1. Market Research
  2. > Consumer Electronics
  3. > Audio and Video Equipment Market Trends

The Impact of Licensing Costs on the Growth of Next-Gen Audio

  • March 2016
  • 3 pages
  • Frost & Sullivan
Report ID: 3700108

Summary

Table of Contents

The Impact of Licensing Costs on the Growth of Next-Gen Audio Technologies

At the end of 2015, media circles were abuzz with discussions on the HEVC/H.265 video coding standard, who’s adopting it, how much it will cost to license, and what the launch of the Open Media Alliance might mean.

The spotlight on video has burned so bright that nextgen audio has not been covered at all. This relative obscurity is unwarranted, however, given both the complementarity of these two next-gen technologies and the imminence of important standards-based decisions. Dramatic technological improvements in audio ready to be broadly deployed and adopted to support the advanced video features are now the talk of the town. As consumers flock to update their home theaters, and also their mobile devices, the pressure is on to deliver something that also sounds fantastic. And 3D audio delivers that perfect complement to 4K UHD content. Using 3D audio, sound sources can be placed in virtual locations.

This allows audio to sound as if it were coming from any direction—such as from behind, above or below a listener— regardless of the location of the speakers. Proponents of 3D audio describe it as an "immersive technology," and for anyone who has experienced it, it seems almost unreal, clearly a step-change in user experience. As with any new technology, a "Beta vs. VHS" watershed moment for adoption is likely to happen. For 3D audio, that moment could be a decision concerning "ATSC 3.0" by the Advanced Television Standards Committee expected this fall. By way of background, the ATSC is a global nonprofit whose membership includes broadcasters, electronics manufacturers, broadcast equipment makers, regulators, and related experts.

ATSC ushered in the era of digital television, and its new standardization process is being watched closely by many industry observers for TV and beyond. Its 3.0 audio and video selections will potentially be deployed in billions of devices and content titles over the next decade. For video, the main contender is HEVC. As for Audio, it's up for grabs with MPEG-H 3D Audio and AC-4 vying for adoption. Another technology—DTS—had been in contention as well, but it has since been withdrawn from ATSC consideration.




Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Audio Visual

  • $ 8600
  • Industry report
  • February 2017
  • by GlobalData

Audio Visual Summary The audio visual market will experience a decline in 2017, reflecting price rises driving up costs to the supply chain. Price inflation will kick in as hedging runs out and supply ...

The UK Electricals Market 2017-2022

  • $ 5759
  • Industry report
  • May 2017
  • by GlobalData

The UK Electricals Market 2017-2022 Summary "The UK Electricals Market 2017-2022", is part of GlobalData Retail’s sector analysis series, providing a detailed analysis of the electricals market, with ...

Global Home Audio Equipment - Business & Consumer Appliances

  • $ 4950
  • Industry report
  • January 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Home Audio Equipment in US$ Thousand and Thousand Units by the following Product Segments: Home Audio Systems, Home Audio Components, Home Theater in a Box ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.