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Lamar Advertising Company - Strategy and SWOT Report

  • January 2016
  • -
  • MarketLine
  • -
  • 24 pages

Introduction

Lamar Advertising Company - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360? view of the company.

Features:

- Detailed information on Lamar Advertising Company required for business and competitor intelligence needs

- A study of the major internal and external factors affecting Lamar Advertising Company in the form of a SWOT analysis

- An in-depth view of the business model of Lamar Advertising Company including a breakdown and examination of key business segments

- Intelligence on Lamar Advertising Company’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors

- News about Lamar Advertising Company, such as business expansion, restructuring, and contract wins

- Large number of easy-to-grasp charts and graphs that present important data and key trends

Highlights:

Lamar Advertising Company (Lamar or "the company") is an outdoor advertising company that sells advertising on billboards, buses, shelters, benches and logo plates. The company primarily operates in the US, where it is headquartered in Baton Rouge, Louisiana and employed approximately 3,200 people as on December 31, 2014. The company recorded revenues of $1,287.1 million during the financial year ended December 2014 (FY2014), an increase of 3.3% over FY2013. The operating profit of the company was $278.7 million in FY2014, an increase of 24.7% over FY2013. The net profit of the company was $253.2 million in FY2014, as compared to a net profit of $39.8 million in FY2013.

Reasons to Purchase:

- Gain understanding of Lamar Advertising Company and the factors that influence its strategies

- Track strategic initiatives of the company and latest corporate news and actions

- Assess Lamar Advertising Company as a prospective partner, vendor or supplier

- Support sales activities by understanding your customers' businesses better

- Stay up to date on Lamar Advertising Company’s business structure, strategy and prospects

Table Of Contents

Lamar Advertising Company - Strategy and SWOT Report
Company Overview
Business Description
History
Key Employees and Biographies
Company View
Locations and Subsidiaries
SWOT Analysis
Revenue Analysis
Major Products and Services

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