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Global Analysis of the Broadcast and DTT Market 

  • March 2016
  • -
  • Frost & Sullivan
  • -
  • 75 pages

Global Analysis of the Broadcast and DTT Market : Backpack Encoders Impact Contribution Revenue while Refresh Cycle Bolsters DTT Segment but HEVC Still Elusive

Key Findings

The broadcast and digital terrestrial transmission (DTT) video encoders market earned $ million worldwide in revenues in 2015, which is up slightly from a disappointing 2014.
Contribution encoder revenues are forecast to increase modestly year-over-year, while revenues from DTT and primary backhaul are projected to steadily decline.
o Content quality, latency, and compression efficiency remain the primary differentiators for contribution encoders. Quality is also crucial for DTT.
o Growth in AVC, and rise in resolutions to HD and UHD are driving revenues forward. However, average prices are falling; compounding this challenge is falling demand as countries reach completion of digitization and contribution networks shift to using uncompressed video over IP.

- HEVC or H.265 is the most salient technical disruption on the horizon. Frost & Sullivan forecasts a strong uptick in HEVC sales in the 2017 to 2018 timeframe, once high dynamic range (HDR) issues are resolved and encoders can break the Mbps barrier for K fps compression of real-time content. HEVC will also begin to be used for applications outside of 4K—particularly in DTT broadcasts of HD content.

- HEVC promises a new era of innovation and growth in this market, as average sales prices are likely to be at least to times higher than comparable AVC encoders. As implementations continue to mature, there will also be wide scope for innovation and relative differentiation. This is in sharp contrast to highly commoditized AVC and MPEG-2
“Mobile contribution,” where sub-$ backpack encoders deliver contribution feeds over wireless networks, significantly impacted the newsgathering vertical in 2014 and will continue to impact growth. Faster growth in low-end markets and stagnating growth in higher-end markets are also impacting overall revenue growth.

- Competition continues to intensify as a growing number of vendors are offering products based on commercial encoding chipsets. That said, this continues to be a market where select vendors can grow and maintain market share on the strength of product performance and research innovation.

- In contrast to other encoding markets, this area is expected to remain a bastion of hardware-based (rather than software-based or cloud-based) architectures over the forecast period. Where software is used, it is more likely to be in terms of field programmable gate array (FPGA) programming or hardware-accelerated use of GPUs and CPUs rather than actual software or virtualized images

- New DTT deployments, upgrades, overhauls of existing DTT deployments, and an increasing number of HD and 4K channels are all expected to contribute towards continued market opportunity. While MPEG-2 sales remained strong in 2015, Frost & Sullivan believes this is the last upgrade cycle for this aging technology and it will begin to be decisively supplanted by AVC moving forward.

Key Questions This Study Will Answer

- In the face of disruptive challenges, how long will revenues continue to grow and at what rate?
- Are the existing competitors structured correctly to meet customer needs?
- What fundamental disruptions in terms of technologies, applications, and product structure will impact vendors and the overall market over the forecast period?
- What are the current pricing trends in the market, and how are competitors continuing to provide value-priced products while retaining profitability?
- What is the current global status of broadcast digitization? What advances are expected over the coming years?
- What regional trends exist in digitization and digital TV, and what does this mean for global growth strategies for vendors?


Table Of Contents

Global Analysis of the Broadcast and DTT Market 
1EXECUTIVE SUMMARY

Executive Summary
1. Key Findings
2. Key Findings
3. Measurements
4. Measurements
5. CEO's Perspective

2MARKET OVERVIEW

Market Overview
1. Digital Media Value Chain
2. Market Overview—Description of Market and Segments
3. Video Encoders and Transcoders—Frost and Sullivan Coverage
4. Broadcast and DTT Video Encoders—Scope at a Glance
5. Broadcast Encoder Ecosystem
6. Market Overview—Regions Covered
7. Market Definitions
8. Comparative Compression Efficiency
9. Product and Technology Definitions
10. Product and Technology Definitions
11. Product and Technology Definitions
12. Product and Technology Definitions
13. Product and Technology Definitions
14. Product and Technology Definitions
15. Product and Technology Definitions
16. Product and Technology Definitions
17. Key Questions This Study Will Answer
18. Market Segmentation
19. Market Distribution Channels
20. Regional Market Life Cycle Analysis
21. Regional Market Life Cycle—Discussion

3DRIVERS AND RESTRAINTS—TOTAL BROADCAST AND DTT VIDEO ENCODERS MARKET

Drivers and Restraints—Total Broadcast and DTT Video Encoders Market
1. Market Drivers
2. Drivers Explained
3. Drivers Explained
4. Drivers Explained
5. Drivers Explained
6. Drivers Explained
7. Market Restraints
8. Restraints Explained
9. Restraints Explained
10. Restraints Explained
11. Restraints Explained
12. Restraints Explained

4FORECASTS AND TRENDS—TOTAL BROADCAST AND DTT VIDEO ENCODERS MARKET

Forecasts and Trends—Total Broadcast and DTT Video Encoders Market
1. Measurements
2. Measurements
3. Risks to Frost and Sullivan Market Forecasts
4. Total Broadcast and DTT Video Encoders Revenue Forecast
5. Total Broadcast and DTT Video Encoders Unit Forecast
6. Total Broadcast and DTT Video Encoders Percent Revenue Forecast by Region
7. Revenue and Unit Shipment Forecast Discussion
8. Total Broadcast and DTT Video Encoders Market Pricing Trends and Forecast
9. Pricing Trends and Forecast Discussion

5DTT TRENDS AND ADOPTION

DTT Trends and Adoption
1. Motivations for Digital Terrestrial Transmission
2. DVB Standards Overview by Region
3. Country-wise Status of DTT Adoption and Updates
4. Country-wise Status of DTT Adoption and Updates
5. Country-wise Status of DTT Adoption and Updates
6. Integrated Digital Televisions and DTT STB Forecast

6HEVC IN BROADCAST ENCODING APPLICATIONS

HEVC in Broadcast Encoding Applications
1. HEVC Market Forces
2. HEVC-enabled Device Shipments
3. HEVC Broadcast Encoder Revenue and Unit Forecast
4. Demonstrating ROI of HEVC in DTT Application
5. Economics for New African DTT Service—2014

7MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL BROADCAST AND DTT VIDEO ENCODERS MARKET

Market Share and Competitive Analysis—Total Broadcast and DTT Video Encoders Market
1. Competitive Analysis
2. Competitive Analysis
3. Competitive Analysis—Discussion
4. Competitive Analysis—Contribution Segment Market Share by Revenue
5. Competitive Analysis—Distribution and Backhaul Segment Market Share by Revenue
6. Competitive Analysis—DTT Segment Market Share by Revenue
7. Competitive Environment
8. Key Industry Participants
9. Competitive Landscape
10. Competitive Factors and Assessment
11. Market Leader—Ericsson
12. Market Challengers
13. Market Challengers
14. Other Market Participants—Highlights

8CONTRIBUTION VIDEO ENCODERS SEGMENT ANALYSIS

Contribution Video Encoders Segment Analysis
1. Contribution Video Encoders Segment Characteristics
2. Contribution Video Encoders Segment—Market Engineering Measurements
3. Contribution Video Encoders Segment—Unit Shipment and Revenue Forecast
4. Contribution Video Encoders Segment—Percent Revenue Forecast by Region
5. Contribution Video Encoders Segment—Revenue Forecast by Region
6. Contribution Video Encoders Segment—Percent Unit Forecast by Region
7. Contribution Video Encoders Segment—Unit Forecast by Region
8. Contribution Video Encoders Segment—Pricing Forecast

9DISTRIBUTION AND BACKHAUL VIDEO ENCODERS SEGMENT ANALYSIS

Distribution and Backhaul Video Encoders Segment Analysis
1. Distribution and Backhaul Video Encoders Segment Characteristics
2. Distribution and Backhaul Video Encoders Segment—Market Engineering Measurements
3. Distribution and Backhaul Video Encoders Segment—Unit Shipment and Revenue Forecast
4. Distribution and Backhaul Video Encoders Segment—Percent Revenue Forecast by Region
5. Distribution and Backhaul Video Encoders Segment—Revenue Forecast by Region
6. Distribution and Backhaul Video Encoders Segment—Percent Unit Forecast by Region
7. Distribution and Backhaul Video Encoders Segment—Unit Forecast by Region
8. Distribution and Backhaul Video Encoders Segment—Pricing Forecast

10DTT VIDEO ENCODERS SEGMENT ANALYSIS

DTT Video Encoders Segment Analysis
1. DTT Video Encoders Segment Characteristics
2. DTT Video Encoders Segment—Market Engineering Measurements
3. DTT Video Encoders Segment—Unit Shipment and Revenue Forecast
4. DTT Video Encoders Segment—Percent Revenue Forecast by Region
5. DTT Video Encoder Segment Revenue Forecast by Region
6. DTT Video Encoders Segment—Percent Unit Forecast by Region
7. DTT Video Encoder Market Unit Forecast by Region
8. DTT Video Encoders Segment—Pricing Forecast

11THE LAST WORD

The Last Word
1. The Last Word—3 Big Takeaways
2. The Last Word—3 Big Predictions
3. Legal Disclaimer

12APPENDIX

Appendix
1. Methodology
2. Data Gathering
3. Learn More—Next Steps

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