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Mobile Value-Added Services in Europe: Forces Driving and Inhibiting Enterprise MVAS for MNOs, MarketLine

  • December 2015
  • 29 pages
  • MarketLine
Report ID: 3701921

Summary

Table of Contents

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Introduction

The first section presents a set of definitions and taxonomy for MVAs. It then provides the market context, including MVAs adoption trends based on the enterprise survey, and looks at the major forces driving and inhibiting MVAs adoption across enterprises in Europe. The report contains two case studies of MNOs, providing in-depth views of the strategies and technologies used in the MVAs space.

Features and benefits

- What are MVAs and why is adoption of them high in Europe?

- Learn about market drivers and inhibitors

- Explore working examples of telecommunications services providers

Highlights

- An enterprise investment survey conducted by Current Analysis shows that 69% of enterprises expect their spending on MVAs to increase over the next 12 months, and 34% rely on MNOs to manage their MVAs. MNOs have a strong position in the MVAs market in Europe and will continue to be the first choice for European enterprises deploying MVAs services.

- MNOs are expected to invest substantially in technology over the next five years to help automate the development, provisioning, billing integration, sales and marketing of MVAS. MNOs will adopt technology platforms from well-established vendors such as MobileIron, AirWatch (VMware), SAP, IBM, Jasper and FeedHenry (Red Hat).

- IT service providers and small consulting specialists (including VARs), account for the second and third largest numbers of enterprise MVAs deployments in Europe. The MVAs ecosystem in the region is fairly strong, and it continues to gain the support of MVAs technology partners and platform providers.

Your key questions answered

- What are MVAs?

- Why are enterprises across Europe adopting MVAs?

- What are the major market drivers and inhibitors?

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