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Business Models for Diversification into Healthcare 

  • February 2016
  • -
  • Frost & Sullivan
  • -
  • 71 pages

Business Models for Diversification into Healthcare : Focus of Business Models Expanding from Chemicals and Materials to Healthcare

Successful healthcare business models have evolved to increasingly focus on building customer excellence—both product and processes are important for a company’s business model to be successful. While a product provides the base, the process becomes very important for the good execution of the product and also to provide value to customers for repeat business. The objective of the research service is to identify business models which have been used by leading companies globally to successfully enter healthcare. The companies that have had chemicals, materials, and related industries as their core business have been analysed in this study.

Key Findings

Successful healthcare business models have evolved to increasingly focus on building customer excellence—both product and process are important for companies’ business models to be successful. While a product provides the base, the process is also very important for good execution of the product and to provide value to customers for repeat business.

- Healthcare markets are more stable and tend to compensate for business cycle fluctuations; hence, they provide companies opportunities for diversification.

- Healthcare markets are more resilient and a number of companies have experienced growth (both top and bottom line) during recession.

- Diversification into healthcare is an important strategic move for companies to ensure business sustainability—all diversified companies have expanded into healthcare, as their core markets were getting saturated or commoditised.

- Investing in healthcare is further justified, as it can enhance lives of people. It also allows the companies to move up the value chain and use their core strengths to develop in an adjacent industry.

The role of a brand in healthcare diversification is another very important aspect. Brand strategy plays a critical role in determining the success and future direction of a company’s diversified healthcare business.

Table Of Contents

Business Models for Diversification into Healthcare 
1 BUSINESS MODELS FOR DIVERSIFICATION INTO HEALTHCARE

Executive Summary
1 Key Findings

Scope, Segmentation, and Research Methodology
1 Project Scope and Segmentation
2 Research Methodology
3 Research Methodology
4 Research Methodology
5 Research Methodology
6 Research Methodology
7 Research Methodology
8 Research Methodology
9 Research Methodology
10 Research Methodology
11 Research Methodology
12 Research Methodology
13 Research Methodology

Key Findings and Analysis
1 Diversification into Healthcare—Key to Sustainability
2 Key Challenges Faced by Companies in or Venturing into the Healthcare Industry
3 Essential Requirements for a Successful Healthcare Business Met by the Companies Studied
4 Increasing Focus of Business Models on Building Customer Excellence
5 Role of a Brand in Healthcare Diversification
6 Other Key Success Factors That Have Added Value to Companies Venturing into Healthcare
7 Examples of Identified Successful Business Models in Healthcare
8 Examples of Identified Successful Business Models in Healthcare
9 Examples of Identified Successful Business Models in Healthcare

Business Model Canvas
1 3M
2 3M?Company Profile
3 Ajinomoto Co, Inc
4 Ajinomoto Co, Inc?Company Profile
5 Asahi Kasei Corporation
6 Asahi Kasei Corporation?Company Profile
7 BASF
8 BASF?Company Profile
9 Bayer
10 Bayer?Company Profile
11 Mitsubishi Chemical Holdings Corporation
12 Mitsubishi Chemical Holdings Corporation ?Company Profile
13 Sumitomo Chemical Co, Ltd
14 Sumitomo Chemical Co, Ltd?Company Profile
15 Toray Industries, Inc
16 Toray Industries, Inc?Company Profile
17 The Dow Chemical Company
18 The Dow Chemical Company?Company Profile
19 Questions to Consider while Developing the Business Model and Product Value Proposition

Appendix I IIlustration of Business Models
1 The Business Model
2 Components of Business Model Canvas Analysed in Healthcare Business Models

Appendix II Insights into the Healthcare Industry: What makes it tick
1 Introduction to the Healthcare Industry
2 Unique Characteristics of the Healthcare Industry
3 Megatrends Impacting the Entire Spectrum of Care
4 Key Drivers in the Healthcare Industry
5 Key Challenges in the Healthcare Industry
6 Healthcare Value Chain
7 Pharmaceuticals—Key Participants
8 Medical Devices—Key Participants
9 Upcoming Participants in the Healthcare Industry
10 Recent Participants in the Healthcare Industry
11 Legal Disclaimer

The Frost and Sullivan Story
1 The Frost and Sullivan Story
2 Value Proposition: Future of Your Company and Career
3 Global Perspective
4 Industry Convergence
5 360º Research Perspective
6 Implementation Excellence
7 Our Blue Ocean Strategy

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