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Canada Pet Food Market

  • December 2016
  • -
  • Mordor Intelligence LLP
  • -
  • 66 pages

The Canadian pet foods market is a major one; with the cat and dog food sales alone at $1.85 billion and volumes sale of 480,000 tons (2014). The industry was valued at $1,434.1 million in 2014 and is expected to reach $1,781.7 million by 2020 growing at a CAGR of 3.7%. A large fraction the industry is located around Ontario and has an employee base of over 2000 people.

The recent rise of pet humanization wherein pets are treated with increased care and hygiene is proving to be a major driver for the market and is leading to major changes in product packing and resourcing of ethically viable products. The development of private labels stores focusing on unique and locally sourced products to increase their overall appeal, and the increasing density of nuclear families are the other major drivers of the market. The increase in penetration of e-commerce sector is proving to be a major opportunity for the low cost marketing for the innovative and novel product line developed by these emerging companies.

The industry is segmented into dry food, wet food, snacks, veterinary food, liquid food, and organic food. Dry food is the largest segment accounting for a large share of the total market share, followed by snacks and wet foods. The market is further segmented based on animal type wherein dog and cat foods occupy the largest market due to their increased domestication and appeal. There is a large interest in pet ownership across Canada, with an ownership of over 13.7 million pets. On the basis of product type, the free-from products such as grain free, soy free, and low grain products are gaining a major foothold in regard to the increasing health consciousness among consumers. Pricing and sales mechanism wherein the internet sales are gaining a strong hold, are the other major segments. About 70% of the pet food is sold through pet shops, superstore, and grocery stores.

Some of the major players in the Canadian pet food market are Nestle, Proctor & Gamble Co., Mars Inc, HILL’s Pet Nutrition and Loblaws Cos Ltd. The industry is characterized by a high level of consolidation and competition, thus posing a restraint of difficult entry for new players. Emerging manufacturers are countering this by development of high end natural/organic products, targeting a specific market. The other constrains include the increased allergic reactions to pets, fierce competition from online vendors, governmental regulation and a challenging economy.

In this report we offer,

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Canada Pet Food Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Canada Pet Food Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why should you buy this report?

For getting a comprehensive overview of the Canada Pet Food Market
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.

Table Of Contents

Canada Pet Food Market
1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

2. Research Approach and Methodology

2.1 Introduction

2.2 Research Designs

2.3 Study Timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Market Dynamics

3.1 Drivers

3.1.1 Pet Refinement/ Humanization influencing the purchasing decisions

3.1.2 Changing perception of consumer towards pet health

3.1.3 Increasing trend of nuclear family

3.1.4 Increasing sales from Therapeutic pet food

3.2 Restraints

3.2.1 Issues with regulatory

3.2.2 Pets increasing obesity

3.2.3 Pet allergies

3.3 Opportunities

3.3.1 Growing demand for innovative pet food

3.3.2 Increasing online sales and home delivery

3.3.3 Growth in demand for natural and organic pet foods

3.4 Porter's Five Forces Analysis

3.4.1 Bargaining Power of Suppliers

3.4.2 Bargaining Power of Buyers

3.4.3 Threats of New Entrants

3.4.4 Threats of Substitute Products and Services

3.4.5 Degree of Competition

4. Market Segmentation

4.1 By Product

4.1.1 Dry Pet Foods

4.1.1.1 Grain Free

4.1.1.2 Others

4.1.2 Wet Pet Foods

4.1.2.1 Grain Free

4.1.2.2 Others

4.1.3 Veterinary Diets

4.1.4 Treats/Snacks

4.1.5 Liquid Food

4.1.6 Organic Product

4.2 By Pricing

4.2.1 Economic Segment

4.2.2 Premium Segment

4.2.3 Super Premium Segment

4.3 By Animal Type

4.3.1 Dog

4.3.2 Cat

4.3.3 Bird

4.3.4 Other Animals

4.4 By Ingredients Type

4.4.1 Animal Derived

4.4.2 Plant Derived

4.4.3 Cereals and Cereal Derivatives

4.4.4 Others

4.5 By Sales Channels

4.5.1 Specialized Pet Shops

4.5.2 Internet Sales

4.5.3 Hypermarkets

4.5.4 Others (Grocery, Non-Grocery Stores)

5. Competitive Landscape

5.1 Market Shares of Leading Players

5.2 Strategies Adopted by Leading Players

6. Company Profiles

6.1 Mars Inc

6.2 Nestle SA (Purina)

6.3 Colgate Palmolive ( Hill's Pet Nutrition)

6.4 Uni-Charm Corp

6.5 Nutriara Alimentos Ltda

6.6 InVivo NSA

6.7 Agrolimen Sa

6.8 Mogiana Alimentos SA

6.9 Heristo AG

6.10 Deuerer

6.11 Wellpet

6.12 J.M.Sucker (Big Heart)

6.13 Diamond Pet Foods

6.14 Blue Buffalo

6.15 Merrick Pet Care

6.16 Sunshine Mills

6.17 Ainsworth Pet Nutrition

6.18 Yamahisa Pet Care

6.19 Debifu Pet Products Co. Ltd



7. Appendix
7.1 Sources

7.2 Disclaimer

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