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  5. > Germany Pet Food Market - Growth, Trends and Forecasts (2015 - 2020)

The German is characterized as a mature and bifurcated market, with sales of over $4,785 Million in 2014 and is expected to grow into a $xx Billion market by 2020 at a CAGR of xx%. Germany, the largest economy in the European Union, is a large and promising market for U.S. pet food exports. The German market is mature and somewhat saturated but it is steadily growing.

German pet owners are trending toward products that ‘humanize’ the care of their pets and, in response manufacturers have developed premium pet foods focusing on health and wellness issues. This focus on specificity is increasing the unit price of the product thereby countering the reduced volumes sales. Germany is a leading market for pet food products and the market is steadily growing. The other impact of this is the development of private label stores that are focusing on the premium and super premium segment. Economy lines are sold by supermarkets and discounters. Economy lines or private label products account for nearly two third of all sales. While the Premium pet food products are mostly marketed through specialty shops. This shows that price and quality are the most important factors for German customers. The industry is also utilizing the increased penetration of the e-commerce sector, giving customers more flexibility and ease in shopping.

The main constrain of the market is the regulatory framework of the EU which dictates rules on labeling, hygiene, and animal health to the industry, with specific import and export specifications. The growing incidence of pet obesity is causing most consumers to limit the calorie and food content; this is proving to be a dampener for the industry. The increasing allergic reactions to certain foods are another important constraint to the market.

The market is segmented based on product type, pricing, by animal type, and by sales channel. Dry food is the largest segment accounting for a large part of total market share, followed by snacks and wet foods. The free-from products such as grain free, soy free, and low grain products are gaining a major foothold in regard to the increasing health consciousness among consumers. The market has a good demand for both premium and economy priced foods, showing the importance of price and quality in the Germany. Over 38% of the households in Germany own atleast one pet; they have over 11.8 million cats, 6.8 million dogs and nearly 5.9 million small mammals. The premium products are mostly sold in specialty stores and mid-priced products occupy the supermarket. Private label products account for over 60% of the sales.

The major pet food companies in Germany are Deuerer, Heristo AG, Vitakraft-Werke Wührmann & Sohn, Fressnapf, Aldi, Rewe, Mars and Nestle. Manufacturers are broadening product ranges by targeting specific breeds, sizes, and ages. Sales of therapeutic dog food have also increased; however, it remains a small niche product due to high prices. Premium dog food and dog treats are expected to be the primary drivers of future growth. Premium cat food will be a major driver of overall cat food growth. However, economy wet cat food will likely grow due to the rising popularity of private label products.

In this report we offer

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Germany Pet Food Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Germany Pet Food Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why should you buy this report?

For getting a comprehensive overview of the Germany Pet Food Market
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.

Table Of Contents

Germany Pet Food Market - Growth, Trends and Forecasts (2015 - 2020)
1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

2. Research Approach and Methodology

2.1 Introduction

2.2 Research Designs

2.3 Study Timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Market Dynamics

3.1 Drivers

3.1.1 Pet Refinement/ Humanization influencing the purchasing decisions

3.1.2 Changing perception of consumer towards pet health

3.1.3 Increasing trend of nuclear family

3.1.4 Increasing sales from Therapeutic pet food

3.2 Restraints

3.2.1 Issues with regulatory

3.2.2 Pets increasing obesity

3.2.3 Pet allergies

3.3 Opportunities

3.3.1 Growing demand for innovative pet food

3.3.2 Increasing online sales and home delivery

3.3.3 Growth in demand for natural and organic pet foods

3.4 Porter's Five Forces Analysis

3.4.1 Bargaining Power of Suppliers

3.4.2 Bargaining Power of Buyers

3.4.3 Threats of New Entrants

3.4.4 Threats of Substitute Products and Services

3.4.5 Degree of Competition

4. Market Segmentation

4.1 By Product

4.1.1 Dry Pet Foods Grain Free Others

4.1.2 Wet Pet Foods Grain Free Others

4.1.3 Veterinary Diets

4.1.4 Treats/Snacks

4.1.5 Liquid Food

4.1.6 Organic Product

4.2 By Pricing

4.2.1 Economic Segment

4.2.2 Premium Segment

4.2.3 Super Premium Segment

4.3 By Animal Type

4.3.1 Dog

4.3.2 Cat

4.3.3 Bird

4.3.4 Other Animals

4.4 By Ingredients Type

4.4.1 Animal Derived

4.4.2 Plant Derived

4.4.3 Cereals and Cereal Derivatives

4.4.4 Others

4.5 By Sales Channels

4.5.1 Specialized Pet Shops

4.5.2 Internet Sales

4.5.3 Hypermarkets

4.5.4 Others (Grocery, Non-Grocery Stores)

5. Competitive Landscape

5.1 Market Shares of Leading Players

5.2 Strategies Adopted by Leading Players

6. Company Profiles

6.1 Mars Inc

6.2 Nestle SA (Purina)

6.3 Colgate Palmolive ( Hill's Pet Nutrition)

6.4 Uni-Charm Corp

6.5 Nutriara Alimentos Ltda

6.6 InVivo NSA

6.7 Agrolimen Sa

6.8 Mogiana Alimentos SA

6.9 Heristo AG

6.10 Deuerer

6.11 Wellpet

6.12 J.M.Sucker (Big Heart)

6.13 Diamond Pet Foods

6.14 Blue Buffalo

6.15 Merrick Pet Care

6.16 Sunshine Mills

6.17 Ainsworth Pet Nutrition

6.18 Yamahisa Pet Care

6.19 Debifu Pet Products Co. Ltd

7. Appendix
7.1 Sources

7.2 Disclaimer

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