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Seven Premium: Raising private label to powerful destination brand status

  • December 2015
  • -
  • MarketLine
  • -
  • 25 pages

Summary

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Introduction

Seven Premium is a private label (PL) brand created by Seven & I Holdings, which is the parent company of multiple retail chains in Japan, including Seven Eleven Japan. The brand was launched in 2007, and has grown to be the leading PL brand in Japan, overtaking the previous leader Topvalu.

Features and benefits

- Learn about the Seven Premium brand.

- Understand the strategies underpinning its success.

- Assess future opportunities for Seven Eleven to grow the brand.

Highlights

- Seven Premium products have taken full advantage of the product development know-how and infrastructure cultivated by companies within the group. Product development has continued to seek innovative approaches so that Seven Premium's products meet changeable consumer needs and trends.

- Pursuing high quality and deliciousness can build brand loyalty, and this brand positioning may see opportunities in other Asian countries. The approach of adjusting flavors to meet local preferences may be applicable in various countries.

Your key questions answered

- What is Seven Premium?

- How has it become Japan's leading private label brand?

- How does Seven Premium develop new, and adapt existing, products for new markets?

- What future opportunities exist for the brand?

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