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Emerging Drinks Industry Trends

  • January 2016
  • -
  • Just-Drinks/IWSR
  • -
  • 30 pages

The global recession has fundamentally changed how consumers make purchasing decisions. Drinks brands across all categories will need to work even harder to satisfy the wants of demanding and increasingly fickle consumers who are more willing to taste, and switch between, a wider variety of products across different price points.

Written by Richard Siddle, the award-winning ex-editor of Harpers Wine & Spirit who has written for Checkout, SuperMarketing and Independent Retail News, this report examines emerging trends in each of the major drinks categories:

• Beers
• Spirits
• Wine
• Soft Drinks/Bottled Water.

Extract: “Consumer demand for products with provenance, tradition and a story they can relate to
will be the number one influencing factor across all drinks categories. Drinks brands are going to have to work much harder to genuinely engage with a more demanding and increasingly fickle consumer. Competition within each drinks category will become more acute as a better-educated
consumer is increasingly willing to try a wider variety of products across different price points.”

In today’s marketplace, provenance, tradition and a relatable story will be the key factors influencing consumer purchasing decisions. This brand new report from just-drinks identifies and explains these and other important trends that are set to change the relationship between manufacturers and consumers, and includes some short case studies from around the world that best illustrate the trends identified.

The report also features exclusive extracts of conversations with leaders from Carlsberg, Diageo, Coca-Cola GB and Ireland, Bibendum, McWilliam’s Wines, Dedicated Wines, Origin Wine, Brooklyn Brewery, Truman’s Brewery, Intangible Business, 4 S.O.M.E, Funkin, Copestick Murray, Hatch Mansfield, and the British Soft Drinks Association, as well as additional insight from market watchers Euromonitor, Canadean, NPD Group, Mintel, and Cellar Trends.

Learn more about the trends that will affect tomorrow - buy this report today.

Table Of Contents

Emerging Drinks Industry Trends

Executive Summary

Key Future Consumer Trends
The post-recession consumer
Treat seeking consumer - rise of premiumisation
Peer-to-peer recommendations
Health and wellness
Sustainability, environmental and social issues
Technology is disrupting consumer behaviour
Consumers to become personal data banks
New ways of buying and selling
Be present on social media or you don't exist

Future Trends
Key Category Drivers
Craft is here to stay
Craft brewers: acquisition targets
Big brewers at a crossroads
Re-positioning of big power brands
Re-balancing of product portfolios
Insight driven strategies will be key

Future Trends
Key Category Drivers
New areas for premiumisation
Relevance and provenance
Limited editions and collectors driving innovation
Premium brands to sell direct online
Sweeter, spicier, flavoured styles
Craft vs premiumisation
Maturing cocktail sector
Most popular cocktail spirits
Lower-proof spirits and blurring with adult soft drinks
Healthier and more off-beat ingredients
Homemade infused spirits and bitters
Case study: Seedlip, first non-alcoholic spirit
The perfect serve
Wider variety of specialist spirits
Whisky in high demand
Growth opportunities in whisky
Gin to enjoy second wave of success
Rum grows as education increases
Case study: Sweetdram, the rise of the viral distiller

Future Trends
Key Category Drivers
Capturing engaged wine consumers will be key
A polarised wine category
Supermarkets to put pressure on wine supply chain
Lifestyle wine brands
Pinot Grigio to trigger new “safe” wine category
Flavoured wine
Sparkling wine to remain hero wine category
Champagne bubbling back
More theatre, samplings, flights

Soft Drinks
Future Trends
Key Category Drivers
The sugar tax
Growth of diet varieties
Water shows the way forward
Coconut waters to rise
Falling alcohol consumption
Targeting the grey market
Brands seen as more of a treat than own label
Other health concerns
Case study: 4 S.O.M.E - seed based smoothie

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