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Russian pet food market is a relatively young market poised for high growth. The market is valued at $XX billion in 2014 and is expected to mature into a $XX Billion dollar market by 202 growing at a CAGR of xx%. Russia currently occupies only 2% of the global pet food market.

Russia is the second largest owner of pets, second only to US. 33% of Russians families own atleast one cat (~25-30 million cats), 20% have dogs (~20 million), and 3% own a fish. These numbers combined with the recently opened market space for foreign players shows the potential of the market. Foreign companies control nearly 90% of the pet care market in Russia; the major industry activity started only 20 years ago.

This economic growth has driven demand for pet ownership and prepared pet food products. The sizable gap between prepared and unprepared pet foods presents a potential growth opportunity for this large, untapped market. An increase in disposable incomes has also improved demand for premium pet food products. The urbanization of the Russian population has also contributed to the growth in sales of prepared pet foods, as these products are more convenient and are more suitable for the busy lifestyles of urban dwellers. The major restrain of the market is the lack of awareness among the consumers. Being a young market the marketing system is not well established in Russia, due to which many Russians don’t know much about the nutrient content or benefit of the commercial products. The increasing allergies to pet food ingredients and the rising incidence of pet obesity are the other major restrains for the market.

Multinational companies dominate the pet food market in Russia. Imports account for roughly 70% of prepared pet foods. Mars Inc. and Nestlé are the overall market share leaders. Domestic companies have attempted to penetrate the market, but have been relatively unsuccessful due to the lack of financial resources to compete with the multinational giants. Also the pet food companies have begun to market their food heavily on nutritional claims, as pet owners in Russia are looking for healthy alternatives to unprepared pet food. This has been a strong driver of growth in the Russian market.

In this report we offer

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Russia Pet Food Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Russia Pet Food Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why should you buy this report?

For getting a comprehensive overview of the Russia Pet Food Market
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.

Table Of Contents

Russia Pet Food Market - Growth, Trends and Forecasts (2015 - 2020)
1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

2. Research Approach and Methodology

2.1 Introduction

2.2 Research Designs

2.3 Study Timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Market Dynamics

3.1 Drivers

3.1.1 Pet Refinement/ Humanization influencing the purchasing decisions

3.1.2 Changing perception of consumer towards pet health

3.1.3 Increasing trend of nuclear family

3.1.4 Increasing sales from Therapeutic pet food

3.2 Restraints

3.2.1 Issues with regulatory

3.2.2 Pets increasing obesity

3.2.3 Pet allergies

3.3 Opportunities

3.3.1 Growing demand for innovative pet food

3.3.2 Increasing online sales and home delivery

3.3.3 Growth in demand for natural and organic pet foods

3.4 Porter's Five Forces Analysis

3.4.1 Bargaining Power of Suppliers

3.4.2 Bargaining Power of Buyers

3.4.3 Threats of New Entrants

3.4.4 Threats of Substitute Products and Services

3.4.5 Degree of Competition

4. Market Segmentation

4.1 By Product

4.1.1 Dry Pet Foods Grain Free Others

4.1.2 Wet Pet Foods Grain Free Others

4.1.3 Veterinary Diets

4.1.4 Treats/Snacks

4.1.5 Liquid Food

4.1.6 Organic Product

4.2 By Pricing

4.2.1 Economic Segment

4.2.2 Premium Segment

4.2.3 Super Premium Segment

4.3 By Animal Type

4.3.1 Dog

4.3.2 Cat

4.3.3 Bird

4.3.4 Other Animals

4.4 By Ingredients Type

4.4.1 Animal Derived

4.4.2 Plant Derived

4.4.3 Cereals and Cereal Derivatives

4.4.4 Others

4.5 By Sales Channels

4.5.1 Specialized Pet Shops

4.5.2 Internet Sales

4.5.3 Hypermarkets

4.5.4 Others (Grocery, Non-Grocery Stores)

5. Competitive Landscape

5.1 Market Shares of Leading Players

5.2 Strategies Adopted by Leading Players

6. Company Profiles

6.1 Mars Inc

6.2 Nestle SA (Purina)

6.3 Colgate Palmolive ( Hill's Pet Nutrition)

6.4 Uni-Charm Corp

6.5 Nutriara Alimentos Ltda

6.6 InVivo NSA

6.7 Agrolimen Sa

6.8 Mogiana Alimentos SA

6.9 Heristo AG

6.10 Deuerer

6.11 Wellpet

6.12 J.M.Sucker (Big Heart)

6.13 Diamond Pet Foods

6.14 Blue Buffalo

6.15 Merrick Pet Care

6.16 Sunshine Mills

6.17 Ainsworth Pet Nutrition

6.18 Yamahisa Pet Care

6.19 Debifu Pet Products Co. Ltd

7. Appendix
7.1 Sources

7.2 Disclaimer

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