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“Increasing awareness about fitness and rise in disposable incomes in developing economies is driving the market”
The wearable fitness technology market is expected to reach USD 12.44 billion by 2022, at a CAGR of 13.7% between 2016 and 2022. There is an increasing demand for wearable fitness technology products such as wristbands and smartwatches because of consumer preference for smart gadgets, increasing popularity of wearable fitness and medical devices, increasing awareness about fitness, and a rise in disposable incomes in developing economies.

“Displays held the largest share of the wearable fitness technology market in 2015”
A display being the most expensive part of a wearable device, its market size is larger than other components. Also, display technology is evolving day by day, and new technologies such as organic light-emitting diode (OLED), active-matrix organic light-emitting diode (AMOLED), tactile/haptic touch, and more are being incorporated in new products by companies.

In the process of determining and verifying the market size for several segments and sub-segments gathered through the secondary research, extensive primary interviews were conducted with key people. Breakup of the profile of primary participants is given below:
- By Company Type: Tier 1 – 35%, Tier 2 – 40% and Tier 3 – 25%
- By Designation: C-level – 35%, Director level – 25%, Others – 40%
- By Region: Americas – 43%, Europe – 19%, APAC – 29%, RoW – 9%

Various key market players profiled in the report are as follows:
- Adidas AG (Germany)
- Apple, Inc. (U.S.)
- Fitbit, Inc. (U.S.)
- Garmin, Ltd. (Switzerland)
- Google, Inc. (U.S.)
- Jawbone, Inc. (U.S.)
- LG Electronics Inc. (South Korea)
- Nike, Inc. (U.S.)
- Pebble Technology Corp. (U.S.)
- Qualcomm, Inc. (U.S.)
- Samsung Electronics Co., Ltd. (South Korea)
- Sony Corporation (Japan)
- Xiaomi Technology Co., Ltd. (China)

The report will help the companies in this market in the following ways:
- The report segments the wearable fitness technology market comprehensively and provides the closest approximations of the size of the overall market and the subsegments across regions.
- The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
- This report will help stakeholders to better understand the competitor and gain more insights to better their position in the business.

Table Of Contents

Wearable Fitness Technology Market by Product, Category, Component and Geography - Global Forecast to 2022
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 MARKET STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key Industry Insights 20
2.1.2.3 Breakdown of primary interviews 20
2.2 FACTOR ANALYSIS 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND-SIDE ANALYSIS 21
2.2.2.1 Large growth of the smartphones market 21
2.2.3 SUPPLY-SIDE ANALYSIS 22
2.2.3.1 Innovation in technology 22
2.3 MARKET SIZE ESTIMATION 22
2.3.1 BOTTOM-UP APPROACH 23
2.3.2 TOP-DOWN APPROACH 23
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.5 ASSUMPTIONS OF THE STUDY 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 31
4.1 WEARABLE FITNESS TECHNOLOGY MARKET OPPORTUNITIES 31
4.2 WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT CATEGORY 32
4.3 GEOGRAPHIC SNAPSHOT OF THE WEARABLE FITNESS TECHNOLOGY MARKET 33
4.4 WEARABLE FITNESS TECHNOLOGY MARKET, BY COMPONENT, 2014-2022 (USD MILLION) 34
4.5 WEARABLE FITNESS TECHNOLOGY MARKET, BY GEOGRAPHY, 2016 VS. 2020 (USD MILLION) 34
5 MARKET OVERVIEW 35
5.1 INTRODUCTION 35
5.2 MARKET SEGMENTATION 35
5.2.1 MARKET, BY PRODUCT 35
5.2.2 MARKET, BY PRODUCT CATEGORY 36
5.2.3 MARKET, BY COMPONENT 36
5.2.4 MARKET, BY GEOGRAPHY 37
5.3 MARKET EVOLUTION 37
5.3.1 EVENTS IN THE WEARABLE FITNESS TECHNOLOGY MARKET TILL 2000 38
5.3.2 WEARABLE 2.0 39
5.3.3 NEXT-GENERATION WEARABLE DEVICES 39
5.4 MARKET DYNAMICS 40
5.4.1 DRIVERS 41
5.4.1.1 Consumer preference towards smart gadgets 41
5.4.1.2 Increasing demand for wearable fitness and medical devices 42
5.4.1.3 Increasing awareness about fitness and rise in disposable incomes in developing economies 43
5.4.2 RESTRAINTS 44
5.4.2.1 Power consumption and limited battery life of wearable devices 44
5.4.2.2 High initial and production costs 45
5.4.2.3 Fast-paced development in the electronics industry 45
5.4.3 OPPORTUNITIES 45
5.4.3.1 Use of smart textiles and e-textiles in wearable fitness devices 46
5.4.3.2 Development of key enabling technologies 46
5.4.3.3 Increasing demand for connected devices 46
5.4.4 CHALLENGES 46
5.4.4.1 Dimension constraints 47
5.4.4.2 Failure to achieve long-term engagement 47
5.4.4.3 Unaddressed regulatory issues 47
6 INDUSTRY ANALYSIS 48
6.1 INTRODUCTION 48
6.2 INDUSTRY TRENDS 48
6.3 MARKET LIFE CYCLE ANALYSIS 49
6.4 SUPPLY CHAIN ANALYSIS 49
6.4.1 CORE INDUSTRY SEGMENTS 50
6.4.2 SUPPORTING INDUSTRY SEGMENTS 50
6.5 VALUE CHAIN ANALYSIS 52
6.6 PORTER'S FIVE FORCES ANALYSIS 53
6.6.1 INTENSITY OF COMPETITIVE RIVALRY 54
6.6.2 THREAT OF SUBSTITUTES 55
6.6.3 BARGAINING POWER OF BUYERS 56
6.6.4 BARGAINING POWER OF SUPPLIERS 57
6.6.5 THREAT OF NEW ENTRANTS 58
7 MARKET, BY PRODUCT 59
7.1 INTRODUCTION 60
7.2 SMARTWATCH 61
7.3 WRISTBAND (SMART BRACELET) 63
7.4 SMARTSHOE 65
7.5 SMART SHIRT/JACKET 66
7.6 HEADBAND/SMARTCAP 68
7.7 OTHERS 70
8 MARKET, BY PRODUCT CATEGORY 72
8.1 INTRODUCTION 73
8.2 HANDWEAR 74
8.3 TORSOWEAR 75
8.4 LEGWEAR 76
8.5 HEADWEAR 77
8.6 OTHERS 78
9 MARKET, BY COMPONENT 79
9.1 INTRODUCTION 80
9.1.1 DISPLAY 81
9.1.2 PROCESSOR 82
9.1.3 MEMORY CHIP 83
9.1.4 POWER MANAGEMENT COMPONENTS 84
9.1.5 NETWORKING COMPONENTS 85
9.1.6 USER INTERFACE COMPONENTS 86
9.1.7 SENSORS 87
9.1.8 MECHANICAL COMPONENTS 88
9.1.9 OTHERS 89
10 MARKET, BY TECHNOLOGY 90
10.1 INTRODUCTION 91
10.2 COMPUTING TECHNOLOGIES (WEARABLE COMPUTERS) 91
10.3 DISPLAY TECHNLOGIES (HUD, HMD, AM0LED, AND AUGMENTED REALITY) 92
10.4 NETWORKING TECHNOLOGIES (BLUETOOTH, NFC, ANT+, AND WI-FI) 93
10.5 POSITIONING TECHNOLOGIES (GPS AND DIGITAL COMPASS) 93
10.6 SENSOR TECHNOLOGIES (ACCELEROMETERS AND MEMS) 94
10.7 SPEECH RECOGNITION TECHNOLOGIES 94
11 WEARABLE FITNESS TECHNOLOGY, BY ACTIVITY TRACKING 95
11.1 INTRODUCTION 95
11.2 HEART RATE 95
11.3 SLEEP 95
11.4 STEPS 96
11.5 CALORIES 96
11.6 OTHERS 96
12 WEARABLE FITNESS TECHNOLOGY, BY SOFTWARE AND SERVICES 97
12.1 INTRODUCTION 97
12.2 SOFTWARE 97
12.2.1 OPERATING SYSTEM (OS) 97
12.2.1.1 Android Wear OS 98
12.2.1.2 Tizen for Wearable 98
12.2.1.3 Pebble OS 98
12.2.1.4 WebOS 98
12.2.1.5 WatchOS 98
12.2.1.6 LinkIt OS 99
12.2.1.7 Others 99
12.2.2 APPS (APPLICATIONS) 99
12.3 SERVICES 99
12.3.1 PERSONAL COACH 99
12.3.2 CLOUD COMPUTING AND DATA ANALYTICS 100
12.3.3 OTHERS 100

13 GEOGRAPHIC ANALYSIS 101
13.1 INTRODUCTION 101
13.2 AMERICAS 103
13.2.1.1 U.S. 105
13.2.1.2 CANADA 106
13.2.1.3 MEXICO 106
13.2.1.4 OTHERS 106
13.3 EUROPE 107
13.3.1.1 U.K. 110
13.3.1.2 GERMANY 110
13.3.1.3 FRANCE 110
13.3.1.4 OTHERS 110
13.4 ASIA-PACIFIC 111
13.4.1.1 CHINA 114
13.4.1.2 JAPAN 114
13.4.1.3 SOUTH KOREA 114
13.4.1.4 INDIA 114
13.4.1.5 OTHERS 114
13.5 REST OF THE WORLD 115
13.5.1.1 MIDDLE EAST 117
13.5.1.2 AFRICA 118
14 COMPETITIVE LANDSCAPE 120
14.1 OVERVIEW 120
14.2 MARKET SHARE ANALYSIS OF THE WEARABLE FITNESS TECHNOLOGY, 2015 121
14.3 COMPETITIVE SITUATION AND TRENDS 122
14.3.1 NEW PRODUCT LAUNCHES 123
14.3.2 AGREEMENTS, COLLABORATIONS, CONTRACTS, and PARTNERSHIPS 124
14.3.3 ACQUISITIONS 124
14.3.4 EXPANSIONS AND INVESTMENTS 125

15 COMPANY PROFILES 126
(Overview, Products and Services, Financials, Strategy and Development)*
15.1 INTRODUCTION 126
15.2 FITBIT INC. 127
15.3 APPLE INC. 130
15.4 XIAOMI TECHNOLOGY CO. LTD. 133
15.5 GARMIN LTD. 135
15.6 SAMSUNG ELECTRONICS CO. LTD. 139
15.7 ADIDAS AG 142
15.8 LG ELECTRONICS INC. 144
15.9 NIKE INC. 146
15.10 QUALCOMM INC. 148
15.11 SONY CORP. 150
15.12 JAWBONE INC. 152
15.13 PEBBLE TECHNOLOGY CORP. 153
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies
16 APPENDIX 154
16.1 INSIGHTS OF INDUSTRY EXPERTS 154
16.2 DISCUSSION GUIDE 155
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 158
16.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 160
16.5 AVAILABLE CUSTOMIZATIONS 162
16.6 RELATED REPORT 163


LIST OF TABLES

TABLE 1 THE NEED FOR SOPHISTICATED DEVICES PROPELS THE GROWTH OF THE WEARABLE FITNESS TECHNOLOGY MARKET 41
TABLE 2 NEED OF SELF-POWERING DEVICES RESTRAINS THE GROWTH OF THE WEARABLE FITNESS TECHNOLOGY MARKET 44
TABLE 3 INCREASING OPPORTUNITIES IN MULTIPLE APPLICATIONS AND TECHNOLOGICAL ADVANCEMENTS PAVE THE GROWTH AVENUE FOR PLAYERS IN THE WEARABLES MARKET 45
TABLE 4 SIZE CONSTRAINTS OF WEARABLE PRODUCTS PRESENT A MAJOR CHALLENGE FOR DESIGNERS 46
TABLE 5 THE PORTER'S FIVE FORCES ANALYSIS: BARGAINING POWER OF SUPPLIERS HAD THE LOWEST IMPACT ON THE OVERALL MARKET 53
TABLE 6 GLOBAL WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT,
2014-2022 (USD MILLION) 60
TABLE 7 GLOBAL WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY PRODUCT,
2014-2022 (THOUSAND UNITS) 61
TABLE 8 SMARTWATCH WEARABLE FITNESS TECHNOLOGY MARKET, BY REGION,
2014-2022 (USD MILLION) 61
TABLE 9 SMARTWATCH WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY GEOGRAPHY, 2014-2022 (THOUSAND UNITS) 62
TABLE 10 SMARTWATCH WEARABLE FITNESS TECHNOLOGY MARKET, BY COMPONENT, 2014-2022 (USD MILLION) 62
TABLE 11 WRISTBAND WEARABLE FITNESS TECHNOLOGY MARKET, BY REGION,
2014-2022 (USD MILLION) 63
TABLE 12 WRISTBAND WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY GEOGRAPHY, 2014-2022 (THOUSAND UNITS) 64
TABLE 13 WRISTBAND WEARABLE FITNESS TECHNOLOGY MARKET, BY COMPONENT,
2014-2022 (USD MILLION) 64
TABLE 14 SMARTSHOE WEARABLE FITNESS TECHNOLOGY MARKET, BY REGION,
2014-2022 (USD MILLION) 65
TABLE 15 SMARTSHOE WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY REGION,
2014-2022 (THOUSAND UNITS) 65
TABLE 16 SMARTSHOE WEARABLE FITNESS TECHNOLOGY MARKET, BY COMPONENT,
2014-2022 (USD MILLION) 66
TABLE 17 SMART SHIRT/JACKET WEARABLE FITNESS TECHNOLOGY MARKET, BY REGION, 2014-2022 (USD MILLION) 67
TABLE 18 SMART SHIRT/JACKET WEARABLE FITNESS TECHNOLOGY MARKET SIZE,
BY REGION, 2014-2022 (THOUSAND UNITS) 67
TABLE 19 SMART SHIRT/JACKET WEARABLE FITNESS TECHNOLOGY MARKET,
BY COMPONENT, 2014-2022 (USD MILLION) 68
TABLE 20 HEADBAND/SMARTCAP WEARABLE FITNESS TECHNOLOGY MARKET, BY REGION, 2014-2022 (USD MILLION) 69
TABLE 21 HEADBAND/SMARTCAP WEARABLE FITNESS TECHNOLOGY MARKET SIZE,
BY REGION, 2014-2022 (THOUSAND UNITS) 69
TABLE 22 HEADBAND/SMARTCAP WEARABLE FITNESS TECHNOLOGY MARKET,
BY COMPONENT, 2014-2022 (USD MILLION) 70
TABLE 23 OTHERS WEARABLE FITNESS TECHNOLOGY MARKET, BY REGION,
2014-2022 (USD MILLION) 70
TABLE 24 OTHERS WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY REGION,
2014-2022 (THOUSAND UNITS) 71
TABLE 25 OTHERS WEARABLE FITNESS TECHNOLOGY MARKET, BY COMPONENT,
2014-2022 (USD MILLION) 71
TABLE 26 WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT CATEGORY,
2014-2022 (USD MILLION) 73
TABLE 27 WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY PRODUCT CATEGORY,
2014-2022 (THOUSAND UNITS) 74
TABLE 28 HANDWEAR WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT,
2014-2022 (USD MILLION) 74
TABLE 29 HANDWEAR WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY PRODUCT, 2014-2022 (THOUSAND UNITS) 75
TABLE 30 TORSOWEAR WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT,
2014-2022 (USD MILLION) 75
TABLE 31 TORSOWEAR WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY PRODUCT, 2014-2022 (THOUSAND UNITS) 76
TABLE 32 LEGWEAR WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT,
2014-2022 (USD MILLION) 76
TABLE 33 LEGWEAR WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY PRODUCT,
2014-2022 (THOUSAND UNITS) 76
TABLE 34 HEADWEAR WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT,
2014-2022 (USD MILLION) 77
TABLE 35 HEADWEAR WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY PRODUCT, 2014-2022 (THOUSAND UNITS) 77
TABLE 36 OTHER WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT CATEGORY , 2014-2022 (USD MILLION) 78
TABLE 37 OTHER WEARABLE FITNESS TECHNOLOGY MARKET SIZE, BY PRODUCT CATEGORY, 2014-2022 (THOUSAND UNITS) 78
TABLE 38 WEARABLE FITNESS TECHNOLOGY MARKET, BY COMPONENT,
2014-2022 (USD MILLION) 81
TABLE 39 DISPLAY IN WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT,
2014-2022 (USD MILLION) 82
TABLE 40 PROCESSOR IN WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT,
2014-2022 (USD MILLION) 82
TABLE 41 MEMORY CHIP IN WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT, 2014-2022 (USD MILLION) 83
TABLE 42 POWER MANAGEMENT COMPONENTS IN WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT, 2014-2022 (USD MILLION) 85
TABLE 43 NETWORKING COMPONENTS IN WEARABLE FITNESS TECHNOLOGY MARKET,
BY PRODUCT, 2014-2022 (USD MILLION) 86
TABLE 44 USER INTERFACE COMPONENTS IN WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT, 2014-2022 (USD MILLION) 86
TABLE 45 SENSORS IN WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT,
2014-2022 (USD MILLION) 87
TABLE 46 MECHANICAL COMPONENTS IN WEARABLE FITNESS TECHNOLOGY MARKET,
BY PRODUCT, 2014-2022 (USD MILLION) 88
TABLE 47 OTHER COMPONENTS IN WEARABLE FITNESS TECHNOLOGY MARKET,
BY PRODUCT, 2014-2022 (USD MILLION) 89
TABLE 48 WEARABLE FITNESS TECHNOLOGY MARKET, BY REGION,
2014-2022 (USD MILLION) 102
TABLE 49 WEARABLE FITNESS TECHNOLOGY MARKET, BY REGION,
2014-2022 (THOUSAND UNITS) 103
TABLE 50 WEARABLE FITNESS TECHNOLOGY MARKET IN THE AMERICAS , BY COUNTRY, 2014-2022 (USD MILLION) 105
TABLE 51 WEARABLE FITNESS TECHNOLOGY MARKET IN THE AMERICAS, BY COUNTRY, 2014-2022 (THOUSAND UNITS) 105
TABLE 52 WEARABLE FITNESS TECHNOLOGY MARKET IN THE AMERICAS, BY PRODUCT, 2014-2022 (USD MILLION) 106
TABLE 53 WEARABLE FITNESS TECHNOLOGY MARKET SIZE IN THE AMERICAS, BY PRODUCT, 2014-2022 (THOUSAND UNITS) 107
TABLE 54 WEARABLE FITNESS TECHNOLOGY MARKET IN EUROPE, BY COUNTRY,
2014-2022 (USD MILLION) 109
TABLE 55 WEARABLE FITNESS TECHNOLOGY MARKET IN EUROPE, BY COUNTRY,
2014-2022 (THOUSAND UNITS) 109
TABLE 56 WEARABLE FITNESS TECHNOLOGY MARKET IN EUROPE, BY PRODUCT,
2014-2022 (USD MILLION) 110
TABLE 57 WEARABLE FITNESS TECHNOLOGY MARKET IN EUROPE, BY PRODUCT,
2014-2022 (THOUSAND UNITS) 111
TABLE 58 WEARABLE FITNESS TECHNOLOGY MARKET IN APAC, BY COUNTRY,
2014-2022 (USD MILLION) 113
TABLE 59 WEARABLE FITNESS TECHNOLOGY MARKET IN APAC, BY COUNTRY,
2014-2022 (THOUSAND UNITS) 113
TABLE 60 WEARABLE FITNESS TECHNOLOGY MARKET IN APAC, BY PRODUCT,
2014-2022 (USD MILLION) 114
TABLE 61 WEARABLE FITNESS TECHNOLOGY MARKET IN APAC, BY PRODUCT,
2014-2022 (THOUSAND UNITS) 115
TABLE 62 WEARABLE FITNESS TECHNOLOGY MARKET IN ROW, BY REGION,
2014-2022 (USD MILLION) 117
TABLE 63 WEARABLE FITNESS TECHNOLOGY MARKET IN ROW, BY REGION,
2014-2022 (THOUSAND UNITS) 117
TABLE 64 WEARABLE FITNESS TECHNOLOGY MARKET IN ROW, BY PRODUCT,
2014-2022 (USD MILLION) 118
TABLE 65 WEARABLE FITNESS TECHNOLOGY MARKET IN ROW, BY PRODUCT,
2014-2022 (THOUSAND UNITS) 119
TABLE 66 NEW PRODUCT LAUNCHES, 2012-2015 123
TABLE 67 AGREEMENTS, COLLABORATIONS, CONTRACTS, and PARTNERSHIPS, 2012-2015 124
TABLE 68 ACQUISITIONS, 2012-2015 125
TABLE 69 EXPANSIONS AND INVESTMENTS, 2012-2015 125


LIST OF FIGURES

FIGURE 1 WEARABLE FITNESS TECHNOLOGY MARKET: RESEARCH DESIGN 17
FIGURE 2 GLOBAL SMARTPHONE SHIPMENTS IN MILLION UNITS, 2013-2018 21
FIGURE 3 BOTTOM-UP APPROACH 23
FIGURE 4 TOP-DOWN APPROACH 24
FIGURE 5 DATA TRIANGULATION METHODOLOGY 25
FIGURE 6 MARKET FOR SMARTWATCHES EXPECTED TO GROW AT THE HIGHEST CAGR
(2016 VS. 2022) 28
FIGURE 7 MARKET FOR DISPLAYS FOR WEARABLE FITNESS TECHNOLOGY WOULD
BE THE LARGEST DURING THE FORECAST PERIOD 29
FIGURE 8 HANDWEAR MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 29
FIGURE 9 AMERICAS ACCOUNTED FOR THE LARGEST MARKET SHARE, 2015 30
FIGURE 10 WEARABLE FITNESS TECHNOLOGY MARKET TO EXHIBIT LUCRATIVE GROWTH OPPORTUNITIES 31
FIGURE 11 HANDWEAR ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2015 32
FIGURE 12 MARKET IN THE AMERICAS TO GROW AT THE HIGHEST RATE DURING
THE FORECAST PERIOD 33
FIGURE 13 DISPLAYS TO EXHIBIT HIGHEST GROWTH DURING THE FORECAST PERIOD 34
FIGURE 14 AMERICAS EXPECTED TO WITNESS HIGHEST GROWTH DURING
THE FORECAST PERIOD 34
FIGURE 15 EVENTS IN THE WEARABLE FITNESS TECHNOLOGY MARKET TILL 2000 38
FIGURE 16 WEARABLE 2.0 AND FUTURE TECHNOLOGY 39
FIGURE 17 MARKET DYNAMICS: OVERVIEW 40
FIGURE 18 SMARTWATCH SHIPMENTS BY COMPANY, 2014 42
FIGURE 19 U.S.: PERCENTAGE OF WEARABLE DEVICE USERS IN MEDICAL AND HEALTHCARE IN 2014 42
FIGURE 20 PER CAPITA INCOME IN INDIA AND CHINA (USD) (2013 AND 2014) 43
FIGURE 21 SMARTPHONE APPS AND ADVANCED DATA ANALYSIS ARE THE MAJOR TRENDS
IN WEARABLE FITNESS TECHNOLOGY MARKET 48
FIGURE 22 LIFE CYCLE OF WEARABLE PRODUCTS, 2015 49
FIGURE 23 WEARABLE FITNESS TECHNOLOGY MARKET: SUPPLY CHAIN 51
FIGURE 24 VALUE CHAIN ANALYSIS (2015): MAJOR VALUE IS ADDED DURING ASSEMBLY
AND DISTRIBUTION PHASES 52
FIGURE 25 THE PORTER'S FIVE FORCES ANALYSIS (2015): 53
FIGURE 26 WEARABLE FITNESS TECHNOLOGY MARKET: PORTER'S FIVE FORCES ANALYSIS, 2015 54
FIGURE 27 INTENSITY OF COMPETITIVE RIVALRY: HIGH COMPETITION IN THE MARKET DUE
TO NEW PRODUCT LAUNCHES AND INNOVATIONS 54
FIGURE 28 THREAT OF SUBSTITUTES WOULD BE HIGH DUE TO THE AVAILABILITY
OF SUBSTITUTE PRODUCTS 55
FIGURE 29 BARGAINING POWER OF BUYERS: AS THE ADOPTION RATE OF BUYERS IS HIGH, THEY WOULD HAVE A HIGH BARGAINING POWER 56
FIGURE 30 BARGAINING POWER OF SUPPLIERS: TECHNOLOGICAL ADVANCEMENTS IN WEARABLES WOULD DRIVE THE MARKET FOR SUPPLIERS DURING THE FORECAST PERIOD 57
FIGURE 31 THREAT OF NEW ENTRANTS: WITH INNOVATIVE PRODUCT DEVELOPMENTS,
NEW ENTRANTS LIKELY TO ENTER THIS MARKET 58
FIGURE 32 WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT 60
FIGURE 33 WEARABLE FITNESS TECHNOLOGY MARKET, BY PRODUCT CATEGORY 73
FIGURE 34 WEARABLE TECHNOLOGY MARKET, BY COMPONENT 80
FIGURE 35 WEARABLE FITNESS TECHNOLOGY MARKET, BY TECHNOLOGY 91
FIGURE 36 WEARABLE FITNESS TECHNOLOGY, BY ACTIVITY TRACKING 95
FIGURE 37 WEARABLE FITNESS TECHNOLOGY MARKET, BY SOFTWARE AND SERVICES 97
FIGURE 38 GEOGRAPHIC SNAPSHOT: WEARABLE FITNESS TECHNOLOGY MARKET 101
FIGURE 39 AMERICAS: MARKET SNAPSHOT 104
FIGURE 40 EUROPE: MARKET SNAPSHOT 108
FIGURE 41 ASIA-PACIFIC: MARKET SNAPSHOT 112
FIGURE 42 ROW: MARKET SNAPSHOT 116
FIGURE 43 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS (2012-2015) 120
FIGURE 44 GEOGRAPHIC REVENUE MIX OF MAJOR MARKET PLAYERS 126
FIGURE 45 FITBIT INC.: SWOT ANALYSIS 129
FIGURE 46 APPLE INC.: COMPANY SNAPSHOT 130
FIGURE 47 APPLE INC.: SWOT ANALYSIS 132
FIGURE 48 XIAOMI TECHNOLOGY CO. LTD.: SWOT ANALYSIS 134
FIGURE 49 GARMIN LTD.: COMPANY SNAPSHOT 136
FIGURE 50 GARMIN LTD.: SWOT ANALYSIS 138
FIGURE 51 SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT 139
FIGURE 52 SAMSUNG ELECTRONICS CO. LTD.: SWOT ANALYSIS 141
FIGURE 53 ADIDAS AG: COMPANY SNAPSHOT 142
FIGURE 54 LG ELECTRONICS INC.: COMPANY SNAPSHOT 144
FIGURE 55 NIKE INC.:COMPANY SNAPSHOT 146
FIGURE 56 QUALCOMM INC.: COMPANY SNAPSHOT 148
FIGURE 57 SONY CORP.: COMPANY SNAPSHOT 150
FIGURE 58 MARKETSANDMARKETS KNOWLEDGE STORE SNAPSHOT 158
FIGURE 59 MARKETSANDMARKETS KNOWLEDGE STORE: SEMICONDUCTOR and ELECTRONICS INDUSTRY SNAPSHOT 159

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