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“The need to protect data against threats will drive the application control market”
The application control market size is estimated to grow from USD 1.25 billion in 2015 to USD 1.90 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 8.7% from 2015 to 2020. The endpoint security market is driven by factors, such as the need to protect data against threats, enforcement of application usage and data security policies, and limitations of traditional security solutions.

“BFSI vertical to gain maximum traction in application control market during the forecast period”
The Banking, Financial Services and Insurance (BFSI) vertical is expected to grow at the highest rate from 2015 to 2020, in the application control market. As the banks and financial institutions store and handle large quantities of sensitive customer financial data such as payment information, money transaction details, credit card/debit card details, account numbers, the protection of critical data, applications and endpoints are of utmost importance. The application control market is also projected to witness growth in the healthcare, retail, and IT & telecom verticals, during the forecast period.

“North America to contribute the largest market share in the application control market during the forecast period”
North America is expected to hold the largest market share and dominate the application control market from 2015 to 2020, due to the presence of a large number of security vendors. Asia-Pacific (APAC) offers potential growth opportunities, due to rise in the Bring Your Own Device (BYOD) trend in small and medium enterprises and large enterprises, which has given a rise to the usage of portable devices and safeguarding those endpoints against potential targeted threats.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people. Break-up of profile of primary participants is as follows:

- By Company Type: Tier 1 – 55 %, Tier 2 – 20% and Tier 3 – 25%
- By Designation: C level – 60%, Director level – 25%, Others – 15%
- By Region: North America – 10%, Europe – 20%, APAC – 40%, RoW – 30%

Due to rise in the demand for integrated security solutions and increasing adoption of BYOD trend, the application control market finds huge opportunity to proliferate in the next five years.

The various key application control vendors profiled in the report are as follows:
1. Symantec Corporation
2. Intel Security
3. Trend Micro
4. CyberArk
5. Check Point Software Technologies Ltd.
6. Digital Guardian
7. Carbon Black
8. AppSense
9. HEAT Software
10. Arellia

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the application control market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes information on key strategies such as new product develpoments, partnerships, agreements, mergers and acquisitions.

Table Of Contents

Application Control Market by Component, Access Point, Organization Size, Vertical, Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primary interviews 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL APPLICATION CONTROL MARKET 30
4.2 APPLICATION CONTROL MARKET, BY COMPONENT 30
4.3 APPLICATION CONTROL GLOBAL MARKET 31
4.4 LIFECYCLE ANALYSIS, BY REGION 2015 32

5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 MARKET EVOLUTION 34
5.3 MARKET SEGMENTATION 35
5.3.1 BY COMPONENT 35
5.3.2 BY ACCESS POINT 36
5.3.3 BY ORGANIZATION SIZE 36
5.3.4 BY VERTICAL 37
5.3.5 BY REGION 37
5.4 MARKET DYNAMICS 38
5.4.1 DRIVERS 38
5.4.1.1 Need to protect data against threats 38
5.4.1.2 Enforcement of application usage and data security policies 39
5.4.1.3 Limitation of traditional security solutions 39
5.4.2 RESTRAINTS 39
5.4.2.1 Impact on end user experience 39
5.4.2.2 Shadow IT risks 40
5.4.3 OPPORTUNITIES 40
5.4.3.1 Rise in demand for integrated security solutions 40
5.4.3.2 Increase in adoption of BYOD trend among organizations 40
5.4.4 CHALLENGES 41
5.4.4.1 Educating end users about advanced and targeted threats 41
5.5 REGULATORY IMPLICATIONS 41
5.6 INNOVATION SPOTLIGHT 42
6 INDUSTRY TRENDS 43
6.1 INTRODUCTION 43
6.2 VALUE CHAIN ANALYSIS 43
6.3 STRATEGIC BENCHMARKING 44
6.3.1 STRATEGIC BENCHMARKING: TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 44
6.4 DEMAND OVERVIEW 45
7 APPLICATION CONTROL MARKET ANALYSIS, BY COMPONENT 47
7.1 INTRODUCTION 48
7.2 SOLUTIONS 49
7.3 SERVICES 50
7.3.1 PROFESSIONAL SERVICES 51
7.3.2 MANAGED SERVICES 52

8 APPLICATION CONTROL MARKET ANALYSIS, BY ACCESS POINT 53
8.1 INTRODUCTION 54
8.2 DESKTOPS/LAPTOPS 55
8.3 SERVERS 56
8.4 MOBILES/TABLETS 56
8.5 OTHERS 57
9 APPLICATION CONTROL MARKET ANALYSIS, BY ORGANIZATION SIZE 59
9.1 INTRODUCTION 60
9.2 SMALL AND MEDIUM ENTERPRISES 61
9.3 LARGE ENTERPRISES 62
10 APPLICATION CONTROL MARKET ANALYSIS, BY VERTICAL 63
10.1 INTRODUCTION 64
10.2 GOVERNMENT AND DEFENSE 65
10.3 BFSI 67
10.4 IT AND TELECOM 68
10.5 HEALTHCARE 70
10.6 RETAIL 71
10.7 OIL AND GAS 73
10.8 OTHERS 75
11 GEOGRAPHIC ANALYSIS 77
11.1 INTRODUCTION 78
11.2 NORTH AMERICA 80
11.3 EUROPE 83
11.4 ASIA-PACIFIC (APAC) 86
11.5 MIDDLE EAST AND AFRICA (MEA) 89
11.6 LATIN AMERICA 91
12 COMPETITIVE LANDSCAPE 94
12.1 OVERVIEW 94
12.2 COMPETITIVE SITUATION AND TRENDS 95
12.2.1 NEW PRODUCT LAUNCHES 96
12.2.2 MERGERS AND ACQUISITIONS 97
12.2.3 PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS 98
12.2.4 BUSINESS EXPANSIONS 99

13 COMPANY PROFILES 100
(Overview, Financial*, Products and Services, Strategy, and Developments)
13.1 INTRODUCTION 100
13.2 SYMANTEC CORPORATION 101
13.3 INTEL SECURITY (MCAFEE) 105
13.4 TREND MICRO, INC. 109
13.5 CYBERARK SOFTWARE LTD.(VIEWFINITY) 112
13.6 CHECK POINT SOFTWARE TECHNOLOGIES LTD. 115
13.7 APPSENSE 118
13.8 DIGITAL GUARDIAN 119
13.9 CARBON BLACK, INC. (BIT9 + CARBON BLACK) 121
13.10 HEAT SOFTWARE (LUMENSION SECURITY) 123
13.11 ARELLIA 125
*Details might not be captured in case of unlisted companies.
14 APPENDIX 126
14.1 OTHER DEVELPOMENTS 126
14.1.1 OTHER DEVELPOMENTS: NEW PRODUCT LAUNCHES 126
14.1.2 OTHER DEVELPOMENTS: MERGERS AND ACQUISITIONS 127
14.1.3 OTHER DEVELPOMENTS: PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS 127
14.2 INDUSTRY EXPERTS 129
14.3 DISCUSSION GUIDE 129
14.4 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 133
14.5 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 135
14.6 AVAILABLE CUSTOMIZATIONS 135
14.7 RELATED REPORTS 136


LIST OF TABLES

TABLE 1 APPLICATION CONTROL MARKET SIZE AND GROWTH,
2013-2020 (USD MILLION, YOY %) 26
TABLE 2 APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 26
TABLE 3 DRIVERS: IMPACT ANALYSIS 39
TABLE 4 RESTRAINTS: IMPACT ANALYSIS 40
TABLE 5 OPPORTUNITIES: IMPACT ANALYSIS 41
TABLE 6 CHALLENGES: IMPACT ANALYSIS 41
TABLE 7 INNOVATION SPOTLIGHT: LATEST APPLICATION CONTROL INNOVATIONS 42
TABLE 8 APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 48
TABLE 9 SOLUTIONS: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 49
TABLE 10 APPLICATION CONTROL MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 50
TABLE 11 SERVICES: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 51
TABLE 12 PROFESSIONAL SERVICES: APPLICATION CONTROL MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 51
TABLE 13 MANAGED SERVICES: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 52
TABLE 14 APPLICATION CONTROL MARKET SIZE, BY ACCESS POINT,
2013-2020 (USD MILLION) 54
TABLE 15 DESKTOPS/LAPTOPS: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 55
TABLE 16 SERVERS: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 56
TABLE 17 MOBILES/TABLETS: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 57
TABLE 18 OTHERS: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 57
TABLE 19 APPLICATION CONTROL MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 60
TABLE 20 SMALL AND MEDIUM ENTERPRISES: APPLICATION CONTROL MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 61
TABLE 21 LARGE ENTERPRISES: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 22 APPLICATION CONTROL MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 64
TABLE 23 GOVERNMENT AND DEFENSE: APPLICATION CONTROL MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 65
TABLE 24 GOVERNMENT AND DEFENSE: APPLICATION CONTROL MARKET SIZE,
BY COMPONENT, 2013-2020 (USD MILLION) 66
TABLE 25 GOVERNMENT AND DEFENSE: APPLICATION CONTROL MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 66
TABLE 26 BFSI: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 67
TABLE 27 BFSI: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 67
TABLE 28 BSFI: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 68
TABLE 29 IT AND TELECOM: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 68
TABLE 30 IT AND TELECOM: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 69
TABLE 31 IT AND TELECOM: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 69
TABLE 32 HEALTHCARE: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 70
TABLE 33 HEALTHCARE: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 70
TABLE 34 HEALTHCARE: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 71
TABLE 35 RETAIL: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 71
TABLE 36 RETAIL: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 72
TABLE 37 RETAIL: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 72
TABLE 38 OIL AND GAS: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 73
TABLE 39 OIL AND GAS: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 74
TABLE 40 OIL AND GAS: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 74
TABLE 41 OTHERS: APPLICATION CONTROL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 75
TABLE 42 OTHERS: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 75
TABLE 43 OTHERS: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 76
TABLE 44 APPLICATION CONTROL MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 79
TABLE 45 NORTH AMERICA: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 81
TABLE 46 NORTH AMERICA: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 81
TABLE 47 NORTH AMERICA: APPLICATION CONTROL MARKET SIZE, BY ACCESS POINT, 2013-2020 (USD MILLION) 82
TABLE 48 NORTH AMERICA: APPLICATION CONTROL MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 82
TABLE 49 NORTH AMERICA: APPLICATION CONTROL MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 83
TABLE 50 EUROPE: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 83
TABLE 51 EUROPE: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 84
TABLE 52 EUROPE: APPLICATION CONTROL MARKET SIZE, BY ACCESS POINT,
2013-2020 (USD MILLION) 84
TABLE 53 EUROPE: APPLICATION CONTROL MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 85
TABLE 54 EUROPE: APPLICATION CONTROL MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 85
TABLE 55 ASIA-PACIFIC: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 87
TABLE 56 ASIA-PACIFIC: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 87
TABLE 57 ASIA-PACIFIC: APPLICATION CONTROL MARKET SIZE, BY ACCESS POINT,
2013-2020 (USD MILLION) 87
TABLE 58 ASIA-PACIFIC: APPLICATION CONTROL MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 88
TABLE 59 ASIA-PACIFIC: APPLICATION CONTROL MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 88
TABLE 60 MIDDLE EAST AND AFRICA: APPLICATON CONTROL MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 89
TABLE 61 MIDDLE EAST AND AFRICA: APPLICATION CONTROL MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 89
TABLE 62 MIDDLE EAST AND AFRICA: APPLICATION CONTROL MARKET SIZE, BY ACCESS POINT, 2013-2020 (USD MILLION) 90
TABLE 63 MIDDLE EAST AND AFRICA: APPLICATION CONTROL MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 90
TABLE 64 MIDDLE EAST AND AFRICA: APPLICATION CONTROL MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 91
TABLE 65 LATIN AMERICA: APPLICATION CONTROL MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 91
TABLE 66 LATIN AMERICA: APPLICATION CONTROL MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 92
TABLE 67 LATIN AMERICA: APPLICATION CONTROL MARKET SIZE, BY ACCESS POINT,
2013-2020 (USD MILLION) 92
TABLE 68 LATIN AMERICA: APPLICATION CONTROL MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 92
TABLE 69 LATIN AMERICA: APPLICATION CONTROL MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 93
TABLE 70 NEW PRODUCT LAUNCHES, 2015-2016 96
TABLE 71 MERGERS AND ACQUISITIONS, 2015-2014 97
TABLE 72 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2015-2016 98
TABLE 73 BUSINESS EXPANSIONS, 2013-2016 99
TABLE 74 OTHER DEVELPOMENTS: NEW PRODUCT LAUNCHES, 2013-2014 126
TABLE 75 OTHER DEVELPOMENTS: MERGERS AND ACQUISITIONS, 2013-2014 127
TABLE 76 OTHER DEVELPOMENTS: PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS, 2013-2015 127


LIST OF FIGURES

FIGURE 1 GLOBAL APPLICATION CONTROL MARKET: RESEARCH DESIGN 17
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 26
FIGURE 7 PROFESSIONAL SERVICES SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 27
FIGURE 8 MOBILES/TABLETS ACCESS POINT SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 27
FIGURE 9 LARGE ENTERPRISES SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 28
FIGURE 10 BFSI VERTICAL TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 28
FIGURE 11 NORTH AMERICA ESTIMATED TO HOLD THE LARGEST SHARE OF THE APPLICATION CONTROL MARKET IN 2015 29
FIGURE 12 THE NEED TO PROTECT DATA AGAINST THREATS IS EXPECTED TO BOOST THE APPLICATION CONTROL MARKET 30
FIGURE 13 SERVICES SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 14 GOVERNMENT and DEFENSE VERTICAL TO HOLD THE LARGEST SHARE OF THE APPLICATION CONTROL MARKET IN 2015 31
FIGURE 15 ASIA-PACIFIC HAS IMMENSE OPPORTUNITIES FOR THE GROWTH OF THE APPLICATION CONTROL MARKET 32
FIGURE 16 EVOLUTION OF THE ENDPOINT SECURITY( APPLICATION CONTROL) MARKET 35
FIGURE 17 APPLICATION CONTROL MARKET, BY COMPONENT 35
FIGURE 18 APPLICATION CONTROL MARKET, BY ACCESS POINT 36
FIGURE 19 APPLICATION CONTROL MARKET, BY ORGANIZATION SIZE 36
FIGURE 20 APPLICATION CONTROL MARKET, BY VERTICAL 37
FIGURE 21 APPLICATION CONTROL MARKET, BY REGION 37
FIGURE 22 APPLICATION CONTROL MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 38
FIGURE 23 APPLICATION CONTROL MARKET: VALUE CHAIN 44
FIGURE 24 STRATEGIC BENCHMARKING: TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 45
FIGURE 25 DEMAND OVERVIEW: NUMBER OF CYBER ATTACKS, BY TOP VERTICAL, JANUARY 2015 - JANUARY 2016 46
FIGURE 26 SERVICES SEGMENT TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 48
FIGURE 27 MOBILES/TABLETS ACCESS POINT SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 28 LARGE ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 60
FIGURE 29 BFSI VERTICAL EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 64
FIGURE 30 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN THE GLOBAL APPLICATION CONTROL MARKET DURING THE FORECAST PERIOD 78
FIGURE 31 REGIONAL SNAPSHOT: ASIA-PACIFIC IS THE EMERGING REGION IN THE APPLICATION CONTROL MARKET 79
FIGURE 32 NORTH AMERICA MARKET SNAPSHOT: PRESENCE OF KEY APPLICATION CONTROL VENDORS IS A MAJOR FACTOR CONTRIBUTING TOWARDS THE GROWTH OF THE MARKET 80
FIGURE 33 ASIA-PACIFIC MARKET SNAPSHOT: RISING BYOD ADOPTION AMONG ORGANIZATIONS IS A MAJOR FACTOR CONTRIBUTING TOWARDS THE GROWTH OF THE APPLICATION CONTROL MARKET 86
FIGURE 34 TOP FIVE COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY FROM 2013 TO 2016 94
FIGURE 35 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS WAS THE KEY STRATEGY OF THE LEADING MARKET PLAYERS 95
FIGURE 36 MARKET EVALUATION FRAMEWORK: SIGNIFICANT NUMBER OF NEW PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS HAVE FUELLED THE GROWTH OF THE MARKET FROM 2013 TO 2016 99
FIGURE 37 GEOGRAPHIC REVENUE MIX OF TOP PLAYERS 100
FIGURE 38 SYMANTEC CORPORATION: COMPANY SNAPSHOT 101
FIGURE 39 SYMANTEC CORPORATION: SWOT ANALYSIS 104
FIGURE 40 INTEL SECURITY: COMPANY SNAPSHOT 105
FIGURE 41 INTEL SECURITY: SWOT ANALYSIS 108
FIGURE 42 TREND MICRO, INC.: COMPANY SNAPSHOT 109
FIGURE 43 TREND MICRO INC.: SWOT ANALYSIS 111
FIGURE 44 CYBERARK SOFTWARE LTD.: COMPANY SNAPSHOT 112
FIGURE 45 CYBERARK SOFTWARE LTD.: SWOT ANALYSIS 114
FIGURE 46 CHECK POINT SOFTWARE TECHNOLOGIES LTD.: COMPANY SNAPSHOT 115
FIGURE 47 CHECK POINT SOFTWARE TECHNOLOGIES LTD.: SWOT ANALYSIS 117

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