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European Machine-to-Machine Outlook 2015 

  • February 2016
  • -
  • Frost & Sullivan
  • -
  • 102 pages

European Machine-to-Machine Outlook 2015 : Catching the Next Wave of Opportunity

This research service updates the progress in machine-to-machine (M2M) opportunities from the telecom service providers’ perspective. There have been many new developments in the M2M space and the study takes stock of the service providers’ M2M strategies, as the market in Europe slowly progresses towards a broader spectrum of industries. The report includes market drivers, restraints, forecasts, and trends, along with the market shares. It covers the competitive dynamics from the perspective of mobile network operators, with detailed analysis of the vertical demand segment. It also provides the enterprises' objectives from M2M investments, discussing the factors that would eventually lead to the transformation to a Web of Things (WoT).

Key Questions This Study Will Answer

- What is the volume and value of the European cellular M2M market between 2011 and 2020?
- What are the competitive dynamics from the perspective of mobile network operators (MNOs)?
- Which are the industries that contributed to the historical performance and which are the ones that will drive growth?
- What do enterprise customers want from this industry in the next 2–3 years and what is expected in the next 5?
- Which are the factors that remain to be resolved to push M2M beyond the mass market towards the transformation to IoT and, eventually, a Web of Things (WoT)?

Key Findings

Cellular machine-to-machine (M2M) volumes grew at a compound average growth rate (CAGR) of % between 2010 and 2015 from million to million. In revenue terms, cellular M2M revenue grew at a CAGR of % between 2010 and 2015 from € million to € billion.
- Key industries driving this volume are automotive, particularly embedded automotive, utilities, and security and surveillance.
- As contracts come up for renewal, M2M projects implement additional connectivity services, thus stabilising pricing trends.

- The outlook remains positive, with new enterprise segments in areas such as industrial automation, retail and financial services, and healthcare and consumer sectors. Other emerging industries of interest are the comparatively slow-paced ones of agriculture, gas and water, and natural resources.
- The demand is sizable when enterprise needs are gauged from the revenue size. With million small enterprises in the top Western European countries, there are significant opportunities for Tier-II telcos to chase this segment.

From a demand perspective, there is significant market under-development, where participants are still seeking partners to capture M2M or digital transformation trends. For example, a more fragmented telematics ecosystem could give rise to an innovative telco to seek new partnerships and develop nextgeneration telematics services. The presence of start-up companies in financial services could give rise to many small technology companies that could boost a telco‘s M2M services.

Table Of Contents

European Machine-to-Machine Outlook 2015 

Executive Summary
1 Key Findings
2 Measurements
3 CEO's Perspective


Market Overview
1 Market Definitions
2 M2M Ecosystem Participants
3 M2M Ecosystem Participants
4 Vertical Demand Segments by Industry
5 Vertical Demand Segments by Industry
6 Key Questions This Study Will Answer


Drivers and Restraints—M2M Market
1 Business Reasons to Adopt M2M Technologies
2 Market Drivers
3 Drivers Explained
4 Business Deterrents to Adopt M2M Technologies
5 Market Restraints
6 Restraints Explained
7 Restraints Explained


Forecasts and Trends—M2M Market
1 Forecast Assumptions
2 European M2M Market Outlook
3 Unit Shipment and Revenue Forecast
4 Pricing Trends and Forecast
5 Pricing Trends and Forecast Discussion


Market Share and Competitive Analysis—M2M Market
1 Market Share
2 Competitive Environment
3 Competitive Factors and Assessment
4 Telecom Service Provider—Vodafone
5 Telecom Service Provider—OBS
6 Telecom Service Provider—Deutsche Telekom
7 Telecom Service Provider—Telefonica
8 Telecom Service Provider—Telenor
9 Portfolio Convergence
10 Enterprises' M2M Investment Components
11 Competitive Dynamics in M2M Ecosystem
12 Market Share Analysis: Recommendations for Telcos


Vertical Demand Segment Analysis
1 Evolution of Vertical Demand from Enterprises
2 Vertical Demand Segment Key Findings
3 Vertical Demand Segment Key Findings
4 Vertical Demand Segments by Industry
5 Transportation and Telematics
6 Automotive and Related Supply Chain
7 Automotive and Related Supply Chain
8 Telematics
9 Telematics
10 Transportation Infrastructure Owners
11 Transportation Infrastructure Owners
12 Transportation Service Providers
13 Transportation Service Providers
14 Utilities Industrial Automation
15 Electricity
16 Electricity
17 Gas, Heat, and Water
18 Gas, Heat, and Water
19 Manufacturing
20 Manufacturing
21 Retail and Financial Services
22 Retail and Financial Insurance Services
23 Retail and Financial Insurance Services
24 Security and Safety
25 Security and Safety
26 Security and Safety
27 Healthcare
28 Healthcare
29 Healthcare
30 Consumer
31 Consumer
32 Consumer
33 Others
34 Government
35 Government
36 Agriculture
37 Agriculture
38 Natural Resources
39 Natural Resources
40 Vertical Demand by Industries' ICT Spending
41 Vertical Demand Analysis: Recommendations for Telcos


Enterprises' Objectives from M2M Investments
1 Enterprises' Objectives from M2M Investments
2 Enterprises' Needs by Company Size
3 Issues to Ensure Mass Market M2M Adoption
4 Issues Explained


The Last Word
1 The Last Word—Predictions
2 The Last Word—Recommendations
3 Legal Disclaimer


1 Methodology
2 Measurements
3 Additional Sources of Information on the M2M Market
4 Partial List of Market Participants
5 List of Exhibits
6 List of Exhibits
7 List of Exhibits
8 List of Exhibits
9 List of Exhibits
10 List of Exhibits

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