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Mobile Apps in China

  • November 2016
  • -
  • MarketLine
  • -
  • 43 pages

Summary
Mobile Apps in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in China

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in China

- Leading company profiles reveal details of key mobile apps market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the China mobile apps market with five year forecasts by both value and volume

Reasons To Buy
- What was the size of the China mobile apps market by value in 2016?

- What will be the size of the China mobile apps market in 2021?

- What factors are affecting the strength of competition in the China mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up China's mobile apps market?

Key Findings
The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT. Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2015 exchange rates.

The Chinese Mobile Apps market is expected to generate total revenues of $72.8bn in 2016, representing a compound annual growth rate (CAGR) of 26.2% between 2012 and 2016.

Market consumption volume is forecast to increase with a CAGR of 11.9% between 2012-2016, to reach a total of 2,363.8 million applications in 2016.

Many companies have found it difficult to develop revenue streams as fast as they have developed user-bases, businesses are now operating through a number of different income systems and the value of the market is expected to increase.

Table Of Contents

Mobile Apps in China
Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alibaba Group Holding Limited
Baidu, Inc.
NetEase, Inc.
Tencent Holdings Limited
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine


List of Tables
Table 1: China mobile apps market value: $ million, 2012-16(e)
Table 2: China mobile apps market volume: thousand applications, 2012-16(e)
Table 3: China mobile apps market category segmentation: $ million, 2016(e)
Table 4: China mobile apps market geography segmentation: $ million, 2016(e)
Table 5: China mobile apps market value forecast: $ million, 2016-21
Table 6: China mobile apps market volume forecast: thousand applications, 2016-21
Table 7: Alibaba Group Holding Limited: key facts
Table 8: Alibaba Group Holding Limited: key financials ($)
Table 9: Alibaba Group Holding Limited: key financials (CNY)
Table 10: Alibaba Group Holding Limited: key financial ratios
Table 11: Baidu, Inc.: key facts
Table 12: Baidu, Inc.: key financials ($)
Table 13: Baidu, Inc.: key financials (CNY)
Table 14: Baidu, Inc.: key financial ratios
Table 15: NetEase, Inc.: key facts
Table 16: NetEase, Inc.: key financials ($)
Table 17: NetEase, Inc.: key financials (CNY)
Table 18: NetEase, Inc.: key financial ratios
Table 19: Tencent Holdings Limited: key facts
Table 20: Tencent Holdings Limited: key financials ($)
Table 21: Tencent Holdings Limited: key financials (CNY)
Table 22: Tencent Holdings Limited: key financial ratios
Table 23: China size of population (million), 2012-16
Table 24: China gdp (constant 2005 prices, $ billion), 2012-16
Table 25: China gdp (current prices, $ billion), 2012-16
Table 26: China inflation, 2012-16
Table 27: China consumer price index (absolute), 2012-16
Table 28: China exchange rate, 2012-16


List of Figures
Figure 1: China mobile apps market value: $ million, 2012-16(e)
Figure 2: China mobile apps market volume: thousand applications, 2012-16(e)
Figure 3: China mobile apps market category segmentation: % share, by value, 2016(e)
Figure 4: China mobile apps market geography segmentation: % share, by value, 2016(e)
Figure 5: China mobile apps market value forecast: $ million, 2016-21
Figure 6: China mobile apps market volume forecast: thousand applications, 2016-21
Figure 7: Forces driving competition in the mobile apps market in China, 2016
Figure 8: Drivers of buyer power in the mobile apps market in China, 2016
Figure 9: Drivers of supplier power in the mobile apps market in China, 2016
Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in China, 2016
Figure 11: Factors influencing the threat of substitutes in the mobile apps market in China, 2016
Figure 12: Drivers of degree of rivalry in the mobile apps market in China, 2016
Figure 13: Alibaba Group Holding Limited: revenues and profitability
Figure 14: Alibaba Group Holding Limited: assets and liabilities
Figure 15: Baidu, Inc.: revenues and profitability
Figure 16: Baidu, Inc.: assets and liabilities
Figure 17: NetEase, Inc.: revenues and profitability
Figure 18: NetEase, Inc.: assets and liabilities
Figure 19: Tencent Holdings Limited: revenues and profitability
Figure 20: Tencent Holdings Limited: assets and liabilities

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