1. Market Research
  2. > Telecom Market Trends

Change, Innovation, and the Communications Industry: Global ODAM %10 to Watch% in 2016 

  • February 2016
  • 37 pages
  • Frost & Sullivan
Report ID: 3691056

Summary

Table of Contents

Change, Innovation, and the Communications Industry: Global ODAM '10 to Watch' in 2016

Introduction

Sometimes, when one looks at the changes occurring in the communications industry, the temptation is to think that this is some sort of unique event in history. However, 2,500 years ago, Greek philosopher Heraclitus stated “the only thing that is constant is change.” Today, communications service providers (CSPs) understand that Heraclitus spoke the truth. Change has been constant for CSPs, particularly in the last two decades since deregulation of the North American market, and then more recently in other geographic sectors. However, the level of change continues to increase, and the rate of change continues to accelerate.
Perhaps this is concerning to some; but opportunities abound in a changing world, particularly to those companies willing to step up and help CSPs succeed. For suppliers of Operations, Orchestration, Data Analytics & Monetization (ODAM)2 solutions, change is driving innovation and growth. But growth only comes to those companies, big and small, which can show that their innovations satisfy the evolving needs of the global CSP marketplace. Transformation of the global CSP community includes a number of business drivers. Stratecast has described many of these drivers for years; yet, their relevance in 2016 remains high.

They include:

CSPs continue to be squeezed financially. Data volumes continue their exponential expansion; yet, the carriers’ ability to monetize hasn’t kept pace. This means that most CSPs struggle with tightening profit margins.

CSPs are now receptive to new ways of doing business in order to generate new revenue. While the business-to-consumer (B2C) model is still prevalent, a number of variations within the B2C model have arisen. Many new models include partnerships between a CSP and other enterprises to provide something of value that wasn’t previously possible. That something of value may be for a consumer in a business-to-business-to-consumer (B2B2C) model or for some other entity in a B2B2X model. The Internet of Things (IoT) presents both opportunities and challenges for CSPs. In fact, in the recently concluded Stratecast Global CSP Billing 2015 Edition report series, we identified six strategic business areas that CSPs are actively operating within.

The Virtual Network—which Stratecast defines as a blend of Network Functions Virtualization (NFV), Software Defined Networking (SDN), and cloud architecture— continues on the path to reality. It is happening, even as the industry moves to define the operations, orchestration and monetization of virtual network components, and the resulting hybrid network that will most certainly remain in place for years to come. While none of these architectures will provide immediate relief to the financial squeeze CSPs feel, CSPs have shown solidarity in their belief that the long-term benefits of flexibility, programmability, cost reduction, and competitive prowess are compelling and achievable.

- On the operations side, CSPs look to their ODAM suppliers to help keep their networks running efficiently, keep their costs down, and keep their customers happy. However, the rise of virtual networks adds a new dimension of complexity to orchestration, network management and service assurance as CSPs struggle to support a hybrid of network configurations over the next decade.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Middle East and North Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

This report provides: - an interim update of our 5-year forecast of more than 175 mobile and fixed KPIs for the Middle East and North Africa, as a whole and for 12 key countries, which was previously published ...

Developed Asia–Pacific telecoms market: interim forecast report 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Telecoms retail revenue in developed Asia–Pacific will grow at a CAGR of 0.6% from 2015 to 2021 when it will reach USD178 billion." Mobile handset data, IoT, fixed broadband and IPTV revenue will continue ...

Wireless network data traffic in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Cellular data traffic in Sub-Saharan Africa will be over 9 times higher in 2021 than in 2016 – this growth will be key to mobile operators' future prospects." Mobile network operators in Sub-Saharan ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.