1. Market Research
  2. > Software
  3. > Business Software Market Trends
  4. > Global Customer Analytics Landscape 

Global Customer Analytics Landscape 

  • February 2016
  • -
  • Frost & Sullivan
  • -
  • 47 pages

Global Customer Analytics Landscape : What Gets Measured, Gets Analyzed; What Gets Analyzed, Gets Acted Upon

In today’s fast changing environment, an organization’s competitive advantage lies in its ability to readily leverage both its internal and external data to produce value for its customer. The primary objective of most organizations is to be profitable and sustainable, and the key to achieving this is the maximizing and enhancing of its customer lifetime value via customer analytics. This deliverable explores the various dimensions of customer analytics and analyzes how it is used to maximize customer experience and with it, customer lifetime value. It also studies the customer experience analytics landscape, including the trends and drivers impacting the market, and the ecosystem of solution providers supplying various customer analytics solutions to the market.

Key Findings

The extent of business growth is determined by the ability to which an organization can unlock the value of its data, collate insights, and gain a competitive edge

With the growing customer data from various touchpoints, the report emphasizes on the need and dimensions of customer analytics and elaborates on the key areas of consumer lifecycle that are impacted by it.

The report analyzes the market and trends in customer experience management that are emerging as a result of the need to extract insights from the data. It also indicates the key market drivers and restraints to the growth of customer analytics.

It also addresses the capabilities of various customer analytics providers and highlights the importance of customer experience management (CEM) through use cases.

The report concludes with the identification of the potential areas of growth and adoption of customer analytics.

Executive Summary—CEO’s Perspective

Customer understanding will be the key to ensuring effective implementation of all strategies.

There is a need to create a customercentric business culture for expanding the scope of customer experience.

Integration of information from various touchpoints is increasingly becoming more important.

There is a need to build capabilities to understand the highly empowered and connected customers.

Customer analytics will enhance customer targeting, segmentation, and experience management.

Table Of Contents

Global Customer Analytics Landscape 
1 EXECUTIVE SUMMARY

Executive Summary
1 Key Findings
2 Executive Summary—CEO's Perspective

2 OVERVIEW

Overview
1 Customer Analytics Definition
2 Dimensions of Customer Analytics
3 Customer Lifecycle
4 Need to Maximize Customer Lifecycle Value

3 CUSTOMER EXPERIENCE MANAGEMENT (CEM) LANDSCAPE

Customer Experience Management (CEM) Landscape
1 Market Analysis
2 Trend Analysis
3 Market Dynamics—Drivers
4 Drivers Explained
5 Market Dynamics—Restraints
6 Restraints Explained
7 Vendors and Solutions
8 Vendors and Solutions
9 Customer Analytics Framework
10 Ecosystem—Customer Analytics Providers
11 Integrated CEM Vendors
12 Major Customer Analytics Providers—Salesforcecom
13 Major Customer Analytics Providers—SAP
14 Major Customer Analytics Providers—Oracle
15 Major Customer Analytics Providers—Microsoft
16 Niche Vendors—Text Analytics
17 Niche Vendors—Speech Analytics
18 Niche Vendors—Social Media Analytics
19 Niche Vendors—Web Analytics

4 USE CASES

Use Cases
1 Use Cases—Text Analytics
2 Use Cases—Speech Analytics
3 Use Cases—Social Media Analytics
4 Use Cases—Web Analytics

5 TAKEAWAYS

Takeaways
1 Conclusion
2 The Last Word—4 Big Predictions
3 Legal Disclaimer

6 THE FROST and SULLIVAN STORY

The Frost and Sullivan Story
1 The Frost and Sullivan Story
2 Value Proposition—Future of Your Company and Career
3 Global Perspective
4 Industry Convergence
5 360º Research Perspective
6 Implementation Excellence
7 Our Blue Ocean Strategy

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Worldwide Business Analytics Technology and Services Forecast, 2016-2020

Worldwide Business Analytics Technology and Services Forecast, 2016-2020

  • $ 7480
  • Industry report
  • December 2016
  • by IDC

This IDC study provides a forecast for the worldwide business analytics technology and services market for 2016-2020."Disruption and consolidation notwithstanding, the business analytics technology and ...

Enterprise Manufacturing Intelligence Market by Deployment Type, Offering, End-User Industry, and Geography - Global Forecast to 2022

Enterprise Manufacturing Intelligence Market by Deployment Type, Offering, End-User Industry, and Geography - Global Forecast to 2022

  • $ 5650
  • Industry report
  • November 2016
  • by MarketsandMarkets

“Enterprise manufacturing intelligence (EMI) market to exhibit significant growth potential between 2016 and 2022” The enterprise manufacturing intelligence market is expected to grow at a CAGR of ...

Prescriptive Analytics Market by Component, Data Type, Application, Business Function, Deployment Model, Vertical, and Region - Global Forecast to 2021

Prescriptive Analytics Market by Component, Data Type, Application, Business Function, Deployment Model, Vertical, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • January 2017
  • by MarketsandMarkets

Emergence of advanced technologies such as big data and IoT is one of the drivers for the growth of the prescriptive analytics market The prescriptive analytics market size is estimated to grow from USD ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.