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Mobile Apps in Japan

  • November 2016
  • -
  • MarketLine
  • -
  • 39 pages

Summary

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Summary
Mobile Apps in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Japan

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Japan

- Leading company profiles reveal details of key mobile apps market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Japan mobile apps market with five year forecasts by both value and volume

Reasons To Buy
- What was the size of the Japan mobile apps market by value in 2016?

- What will be the size of the Japan mobile apps market in 2021?

- What factors are affecting the strength of competition in the Japan mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up Japan's mobile apps market?

Key Findings
The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT. Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2015 exchange rates.

The Japanese Mobile Apps market is expected to generate total revenues of $47.5bn in 2016, representing a compound annual growth rate (CAGR) of 2.8% between 2012 and 2016.

Market consumption volume is forecast to increase with a CAGR of 5.3% between 2012-2016, to reach a total of 216.3 million applications in 2016.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 7.5% for the five-year period 2016 - 2021, which is expected to drive the market to a value of $68.3bn by the end of 2021.

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