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Multicultural Beauty: Benefiting from Diversity

  • March 2016
  • -
  • Euromonitor International
  • -
  • 45 pages

Brands are increasingly segmenting offerings on the basis of ethnic and cultural needs, but the question is how are they developing such targeted solutions and what are the challenges? Do regional players with better understanding of indigenous market dynamics have greater competitive advantages over multinationals?

Euromonitor International's Multicultural Beauty: Benefiting from Diversity global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Multicultural Beauty: Benefiting from Diversity
Multicultural Beauty: Benefiting from Diversity
Euromonitor International
March 2016
Introduction
Understanding multicultural beauty
Key demand influencers
Targeting multicultural beauty
Competitive Landscape
Conclusions

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