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Introduction

Blue Cross Blue Shield of Michigan - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360? view of the company.

Features:

- Detailed information on Blue Cross Blue Shield of Michigan required for business and competitor intelligence needs

- A study of the major internal and external factors affecting Blue Cross Blue Shield of Michigan in the form of a SWOT analysis

- An in-depth view of the business model of Blue Cross Blue Shield of Michigan including a breakdown and examination of key business segments

- Intelligence on Blue Cross Blue Shield of Michigan’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors

- News about Blue Cross Blue Shield of Michigan, such as business expansion, restructuring, and contract wins

- Large number of easy-to-grasp charts and graphs that present important data and key trends

Highlights:

Blue Cross Blue Shield of Michigan (BCBSM or 'the company') provides health insurance services in Michigan under a license with the Blue Cross and Blue Shield Association. In 2013, BCBSM merged with Blue Cross Blue Shield of Michigan Mutual Insurance Company to form a non-profit mutual insurance company. BCBSM is headquartered in Detroit, Michigan and employed about 7,800 people in FY2014. The company recorded revenues of $12,493 million* during the financial year ended December 2014 (FY2014), an increase of 13.3% over FY2013. The operating profit of the company was $83 million in FY2014, as compared with an operating loss of $117 million in FY2013.The net profit** of the company was $272 million in FY2014, an increase of 2.6% over FY2013. *Net premium and self-funded fee revenue. **Addition to subscribers' reserves.

Reasons to Purchase:

- Gain understanding of Blue Cross Blue Shield of Michigan and the factors that influence its strategies

- Track strategic initiatives of the company and latest corporate news and actions

- Assess Blue Cross Blue Shield of Michigan as a prospective partner, vendor or supplier

- Support sales activities by understanding your customers' businesses better

- Stay up to date on Blue Cross Blue Shield of Michigan’s business structure, strategy and prospects

Table Of Contents

Blue Cross Blue Shield of Michigan - Strategy and SWOT Report
Company Overview
Business Description
History
Key Employees and Biographies
Company View
Locations and Subsidiaries
SWOT Analysis
Revenue Analysis
Key Competitors
Major Products and Services

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