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The South American pet food market is an important one in terms of future prospects and total volume sales. The market was valued at around $7,817.1 Million in 2014 and is projected to grow at a CAGR of 4.4% to reach $10,104.8 Million by 2020. Brazil is the most dominant and highly positioned market occupying nearly 63% of the South American market space, followed by Argentina at 14%. The other important markets are that of Chile, Uruguay, and Venezuela.

The rapid economic and social changes in these countries are leading to increased urbanization, high income growth, and a strong aesthetic sense among the consumers. Pet ‘humanization’ wherein human characteristics are ascribed to pets is a direct consequence of these changes. Because of the rise in this trend of humanization, owners are becoming increasing aware regarding pet health, nutrient uptake, and overall wellness. Manufacturers are increasingly capitalizing on this situation and differentiating their products on these lines; natural and ethically sourced products are a major hit in this regard. The other important drivers of the market are the increasing number of nuclear families, which is a direct consequence of the high economic growth, due to which many families are adopting more and more pets for both security and companionship.

As with all developing regions, South American market is dependent on government intervention in the form of restrictions, foreign investments and tax policies. Pet food is taxed at a higher rate compared to human or agricultural food and this is causing to a significant price rise making consumers depend on leftovers for their pets. A uniform and market sensitive governmental policy is essential to counter this constrain and to push the market even further. The increasing complexity of commercial foods is also leading to the presence of allergens in many pet foods; this is a major constrain for the market and is forcing many manufacturers to focus on the ingredient content of their products.

The rapid modernization of these countries, less market penetration and increasing interest in pet ownership are providing various opportunities for the industry. The growth of e-commerce sector is enabling more flexible and comfortable shopping for the consumers and also helping both upcoming and established players with ease of access. The demand for high end premium foods, and pet foods with natural or ethically sourced materials is also on the rise, is proving to be a major opportunity for emerging players.

The market is segmented based on product type, animal type, pricing, sales channel, and geography. In the product type differentiation, dry pet foods hold the largest share mainly due to their low cost and ease of handling. Nutritious and healthy pet food is also on the rise due to the increased awareness about these factors among consumers. The free-from products such as grain free, soy free, and low grain products are also gaining a major foothold in this regard. On the basis of animal type, dogs dominate the South American market by a large percentage thereby leading to a high demand for their food. . Brazil, Argentina, and Chile account for nearly 93% of the total volume; Brazil is the major market here with a contribution of atleast 70%.

The major companies in the South American Pet Food market are Mars Inc., Nestle, Nutriara Alimentos, Total Alimentos, NutriPro, Mogiana Alimentos, and Grupo Pilar.

In this report we offer

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the South America Pet Food Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the South America Pet Food Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why should you buy this report?

For getting a comprehensive overview of the South America Pet Food Market
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.

Table Of Contents

South America Pet Food Market - Growth, Trends and Forecasts (2015 - 2020)
1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

2. Research Approach and Methodology

2.1 Introduction

2.2 Research Designs

2.3 Study Timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Market Dynamics

3.1 Drivers

3.1.1 Pet Refinement/ Humanization influencing the purchasing decisions

3.1.2 Changing perception of consumer towards pet health

3.1.3 Increasing trend of nuclear family

3.1.4 Increasing sales from Therapeutic pet food

3.2 Restraints

3.2.1 Issues with regulatory

3.2.2 Pets increasing obesity

3.2.3 Pet allergies

3.3 Opportunities

3.3.1 Growing demand for innovative pet food

3.3.2 Increasing online sales and home delivery

3.3.3 Growth in demand for natural and organic pet foods

3.4 Porter's Five Forces Analysis

3.4.1 Bargaining Power of Suppliers

3.4.2 Bargaining Power of Buyers

3.4.3 Threats of New Entrants

3.4.4 Threats of Substitute Products and Services

3.4.5 Degree of Competition

4. Market Segmentation

4.1 By Product

4.1.1 Dry Pet Foods Grain Free Others

4.1.2 Wet Pet Foods Grain Free Others

4.1.3 Veterinary Diets

4.1.4 Treats/Snacks

4.1.5 Liquid Food

4.1.6 Organic Product

4.2 By Pricing

4.2.1 Economic Segment

4.2.2 Premium Segment

4.2.3 Super Premium Segment

4.3 By Animal Type

4.3.1 Dog

4.3.2 Cat

4.3.3 Bird

4.3.4 Other Animals

4.4 By Ingredients Type

4.4.1 Animal Derived

4.4.2 Plant Derived

4.4.3 Cereals and Cereal Derivatives

4.4.4 Others

4.5 By Sales Channels

4.5.1 Specialized Pet Shops

4.5.2 Internet Sales

4.5.3 Hypermarkets

4.5.4 Others (Grocery, Non-Grocery Stores)

4.6 By Geography

4.6.1 South America Brazil Argentina Others

5. Competitive Landscape

5.1 Market Shares of Leading Players

5.2 Strategies Adopted by Leading Players

6. Company Profiles

6.1 Mars Inc

6.2 Nestle SA (Purina)

6.3 Colgate Palmolive ( Hill's Pet Nutrition)

6.4 Uni-Charm Corp

6.5 Nutriara Alimentos Ltda

6.6 InVivo NSA

6.7 Agrolimen Sa

6.8 Mogiana Alimentos SA

6.9 Heristo AG

6.10 Deuerer

6.11 Wellpet

6.12 J.M.Sucker (Big Heart)

6.13 Diamond Pet Foods

6.14 Blue Buffalo

6.15 Merrick Pet Care

6.16 Sunshine Mills

6.17 Ainsworth Pet Nutrition

6.18 Yamahisa Pet Care

6.19 Debifu Pet Products Co. Ltd

7. Appendix
7.1 Sources

7.2 Disclaimer

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