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Mobile Apps in the United States

  • November 2016
  • -
  • MarketLine
  • -
  • 41 pages

Summary
Mobile Apps in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in the United States

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in the United States

- Leading company profiles reveal details of key mobile apps market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the United States mobile apps market with five year forecasts by both value and volume

Reasons To Buy
- What was the size of the United States mobile apps market by value in 2016?

- What will be the size of the United States mobile apps market in 2021?

- What factors are affecting the strength of competition in the United States mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up the United States's mobile apps market?

Key Findings
The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT. Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2015 exchange rates.

The US Mobile Apps market is expected to generate total revenues of $107.4bn in 2016, representing a compound annual growth rate (CAGR) of 22% between 2012 and 2016.

Market consumption volume is forecast to increase with a CAGR of 19.6% between 2012-2016, to reach a total of 856.5 million applications in 2016.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 5.3% for the five-year period 2016 - 2021.

Table Of Contents

Mobile Apps in the United States
Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Apple Inc.
Electronic Arts Inc.
Facebook, Inc.
Alphabet Inc.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine


List of Tables
Table 1: United States mobile apps market value: $ million, 2012-16(e)
Table 2: United States mobile apps market volume: thousand applications, 2012-16(e)
Table 3: United States mobile apps market category segmentation: $ million, 2016(e)
Table 4: United States mobile apps market geography segmentation: $ million, 2016(e)
Table 5: United States mobile apps market value forecast: $ million, 2016-21
Table 6: United States mobile apps market volume forecast: thousand applications, 2016-21
Table 7: Apple Inc.: key facts
Table 8: Apple Inc.: key financials ($)
Table 9: Apple Inc.: key financial ratios
Table 10: Electronic Arts Inc.: key facts
Table 11: Electronic Arts Inc.: key financials ($)
Table 12: Electronic Arts Inc.: key financial ratios
Table 13: Facebook, Inc.: key facts
Table 14: Facebook, Inc.: key financials ($)
Table 15: Facebook, Inc.: key financial ratios
Table 16: Alphabet Inc.: key facts
Table 17: Alphabet Inc.: key financials ($)
Table 18: Alphabet Inc.: key financial ratios
Table 19: United States size of population (million), 2012-16
Table 20: United States gdp (constant 2005 prices, $ billion), 2012-16
Table 21: United States gdp (current prices, $ billion), 2012-16
Table 22: United States inflation, 2012-16
Table 23: United States consumer price index (absolute), 2012-16
Table 24: United States exchange rate, 2012-15


List of Figures
Figure 1: United States mobile apps market value: $ million, 2012-16(e)
Figure 2: United States mobile apps market volume: thousand applications, 2012-16(e)
Figure 3: United States mobile apps market category segmentation: % share, by value, 2016(e)
Figure 4: United States mobile apps market geography segmentation: % share, by value, 2016(e)
Figure 5: United States mobile apps market value forecast: $ million, 2016-21
Figure 6: United States mobile apps market volume forecast: thousand applications, 2016-21
Figure 7: Forces driving competition in the mobile apps market in the United States, 2016
Figure 8: Drivers of buyer power in the mobile apps market in the United States, 2016
Figure 9: Drivers of supplier power in the mobile apps market in the United States, 2016
Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in the United States, 2016
Figure 11: Factors influencing the threat of substitutes in the mobile apps market in the United States, 2016
Figure 12: Drivers of degree of rivalry in the mobile apps market in the United States, 2016
Figure 13: Apple Inc.: revenues and profitability
Figure 14: Apple Inc.: assets and liabilities
Figure 15: Electronic Arts Inc.: revenues and profitability
Figure 16: Electronic Arts Inc.: assets and liabilities
Figure 17: Facebook, Inc.: revenues and profitability
Figure 18: Facebook, Inc.: assets and liabilities
Figure 19: Alphabet Inc.: revenues and profitability
Figure 20: Alphabet Inc.: assets and liabilities

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ref:plp2016

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