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American Greetings Corporation - Strategy and SWOT Report

  • November 2015
  • -
  • MarketLine
  • -
  • 30 pages


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American Greetings Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360? view of the company.


- Detailed information on American Greetings Corporation required for business and competitor intelligence needs

- A study of the major internal and external factors affecting American Greetings Corporation in the form of a SWOT analysis

- An in-depth view of the business model of American Greetings Corporation including a breakdown and examination of key business segments

- Intelligence on American Greetings Corporation’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors

- News about American Greetings Corporation, such as business expansion, restructuring, and contract wins

- Large number of easy-to-grasp charts and graphs that present important data and key trends


American Greetings Corporation (American Greetings or 'the company') is engaged in designing, manufacturing and sale of greeting cards and other social expression products. The company primarily operates in the US, Canada, the UK, Australia and New Zealand. It is headquartered in Cleveland, Ohio and employed approximately 28,400 people as of February 28, 2015, of whom 21,500 were part-time employees. The company recorded revenues of $2,011 million during the financial year ended February 2015 (FY2015), an increase of 2.1% over FY2014. The operating profit of the company was $144.4 million in FY2015, an increase of 5.5% over FY2014. The net profit of the company was $65.1 million in FY2015, an increase of 28.9% over FY2014.

Reasons to Purchase:

- Gain understanding of American Greetings Corporation and the factors that influence its strategies

- Track strategic initiatives of the company and latest corporate news and actions

- Assess American Greetings Corporation as a prospective partner, vendor or supplier

- Support sales activities by understanding your customers' businesses better

- Stay up to date on American Greetings Corporation’s business structure, strategy and prospects

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