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2016 Outlook for the Global Automotive Industry 

  • March 2016
  • -
  • Frost & Sullivan
  • -
  • 110 pages

2016 Outlook for the Global Automotive Industry : Global Market to Reach 91 Million Sales as New Business Models Continue to Disrupt the Automotive Landscape

This research service discusses the 2016 outlook for the global automotive industry in detail. It illustrates the growth or slowdown of regional markets in 2015 and analyzes the expected market performance in 2016. It delves into original equipment manufacturer (OEM) strategies to excel in the target markets and segments, and introduces technology trends in 2016. This study will benefit the entire automotive value chain including OEMs, car rental and fleet companies, financial service providers, carsharing operators, technology solution providers, and a host of other industry participants looking to understand current automotive trends and their implications.

Key Highlights of 2015

Global automotive market hit million unit sales with United States, one of the key markets clocking in million unit sales.

The Elephant runs and the Dragon stumbles. China began flattening out with growth of around %, its slowest pace since 2012.

India was the lone star among emerging economies, with strong growth of about %. Digital retailing of parts, service, and vehicles accelerated. BMW, Renault, and Volvo joined the online sales bandwagon.
The Volkswagen Group’s “Dieselgate” emissions scandal shook the automotive industry, leading to a greater focus on compliance with OEMs establishing new/independent compliance divisions.

California drew up the first legislation that defines commercialization of autonomous vehicles. Three or other states are expected to follow over the next few years.

Bold Predictions for 2016

1 The global automotive market is expected to grow at a stable % to reach million units sales. It will be driven by growth in the United States and Western Europe, which will offset the slowdown in China and the decline in Japan.
2 Global auto sales growth is expected to peak as the average car age reaches years in the United States and years in Europe.
3 The SUV segment is expected to accelerate, growing in double digits.
4 The Volkswagen Group will flatline, if not shrink, as it works to re-establish its brand postscandal, with possible offloading of a division.
5 The trifecta design philosophy will take center stage with about models in the market by the end of the year.
6 Mobility will be in the limelight as volume original equipment manufacturers (OEMs) increasingly invest in mobility services, moving toward a car-as-a-service (CaaS) model.

Table Of Contents

2016 Outlook for the Global Automotive Industry 

Executive Summary
1. Key Highlights of 2015
2. Bold Predictions for 2016
3. Disruptive Trends in 2016
4. 2015-2016 Industry Senior Management Top-of-Mind Issues


Research Scope and Segmentation
1. Research Scope
2. Vehicle Segmentation


Key Global Automotive Sales Trends
1. Global Light Vehicle Sales by Region—A Snapshot
2. Winners of 2015
3. Top 5 Markets by Sales Volume in 2015
4. Global Light Vehicle Sales by OEM—A Snapshot
5. Key Regional Market—Europe (G5 vs. E5)
6. Key Regional Markets—United States and China
7. Key Regional Market—Emerging Economies (BRIC)
8. Key Regional Market—Emerging Economies (MISTA and Stan and Jan)
9. Key Regional Markets—BRI, MISTA, Stan and Jan
10. Key Launches in 2015
11. Key Launches in 2016


Key Automotive Trends to Watch
1. Rise of the SUV Segment
2. Emerging Technologies—Shift from Niche to Mass Market
3. Trifecta Vehicle Design Scaling Up in 2016
4. Scalable Partnerships the Name of the Game
5. Recalls to Restructure the Automotive Industry
6. Digitalization Reshaping the Automotive Retail Process
7. Trend Toward Localization of Manufacturing
8. New Revenue Opportunities Through Value-Added Services
9. Suppliers Driving Automotive MandA Activity
10. Tech Invasion—The Way Forward
11. Beyond Apple and Google—Shift in Power Balance?
12. Women in the Auto Industry—Both Sides of the Table
13. International Expansion of Chinese OEMs
14. Average Vehicle Age and New Vehicle Sales—Europe
15. Average Vehicle Age—United States
16. Frost and Sullivan's Assessment of the Dieselgate Fiasco and the Magnitude of its Impact
17. VW Group Emissions Scandal—Short- to Medium-Term Impact


ASEAN Market Outlook
1. ASEAN—Key Trends
2. Key Predictions—ASEAN
3. Market Share by Segment—Malaysia
4. Key Policies and Regulations—Malaysia
5. Market Share by Segment—Indonesia
6. Key Policies and Regulations—Indonesia
7. Market Share by Segment—Thailand
8. Key Policies and Regulations—Thailand
9. Technology Focus Areas in ASEAN in 2015 and 2020


Powertrain Outlook
1. Global Powertrain Mix—Unit Shipment by Region Snapshot
2. Global Crude Oil Price Trend and Regional Impact
3. Key 2016 Powertrain Market Trends
4. Powertrain Technology Development—OEM Focus
5. Growth Outlook by Region and Propulsion Type
6. Regional Strategy for Testing Procedures
7. Impact to Regulatory Framework Due to Emission Scandal
8. VW Crisis—Push Towards EVs
9. Top Powertrain and EV Predictions for 2016


eMobility Outlook
1. EV Sales 2015
2. EV Sales—United States
3. EV Charging Points—United States
4. EV Charging Points—Europe
5. Futuristic Approach by Leading OEMs
6. Unit Shipment Forecast by Region and Technology
7. EV Outlook


Intelligent Mobility Outlook
1. Key Market Trends—2016
2. Realization of Levels 2 and 3 Autonomous Driving
3. Disruption to Commercialization—New Sensing Solutions
4. Supplier-Level Consolidation Leading to New Market Opportunities
5. Lidar—Enabler of Automated Driving
6. 48V Power Net—Enabler of Automated Driving
7. Sensor Fusion—Enabler of Automated Driving


Connectivity and Big Data Analytics Outlook
1. Top-Level Solution Trends
2. Opportunities—Functional Areas of Connected Car Technology
3. 5G in Cars
4. Rethinking Automotive with Big Data
5. Connected Car—Key Avenues for Monetization
6. Connected Cars and Autonomous Vehicles Bolster Cloud Adoption
7. Cloud Computing Transition from Non-Core to Critical Futuristic Use Cases
8. Connected Car Cybersecurity—Industry Initiatives and Impact Analysis
9. 2016 Top 5 Predictions


Mobility Outlook
1. Carsharing as a Component of Integrated Mobility
2. Strong Public Transit Networks to Support Growth of Ridesharing
3. Integrated Mobility Service Providers Unite to Cater to Customer Needs
4. Pilot Projects Boosting Popularity of On-demand Mobility
5. Advancements and Trends in 2016


Aftermarket Outlook
1. Key Aftermarket Trends in 2016
2. Key Aftermarket Trends in 2016
3. Global Aftermarket Outlook—New Entrants and Disruptive Models
4. Aftermarket Outlook—Emerging Technologies in the Bay
5. Aftermarket Outlook—Trends Impacting Vehicle Service
6. Aftermarket Outlook— Future Service Delivery Models
7. Aftermarket Outlook— Garage of Tomorrow
8. Aftermarket Outlook—The Connected Parts Store in 2025
9. Aftermarket Outlook— In-vehicle Sales
10. Aftermarket 2025—Transforming B2B eCommerce Channel


Key Conclusions
1. Key Conclusions and 2016 Outlook
2. Legal Disclaimer


1. Abbreviation List
2. Abbreviation List

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