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Change, Innovation, and the Communications Industry: Global ODAM '10 to Watch' in 2016


Sometimes, when one looks at the changes occurring in the communications industry, the temptation is to think that this is some sort of unique event in history. However, 2,500 years ago, Greek philosopher Heraclitus stated “the only thing that is constant is change.” Today, communications service providers (CSPs) understand that Heraclitus spoke the truth. Change has been constant for CSPs, particularly in the last two decades since deregulation of the North American market, and then more recently in other geographic sectors. However, the level of change continues to increase, and the rate of change continues to accelerate.
Perhaps this is concerning to some; but opportunities abound in a changing world, particularly to those companies willing to step up and help CSPs succeed. For suppliers of Operations, Orchestration, Data Analytics & Monetization (ODAM)2 solutions, change is driving innovation and growth. But growth only comes to those companies, big and small, which can show that their innovations satisfy the evolving needs of the global CSP marketplace. Transformation of the global CSP community includes a number of business drivers. Stratecast has described many of these drivers for years; yet, their relevance in 2016 remains high.

They include:

CSPs continue to be squeezed financially. Data volumes continue their exponential expansion; yet, the carriers’ ability to monetize hasn’t kept pace. This means that most CSPs struggle with tightening profit margins.

CSPs are now receptive to new ways of doing business in order to generate new revenue. While the business-to-consumer (B2C) model is still prevalent, a number of variations within the B2C model have arisen. Many new models include partnerships between a CSP and other enterprises to provide something of value that wasn’t previously possible. That something of value may be for a consumer in a business-to-business-to-consumer (B2B2C) model or for some other entity in a B2B2X model. The Internet of Things (IoT) presents both opportunities and challenges for CSPs. In fact, in the recently concluded Stratecast Global CSP Billing 2015 Edition report series, we identified six strategic business areas that CSPs are actively operating within.

The Virtual Network—which Stratecast defines as a blend of Network Functions Virtualization (NFV), Software Defined Networking (SDN), and cloud architecture— continues on the path to reality. It is happening, even as the industry moves to define the operations, orchestration and monetization of virtual network components, and the resulting hybrid network that will most certainly remain in place for years to come. While none of these architectures will provide immediate relief to the financial squeeze CSPs feel, CSPs have shown solidarity in their belief that the long-term benefits of flexibility, programmability, cost reduction, and competitive prowess are compelling and achievable.

- On the operations side, CSPs look to their ODAM suppliers to help keep their networks running efficiently, keep their costs down, and keep their customers happy. However, the rise of virtual networks adds a new dimension of complexity to orchestration, network management and service assurance as CSPs struggle to support a hybrid of network configurations over the next decade.

Table Of Contents

Change, Innovation, and the Communications Industry: Global ODAM %10 to Watch% in 2016 
Table of Contents
Introduction 5
Innovation is Essential Now More Than Ever Before 7
What Makes a Stratecast 10 to Watch Company 8
Year Nine and Going Strong 9
Global ODAM 10 to Watch in 201611
Alepo: Data Charging Innovation11
CENX: Lifecycle Service Orchestration13
MATRIXX Software: Supporting the Digital Customer Lifecycle 15
Netrounds: Orchestrated Assurance17
Openet: Virtual Network Functions Lifecycle Manager 19
Sandvine: Making Time-Based Mobile Data Work21
Tango Telecom: Monetizing Data and the Subscriber Experience23
UBIqube Solutions: Network and Security Services Orchestration25
UXP Systems: Powering the Digital User Lifecycle 28
VMware: Helping Virtualize Telecom30
One Year Later - Revisiting the 10 to Watch in 201532
Amdocs: Policy Management for VoLTE 32
Centina Systems: Strategic Assurance and Analytics 32
Ericsson and MetraTech: An Interesting Acquisition and Integration 32
Hewlett-Packard: NFV and API Management33
Infonova: Enterprise Business Enablement33
InfoVista: Service Assurance and Performance Management33
QOSMOS: Deep Packet Inspection and Network Intelligence34
Subex: The Return of a Revenue Leader?34
TEOCO: Bridging the Gap between Operations and Monetization Functions 34
TM Forum: Zero-Touch Orchestration, Operations and Management 35
The Last Word 36
OSSCS 17-01, February 2016 © Stratecast Frost and Sullivan, 2016 Page 4
Change, Innovation, and the Communications Industry:
Global ODAM 10 to Watch in 2016

List of Figures

Figure 1a: Eight Years of 10 to Watch (2012-2015) 10
Figure 1b: Eight Years of 10 to Watch (2008-2011) 11
Figure 2: Alepo SE Convergent Charging and Billing Platform 12
Figure 3: CENX Exanova Service Intelligence Software 15
Figure 4: MATRIXX Software: Supporting the Digital Customer Lifecycle 16
Figure 5: Netrounds Architecture Overview 18
Figure 6: Openet VNF Lifecycle Manager (OVLM) within NFV Reference Architecture 21
Figure 7: Sandvine SmartService Solution 23
Figure 8: Tango Telecom DRE - Making Data Pay 24
Figure 9: UBIqube MSActivator 27
Figure 10: UXP Systems: ULM - Best Practices for Digital Transformation 29
Figure 11: VMware vCloud NFV Platform 30

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