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This report is aimed as a strategic tool for both buyers and suppliers to assess and compare the advantages and challenges of sourcing and manufacturing apparel garments in the Southeast Asian countries of Cambodia, Vietnam and Myanmar.


Cambodia’s garment industry has a huge impact on its population and makes up 80% of its exports. This is one of the most important sectors for the country as it's still viewed as a low cost destination in Southeast Asia. Will it be able to retain its advantage with the rising competition from its neighbouring countries?


Vietnam is one of the top exporters of apparel globally and has currently become more interesting since signing the TPP agreement with the US and after having concluded trade negotiations with the EU on the free trade agreement EVFTA (EU-Vietnam Free Trade Agreement). How will this impact trade patterns and exports?


With increasing investments and strategic trade agreements, Myanmar has only recently opened to international trade and has attracted the attention of several international brands as well as governments. What makes Myanmar so attractive and how will Myanmar impact trade patterns in the next five years?


These are some of the key questions discussed in this strategic sourcing review.


The report is categorised into four key parts:


Part 1: Background research into the three countries. Introducing the value chain approach that our author has taken in developing the report's 15-point sourcing criteria. We have ranked each country using the consistent set of criteria and in addition to just-style’s research on the three countries, a sample of senior executives from a cross-section of the fashion industry were asked for their sourcing perceptions on each of the countries.


Part 2: An overview of each country and comparison of their competitiveness based on buyer preferences and perceptions across the 15-point sourcing criteria. Key points to look out for in the next five years.


Part 3: Analysis of the countries from buyer and supplier perspectives, based on costs and comparisons at the manufacturing and investor level.


Part 4: Current and future sourcing scenarios based on vendor categorisation.


The 15 sourcing criteria this report measures:
1. Ability to provide FOB
2. Price
3. Tariffs advantages
4. Compliance and sustainability
5. Production quality
6. Efficiency
7. Lead time
8. Reliability
9. Ability to create basic products
10. Financial stability
11. Vertical integration
12. Political stability
13. Order flexibility
14. Innovation
15. Ability to create value-added products

Table Of Contents

Southeast Asia strategic sourcing review - a focus on Cambodia, Vietnam and Myanmar

Methodology and objectives of this report
Adopting a value chain approach
The 15-point sourcing criteria
Vendor categorisation model adapted for the garment sector


Part 1:The value chain approach to sourcing criteria
Sourcing today: where, what and with whom to produce?
China and Bangladesh still dominant
Why have we focused on Cambodia, Vietnam and Myanmar?
Adopting a value chain approach
A. Sourcing (access to raw materials)
B. Manufacturing
C. Market access
D. Business environment
Competitiveness and sourcing criteria


Part 2: Profiling Cambodia
Background
Scoring Cambodia on the 15-point criteria
Industry snapshot
Key points to look out for in the next five years


Part 2: Profiling Vietnam
Background
Scoring Vietnam on the 15-point criteria
Key points to look out for in the next five years


Part 2: Profiling Myanmar
Background
Scoring Myanmar on the 15-point criteria
Industry snapshot
Key points to look out for in the next five years


Part 3: Comparing Cambodia, Vietnam and Myanmar
From a buyer's perspective: as sourcing destinations
1. Ability to provide FOB
2. Price
3. Tariffs advantage (preferential agreements)
4. Compliance / sustainability
5. Production quality
6. Efficiency
7. Lead time
8. Reliability
9. Ability to create basic products
10. Financial stability
11. Vertical integration / ability to source raw materials
12. Political stability
13. Flexibility of order quantity
14. Innovation and ability to develop products with buyers
15. Ability to create value added products
From a supplier's perspective: as manufacturing destinations


Part 4: Sourcing in these countries over the next five years
Trade agreements and their impact
Technology, online and new channels
Compliance and standards
Garment production, now a service industry
Vendor categorisation for Cambodia, Vietnam and Myanmar
Current scenario
Five years ahead
Conclusions


List of figures
Figure 1: Top 15 garment exporters in 2014 (% share of global trade value)
Figure 2: Top 15 garment exporters in 2014 (% world trade value and 2014 growth)
Figure 3: Illustrating the value chain
Figure 4: The '15-point sourcing criteria'
Figure 5: Cambodia's textile and garment exports, 2013-2014 (US$m)
Figure 6: Cambodia as a sourcing destination using the 15-point sourcing criteria
Figure 7: Key statistics of Cambodia and its garment industry, 2014
Figure 8: Vietnam's textiles and garment exports, 2013-2014 (US$m)
Figure 9: Vietnam as a sourcing destination using the 15-point sourcing criteria
Figure 10: Key statistics of Vietnam and its garment industry, 2014
Figure 11: Myanmar's textiles and garment exports, 2013-2014 (US$m)
Figure 12: Myanmar as a sourcing destination using the 15-point sourcing criteria
Figure 13: Key statistics of Myanmar and its garment industry, 2014
Figure 14: Comparing Cambodia, Vietnam and Myanmar on the 15-point sourcing criteria
Figure 15: Comparing Cambodia, Vietnam and Myanmar on key investment criteria
Figure 16: Vendor categorisation model - adapted for garment supplier countries
Figure 17: Today's country classification based on 15-point sourcing criteria
Figure 18: 2020 country classification based on 15-point sourcing criteria - scenario 1
Figure 19: 2020 country classification based on 15-point sourcing criteria - scenario 2
Figure 20: Comparing the size, costs and skills of the Southeast Asian sourcing countries

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