1. Market Research
  2. > Beverage
  3. > Alcoholic Drink Market Trends
  4. > Emerging Drinks Industry Trends

Emerging Drinks Industry Trends

  • January 2016
  • -
  • Just-Drinks/IWSR
  • -
  • 30 pages

The global recession has fundamentally changed how consumers make purchasing decisions. Drinks brands across all categories will need to work even harder to satisfy the wants of demanding and increasingly fickle consumers who are more willing to taste, and switch between, a wider variety of products across different price points.


Written by Richard Siddle, the award-winning ex-editor of Harpers Wine & Spirit who has written for Checkout, SuperMarketing and Independent Retail News, this report examines emerging trends in each of the major drinks categories:


• Beers
• Spirits
• Wine
• Soft Drinks/Bottled Water.


Extract: “Consumer demand for products with provenance, tradition and a story they can relate to
will be the number one influencing factor across all drinks categories. Drinks brands are going to have to work much harder to genuinely engage with a more demanding and increasingly fickle consumer. Competition within each drinks category will become more acute as a better-educated
consumer is increasingly willing to try a wider variety of products across different price points.”


In today’s marketplace, provenance, tradition and a relatable story will be the key factors influencing consumer purchasing decisions. This brand new report from just-drinks identifies and explains these and other important trends that are set to change the relationship between manufacturers and consumers, and includes some short case studies from around the world that best illustrate the trends identified.


The report also features exclusive extracts of conversations with leaders from Carlsberg, Diageo, Coca-Cola GB and Ireland, Bibendum, McWilliam’s Wines, Dedicated Wines, Origin Wine, Brooklyn Brewery, Truman’s Brewery, Intangible Business, 4 S.O.M.E, Funkin, Copestick Murray, Hatch Mansfield, and the British Soft Drinks Association, as well as additional insight from market watchers Euromonitor, Canadean, NPD Group, Mintel, and Cellar Trends.


Learn more about the trends that will affect tomorrow - buy this report today.

Table Of Contents

Emerging Drinks Industry Trends

Executive Summary


Key Future Consumer Trends
The post-recession consumer
Treat seeking consumer - rise of premiumisation
Peer-to-peer recommendations
Health and wellness
Sustainability, environmental and social issues
Technology is disrupting consumer behaviour
Consumers to become personal data banks
New ways of buying and selling
Be present on social media or you don't exist


Beers
Future Trends
Key Category Drivers
Craft is here to stay
Craft brewers: acquisition targets
Big brewers at a crossroads
Re-positioning of big power brands
Re-balancing of product portfolios
Insight driven strategies will be key


Spirits
Future Trends
Key Category Drivers
Premiumisation
New areas for premiumisation
Relevance and provenance
Limited editions and collectors driving innovation
Premium brands to sell direct online
Sweeter, spicier, flavoured styles
Craft vs premiumisation
Maturing cocktail sector
Most popular cocktail spirits
Lower-proof spirits and blurring with adult soft drinks
Healthier and more off-beat ingredients
Homemade infused spirits and bitters
Case study: Seedlip, first non-alcoholic spirit
The perfect serve
Wider variety of specialist spirits
Whisky in high demand
Growth opportunities in whisky
Gin to enjoy second wave of success
Rum grows as education increases
Case study: Sweetdram, the rise of the viral distiller


Wine
Future Trends
Key Category Drivers
Capturing engaged wine consumers will be key
A polarised wine category
Supermarkets to put pressure on wine supply chain
Lifestyle wine brands
Pinot Grigio to trigger new “safe” wine category
Flavoured wine
Sparkling wine to remain hero wine category
Champagne bubbling back
More theatre, samplings, flights


Soft Drinks
Future Trends
Key Category Drivers
The sugar tax
Growth of diet varieties
Water shows the way forward
Coconut waters to rise
Falling alcohol consumption
Targeting the grey market
Brands seen as more of a treat than own label
Other health concerns
Case study: 4 S.O.M.E - seed based smoothie

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Wine Label AWAreness™ Report 2016

Global Wine Label AWAreness™ Report 2016

  • $ 5250
  • Industry report
  • August 2016
  • by Alexander Watson Associates (AWA)

In 2002, AWA published the first study of the global wine label market, identifying volumes and trends in product decoration technologies for wines. AWA Global Wine Label AWAreness™ Report 2016 is the ...

Sparkling Wine: Global Market Intelligence (2011-2020)

Sparkling Wine: Global Market Intelligence (2011-2020)

  • $ 4675
  • Industry report
  • November 2016
  • by Sprout Intelligence

REPORT OBJECTIVES The report “Sparkling Wine: Global Market Intelligence (2011-2020)” provides market intelligence on the different market segments, based on type, distribution channel, and geography. ...

Global Wine Market - Growth, Trends and Forecasts (2016 - 2021)

Global Wine Market - Growth, Trends and Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • October 2016
  • by Mordor Intelligence LLP

Market Insights The global wine market is currently valued at USD 304 billon and is expected to reach at USD   370 billion by 2021, at a 3.4% CAGR.   The wine market is huge, largely dominated by the ...


Download Unlimited Documents from Trusted Public Sources

Fruit Industry in South Africa - Forecast

  • November 2016
    28 pages
  • Fruit  

    Wine  

    Spice  

  • South Africa  

View report >

Wine Trade in Australia

  • November 2016
    2 pages
  • Wine  

  • Australia  

    China  

    South Korea  

View report >

Beer Markets in the US

  • November 2016
    13 pages
  • Beer  

  • United States  

    United Kingdom  

View report >

Beer Industry

12 days ago

Related Market Segments :

Wine
Beverage

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.