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The Malaysian market is characterized by their high upper middle class population and is mostly placed under the middle income bracket. The country is also poised for high stats owning to the fact that over 50% of the nation is estimated to be less than 30 years of age. The urban nature of this young people is also crucial to the adoption of pets and fulfillment of humanization trends. The country is also marked with significant ethical diversity, a point which can prove as a positive force in regards to extensive product differentiation.

The Malaysia pet food market has been segmented by product, pricing, animals and sales channel type. Pet Meals account for over 56% of the product market share, followed by Treats/Snacks in terms of value. Organic products are the fastest growing sector due to increased health awareness among the pet owners. Cat food is the major market in terms of market value with around XX% share. However, increased dog adoption rates are expected to propel the dog food market at a faster CAGR of XX% for the coming 5 years.

Economic foods are the major and matured market in terms of both value and volume in Malaysia. But due to the anticipated economic rebound and humanization, pet owners are ready to shed extra bucks and go for premium products for their loved pets. Small pet shops and hypermarkets registered the maximum amount of retail sales in 2014. However, higher discounts and ease of shopping due to busy lifestyles triggered the e-commerce and the subsequent internet sales of pet food, which is expected to grow at a comparatively higher CAGR of 10% during the forecasted period. Around 93% of the Malaysian pet food market is dependent on the imports and the international players such as Royal Canin, Mars Inc.Anchor, Nestle Purina and Hills Pet Nutrition enjoy their supremacy over the market in the country.

In this report we offer

Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Malaysia Pet Food Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Malaysia Pet Food Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why should you buy this report?

For getting a comprehensive overview of the Malaysia Pet Food Market
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.

Table Of Contents

Malaysia Pet Food Market - Growth, Trends and Forecasts (2015 - 2020)
1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

2. Research Approach and Methodology

2.1 Introduction

2.2 Research Designs

2.3 Study Timelines

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Market Dynamics

3.1 Drivers

3.1.1 Pet Refinement/ Humanization influencing the purchasing decisions

3.1.2 Changing perception of consumer towards pet health

3.1.3 Increasing trend of nuclear family

3.1.4 Increasing sales from Therapeutic pet food

3.2 Restraints

3.2.1 Issues with regulatory

3.2.2 Pets increasing obesity

3.2.3 Pet allergies

3.3 Opportunities

3.3.1 Growing demand for innovative pet food

3.3.2 Increasing online sales and home delivery

3.3.3 Growth in demand for natural and organic pet foods

3.4 Porter's Five Forces Analysis

3.4.1 Bargaining Power of Suppliers

3.4.2 Bargaining Power of Buyers

3.4.3 Threats of New Entrants

3.4.4 Threats of Substitute Products and Services

3.4.5 Degree of Competition

4. Market Segmentation

4.1 By Product

4.1.1 Dry Pet Foods Grain Free Others

4.1.2 Wet Pet Foods Grain Free Others

4.1.3 Veterinary Diets

4.1.4 Treats/Snacks

4.1.5 Liquid Food

4.1.6 Organic Product

4.2 By Pricing

4.2.1 Economic Segment

4.2.2 Premium Segment

4.2.3 Super Premium Segment

4.3 By Animal Type

4.3.1 Dog

4.3.2 Cat

4.3.3 Bird

4.3.4 Other Animals

4.4 By Ingredients Type

4.4.1 Animal Derived

4.4.2 Plant Derived

4.4.3 Cereals and Cereal Derivatives

4.4.4 Others

4.5 By Sales Channels

4.5.1 Specialized Pet Shops

4.5.2 Internet Sales

4.5.3 Hypermarkets

4.5.4 Others (Grocery, Non-Grocery Stores)

5. Competitive Landscape

5.1 Market Shares of Leading Players

5.2 Strategies Adopted by Leading Players

6. Company Profiles

6.1 Mars Inc

6.2 Nestle SA (Purina)

6.3 Colgate Palmolive ( Hill's Pet Nutrition)

6.4 Uni-Charm Corp

6.5 Nutriara Alimentos Ltda

6.6 InVivo NSA

6.7 Agrolimen Sa

6.8 Mogiana Alimentos SA

6.9 Heristo AG

6.10 Deuerer

6.11 Wellpet

6.12 J.M.Sucker (Big Heart)

6.13 Diamond Pet Foods

6.14 Blue Buffalo

6.15 Merrick Pet Care

6.16 Sunshine Mills

6.17 Ainsworth Pet Nutrition

6.18 Yamahisa Pet Care

6.19 Debifu Pet Products Co. Ltd

7. Appendix
7.1 Sources

7.2 Disclaimer

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