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Baidu, Inc. - Strategy and SWOT Report

  • December 2015
  • 28 pages
  • MarketLine
Report ID: 3696158


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Baidu, Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360? view of the company.


- Detailed information on Baidu, Inc. required for business and competitor intelligence needs

- A study of the major internal and external factors affecting Baidu, Inc. in the form of a SWOT analysis

- An in-depth view of the business model of Baidu, Inc. including a breakdown and examination of key business segments

- Intelligence on Baidu, Inc.’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors

- News about Baidu, Inc., such as business expansion, restructuring, and contract wins

- Large number of easy-to-grasp charts and graphs that present important data and key trends


Baidu, Inc. (Baidu or "the company") is a Chinese language internet search provider. The company provides its services through website Baidu.com, which helps users to find information online, including, news; images and documents; and multimedia files. The company operates in China, the US, Cayman Islands, Hong Kong and Japan. It is headquartered in Beijing, China and employed 46,391 people as on December 31, 2014. The company recorded revenues of CNY49,052.3 million ($7,980.8 million) during the financial year ended December 2014 (FY2014), an increase of 53.6% over FY2013. The operating profit of the company was CNY12, 803.8 million ($2,083.2 million) in FY2014, an increase of 14.4% over FY2013. The net profit of the company was CNY13,187.1 million ($2,145.5 million) in FY2014, an increase of 25.4% over FY2013.

Reasons to Purchase:

- Gain understanding of Baidu, Inc. and the factors that influence its strategies

- Track strategic initiatives of the company and latest corporate news and actions

- Assess Baidu, Inc. as a prospective partner, vendor or supplier

- Support sales activities by understanding your customers' businesses better

- Stay up to date on Baidu, Inc.’s business structure, strategy and prospects

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