2.2 Fresh Forage

5.3 Cattle Type

5.3.1 Cross Breed

5.3.2 Indigenous

5.3.3 Buffalos

5.4 Competitive Landscape

5.4.1 Mergers and Acquisitions

5.4.2 Joint Ventures

5.4.3 New Product Launches

5.4.4 Most active companies in the past five years

5.4.5 Market Share Analysis

5.5 Company Profiles

5.5.1 Dynamic seeds Ltd.

5.5.2 Brett Young

5.5.3 Golden Acre seeds

5.5.4 Moore seed Processors

5.5.5 Pickseed Canada Ltd.

5.5.6 Foster's Seed and Feed

5.5.7 Alied Seed

5.5.8 Northstar Seed Ltd.

5.5.9 Hancock Farm and Seed Co.,

5.5.10 Advanta Seed International

5.5.11 Dairyland Seeds

5.5.12 DLF International Seeds

5.5.13 Barenburg Seeds, USA

5.5.14 Blue River Hybrids Organic Seeds

5.5.15 Ampac Seed Company

5.5.16 Brett Young seed Company

5.6 Appendix

5.6.1 Disclaimer

5.6.2 Sources

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